34972178964864172 · Call

Call 34972178964864172 2026-09-17 · Abdul Ansari · 4:18

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
IS_MFG_CR_GI_GP_Coated_Sep26	General Enquiry	full conversation 64 turns, clean transcript (0% inaudible)	Hindi	64	supply_led (campaign_name:medium)

Audio: clear: There is some background chatter from other people in an office environment, but it does not significantly impede transcription.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

2.0/10

no conversation

USP relevance: none

2 · Customer quality

the LEAD we handed over

1 /4 flags

segment: trader

3 · Supply

none

4 · Sentiment

the CUSTOMER

-0.51

confidence high · +0/−18 from 12 hits
0.6*lexical + 0.4*prior

price rejection

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Opener & permission The agent identified himself and the customer but failed to ask for permission to speak.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.

−2.0 pts Hook (supply/price signal) The agent did not lead with a supply or price hook, instead immediately asking for a requirement.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.

−2.0 pts Discovery (6 Qs) The agent only asked about current suppliers and failed to ask about manufacturing, applications, tonnage, or payment terms.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: Okay, so what do you manufacture, sir, by the way?

objection The customer raised 2 objections you did not answer: incumbent_supplier price

CUSTOMER: From Ghaziabad, I take from KDG, I also take from Tara Steel, I also take from Gopal, I also take from BR. I have many from whom I take.

CUSTOMER: I mean the rate is cheaper in the market, it's more expensive from you, so why would a person buy?

did well

Qualify

AGENT: Is there any live requirement right now, sir?

Summary

The agent contacted a customer from Tara Steel, who identified as a trader/fabricator in Moradabad. The customer had no immediate requirement but inquired about the price for JSW Coloron Plus. The customer raised objections about JSW's pricing being uncompetitive based on past experiences and mentioned multiple existing suppliers. The agent failed to handle these objections or follow the pitch structure, ending the call with a vague request for the customer to call back in the future.

Coaching

You must control the call by following the pitch structure; ask for permission, deliver the hook, and complete discovery before reacting to customer questions.

Missed: SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL6 Closure with next step

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Earned	Evidence from the transcript
SL1 Opener & permission	2	fail	–	0.0	AGENT: Yes, are you speaking from Tara Steel? ... I am Junaid speaking, from JSW. The agent identified himself and the customer but failed to ask for permission to speak.
SL2 Hook (supply/price signal)	2	fail	–	0.0	AGENT: Is there any requirement for some steel? The agent did not lead with a supply or price hook, instead immediately asking for a requirement.
SL3 Discovery (6 Qs)	2	fail	1	0.0	AGENT: Tell me sir, from where are you taking JSW in Ghaziabad? The agent only asked about current suppliers and failed to ask about manufacturing, applications, tonnage, or payment terms.
SL4 Pitch (2-3 USPs)	1	fail	–	0.0	The agent did not pitch any USPs; the conversation was reactive and focused on price and past issues.
SL5 Qualify	2	pass	–	2.0	AGENT: Is there any live requirement right now, sir? The agent successfully asked if a current requirement exists, which is all that is required when the answer is no.
SL6 Closure with next step	1	fail	–	0.0	AGENT: If you have a requirement, let me know, okay? The call ended with a vague instruction for the customer to call back, not a committed next step with a specific date or action.

Objections supplementary — never inside the /10

Type	State	Customer said	Rep replied
incumbent_supplier	mishandled	CUSTOMER: From Ghaziabad, I take from KDG, I also take from Tara Steel, I also take from Gopal, I also take from BR. I have many from whom I take.	AGENT: Okay, okay.
price	mishandled	CUSTOMER: I mean the rate is cheaper in the market, it's more expensive from you, so why would a person buy?	AGENT: No sir, it's not like that. Basically...

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.479	54.9s	59.7s	143.4s	7.4s	345.4	0	33	31	15

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer

1.7s

Hello?

हॅलो?

agent

2.4s

Hello?

हॅलो?

customer

3.0s

Hello?

हॅलो?

agent

3.8s

Yes, are you speaking from Tara Steel?

हाँ, तारा स्टील से बात कर रहे हो?

customer

5.8s

Yes, tell me.

जी बताइए।

agent

6.8s

I am Junaid speaking, from JSW.

मैं जुनैद बात कर रहा हूं जेएसडब्ल्यू से।

customer

9.1s

Yes, tell me.

जी बताइए।

agent

9.7s

Actually, I saw one of your SK requirements on the platform.

एक्चुअली आपका एक एसके रिक्वायरमेंट देखा मैंने प्लेटफॉर्म पे।

customer

13.1s

Hmm.

हम्म।

agent

14.1s

Is there any requirement for some steel?

क्या रिक्वायरमेंट है कुछ स्टील का?

customer

15.7s

Right now there is no requirement, but orders do come. What is the rate for JSW Coloron Plus and Pragati Plus?

अभी तो रिक्वायरमेंट नहीं है मगर ऑर्डर वगेरा आता है ना। जेएसडब्ल्यू कलरऑन प्लस और प्रगति प्लस क्या रेट है?

agent

20.3s

One, one minute, I'll check and tell you.

एक एक मिनट चेक करके बताता हूं।

agent

24.8s

One hundred and seven. It is one hundred and seven.

एक सौ सात। एक सौ सात है।

customer

27.0s

One hundred and seven rupees for which one? Pragati? Coloron?

एक सौ सात रुपए कौन सी? प्रगति? कलरऑन?

agent

28.8s

No no, it's one hundred and seven for Coloron Plus.

नहीं नहीं, कलरऑन प्लस का एक सौ सात है।

customer

30.7s

One hundred and seven plus GST?

एक सौ सात प्लस जीएसटी?

agent

32.1s

Yes, plus GST. Plus GST.

यस, प्लस जीएसटी। प्लस जीएसटी।

customer

33.9s

Yes, it will be plus GST, one hundred and seven.

हाँ प्लस जीएसटी होगा ना, एक सौ सात।

agent

36.2s

That is the product's rate. The product's transport will be charged separately.

उस प्रोडक्ट का रेट है। प्रोडक्ट का ट्रांसपोर्ट का अलग से लगने वाला है।

customer

39.9s

Rent will be separate. So where will you dispatch from?

किराया अलग लगेगा। तो कहां से डिस्पैच कराओगे?

agent

41.9s

Where is your location?

आपका कहां पे लोकेशन है?

customer

43.3s

Mine is Moradabad. Pakbara before Moradabad.

मेरा मुरादाबाद है। मुरादाबाद से पहले पाकबड़ा।

agent

44.9s

It's Moradabad? So for Moradabad, from which location was it? The material will go from Ghaziabad.

मुरादाबाद है? तो मुरादाबाद के लिए कहां से लोकेशन था? गाजियाबाद से माल जाएगा।

customer

48.0s

From Ghaziabad, I take from KDG, I also take from Tara Steel, I also take from Gopal, I also take from BR. I have many from whom I take.

गाजियाबाद के यहां से मैं तो केडीजीपी से भी ले लेता हूं, तारा स्टील से भी ले लेता हूं, गोपाल से भी ले लेता हूं, बीआर से भी ले लेता हूं। कई सारे हैं मेरे तो जिनसे ले लेता हूं मैं।

agent

54.2s

Tell me sir, from where are you taking JSW in Ghaziabad?

बोलिए सर, कहां से ले रहे आप जेएसडब्ल्यू गाजियाबाद में?

customer

56.2s

In Ghaziabad, we take from anywhere. There's KDG, there's Gopal Steel, there's Tara Steel, there's BR Steel.

गाजियाबाद में कहीं से भी ले लेते हैं। केडीजीपी वाले हो गए, गोपाल स्टील हो गया, तारा स्टील हो गया, बीआर स्टील हो गया।

agent

60.0s

Okay, okay.

अच्छा अच्छा।

customer

60.8s

Yes.

हां।

agent

61.4s

Is there any live requirement right now, sir?

अभी कुछ लाइव रिक्वायरमेंट है सर?

customer

62.9s

Right now there is no requirement. Actually, when an order for a tin shed or something comes for this company, then the need arises. Five tons of material, four tons of material. I have just given an order for six tons.

अभी तो रिक्वायरमेंट नहीं है। इस कंपनी की दरअसल में कोई टिन शेड वगेरा का ऑर्डर आता है तो उसके लिए जरूरत पड़ती रहती है। पांच टन माल, चार टन माल। अभी मैंने छह टन का ऑर्डर दिया है।

agent

68.6s

Okay, okay, okay.

अच्छा अच्छा अच्छा।

customer

69.3s

To Gopal Steel, just today.

गोपाल स्टील पे आज ही।

agent

70.9s

Okay sir, no problem. When you have a requirement in the future, you tell me, okay?

ठीक है सर, कोई नहीं। जब आगे रिक्वायरमेंट हो आप मुझे बताइए, ठीक है?

customer

73.5s

Yes.

हां।

agent

74.4s

Okay.

ओके।

customer

74.9s

Because from your company, no flex boards or anything are coming right now.

क्योंकि कंपनी से आपके फ्लेक्स बोर्ड वगेरा कुछ तो आ नहीं रहा है अभी।

agent

77.2s

What are you saying, sir?

क्या बोल रहे हो सर?

customer

78.2s

From the company, no one from the company ever comes here for any advertisement or anything.

कंपनी से कोई एडवर्टाइजमेंट वगेरा का भी कुछ आता ही नहीं कंपनी वाला हमारे यहां तक तो कभी।

agent

81.0s

No no, the company person... now JSW is

नहीं नहीं कंपनी वाला अभी जेएसडब्ल्यू है

agent

82.6s

No, the company's advertisement doesn't happen that much, people don't go around. And the potential who

नहीं कंपनी वाला एडवर्टाइजमेंट उतना होता नहीं, जाते-जाते नहीं है लोग। और पोटेंशियल जो

customer

85.2s

How does it not happen? I have seen JSW boards installed. You are saying it doesn't happen. I have seen Apollo's.

कैसे नहीं होता? मैंने बोर्ड लगे हुए देखे हैं जेएसडब्ल्यू के। आप कह रहे हो नहीं होता। अपोलो के देखे मैंने।

agent

88.1s

So what are you trying to say? That JSW's doesn't happen anywhere?

तो क्या बोलना चाह रहे हो आप? मतलब जेएसडब्ल्यू का कहीं नहीं होता है?

customer

90.1s

No.

नहीं।

agent

90.6s

Hello?

हॅलो?

customer

91.2s

What are you trying to say, sir?

आप क्या बोलना चाह रहे सर?

customer

92.4s

I mean, for advertisement, like boards and all come, these flex boards are made, right?

मतलब एडवर्टाइजमेंट के लिए जैसे बोर्ड वगेरा आते हैं, फ्लेक्स बोर्ड बनते हैं ना ये?

agent

94.6s

Hmm.

हम्म।

customer

95.2s

Yes, so those come, that's why I was asking.

हां तो वो आते हैं, इसलिए पूछ रहा था।

agent

97.1s

Okay, flex board means what, I didn't understand what you said.

अच्छा फ्लेक्स बोर्ड मतलब क्या, मैं नहीं समझा आपकी बात को।

customer

99.1s

Advertisement boards come from the company, made with each shopkeeper's name, like steel trader

एडवर्टाइजमेंट वाले बोर्ड आते हैं कंपनी से बनकर हर दुकानदार के नाम के, जैसे स्टील ट्रेडर

agent

101.8s

Yes, okay, so that comes for big potential customers, sir. The one who does transactions of 100 tons, takes 200 tons of material, right, it goes to them in promotion. Yes, yes, yes. Once you get associated, then you will also get it. People will come to your place too, once you are associated with the platform.

हां ठीक है, तो बड़ा-बड़ा पोटेंशियल कस्टमर के लिए आता है सर। जो ट्रांजैक्शन करता है सौ टन, दो सौ टन माल लेता है ना, उसके लिए जाता है प्रमोशनल में। जी जी जी। एक बार आप जुड़ जाइए ना, तो फिर आपको भी मिलेगा। आपके यहां भी लोग जाएंगे, एक बार जुड़ जाने के बाद प्लेटफॉर्म से।

customer

109.3s

So many times, I tried to get associated many times, have spoken many times. So people, what's the name, sometimes some rate, I mean the rate is cheaper in the market, it's more expensive from you, so why would a person buy?

तो कई बार, कई बार जुड़ने की कोशिश करी, कई बार बात करी है। तो लोगों ने क्या नाम है, कभी कुछ रेट, रेट मतलब मार्केट में सस्ता मिलता है, आपके यहां से महंगा पड़ रहा है, तो बंदा क्यों लेगा?

agent

115.1s

No sir, it's not like that. Basically

नहीं सर, ऐसा नहीं है। बेसिकली

customer

116.3s

No no, what are you talking about? It has happened with me. I even have the number of JSW people. If you say, I can even tell you the number, whose number it is.

नहीं नहीं, कैसी बात कर रहे हो? हुआ है मेरे साथ। मेरे पास तो जेएसडब्ल्यू का नंबर भी है लोगों का। आप कहो तो मैं नंबर भी बता देता हूं किसका नंबर है।

agent

120.4s

Whose number is it, tell me.

किसका नंबर है, बताइए।

customer

121.4s

I... wait a minute.

मैं एक मिनट रुको।

agent

122.5s

Hmm.

हम्म।

agent

124.0s

You must be talking about Ganesh.

गणेश का बोल रहे होंगे।

customer

125.8s

I have this one, 83885870904.

ये है मेरे पास 83885870904.

agent

128.4s

I don't know the number. Tell me the name, the name. Is the name Ganesh?

नंबर नहीं पता। नाम, नाम बताइए ना। नाम गणेश का है?

customer

130.2s

I don't have the name. It's saved in my phone as JSW.

नाम नहीं है मेरे पास। जेएसडब्ल्यू के नाम से ही सेव है मेरे पास।

agent

132.0s

Okay, maybe it was someone from before. Okay sir, no problem. If you have a requirement, let me know, okay? I will try to give you a good rate.

अच्छा, हो सकता है कोई होंगे पहले। ठीक है सर, कोई नहीं। रिक्वायरमेंट हो तो मुझे बताइएगा, ठीक है? मैं ट्राई करूंगा अच्छा रेट देने का आपको।

customer

136.7s

Okay.

ओके।

agent

137.4s

Okay sir, okay.

ठीक है सर, ओके।