21112178973433121 · Call

Call 21112178973433121 2026-09-18 · Sajal Bhaskar · 6:10

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
IS_MFG_CR_GI_GP_Coated_Sep26	General Enquiry	full conversation 91 turns, clean transcript (0% inaudible)	Hindi	91	supply_led (campaign_name:medium)

Audio: noisy: Significant background noise of clanging metal, likely a workshop, which sometimes makes the speech hard to discern.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

1.0/10

no conversation

USP relevance: none

2 · Customer quality

the LEAD we handed over

0 /4 flags

clean lead

3 · Supply

not_in_stockyard

Agent stated a direct 40-ton plant dispatch is not possible due to overbooking and quantity rules, offering to supply from a stockyard instead.

4 · Sentiment

the CUSTOMER

-0.29

confidence high · +3/−10 from 15 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Opener & permission Agent identified the company and self but did not ask for permission to speak, instead jumping directly to a requirement question.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.

−2.0 pts Hook (supply/price signal) Agent did not deliver a proactive hook; they only listed products after the customer asked what they deal in.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.

−2.0 pts Qualify Agent captured quantity (40 tons) and location (Sikar) but failed to capture critical specs like grade, thickness, and width.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: Yes, this requirement you had put in on the 15th-16th, have you purchased all this or have you put it on hold?

objection The customer raised 1 objection you did not answer: price

Brother, you understand how much difference there is in freight between FOR and that.

Summary

The customer, a manufacturer and trader in Sikar, has a recurring requirement for 40-ton lots of color-coated coil. The agent was reactive, failing to follow the pitch structure or fully qualify the requirement. The agent identified a supply constraint where a direct-from-mill dispatch was not possible for that quantity, leading to a freight cost issue for the customer. The call ended without a firm next step.

Coaching

You must control the call by following the pitch structure. Start with a permission opener and a hook, conduct full discovery before discussing price, and close with a concrete next step that you own.

Missed: SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL5 Qualify SL6 Closure with next step

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Earned	Evidence from the transcript
SL1 Opener & permission	2	fail	–	0.0	Agent identified the company and self but did not ask for permission to speak, instead jumping directly to a requirement question.
SL2 Hook (supply/price signal)	2	fail	–	0.0	Agent did not deliver a proactive hook; they only listed products after the customer asked what they deal in.
SL3 Discovery (6 Qs)	2	partial	4	1.0	By the way, what is your work? Is it profiling or are there other things too? Agent successfully asked 4 of 6 discovery questions, covering business type, monthly volume, current brands, and payment terms.
SL4 Pitch (2-3 USPs)	1	fail	–	0.0	Agent did not pitch any USPs. The conversation remained transactional on price and logistics.
SL5 Qualify	2	fail	–	0.0	Agent captured quantity (40 tons) and location (Sikar) but failed to capture critical specs like grade, thickness, and width.
SL6 Closure with next step	1	fail	–	0.0	Agent did not commit to a next step, instead asking the customer to send the requirement: "you send me the requirement once."

Objections supplementary — never inside the /10

Type	State	Customer said	Rep replied
price	mishandled	Brother, you understand how much difference there is in freight between FOR and that.	There's a big difference in freight, how will you manage the cost?

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.53	76.8s	68.0s	225.2s	7.3s	367.2	0	47	44	28

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer

1.4s

Hello.

हॅलो

agent

2.3s

Hello.

हॅलो

customer

3.0s

Yes.

हां जी।

agent

3.7s

I was calling from JSW One, Manoj ji, hello.

JSW One से बात कर रहा था मनोज जी, नमस्कार।

customer

5.8s

Hello.

नमस्कार।

agent

6.6s

Sir, is there any requirement at Agrawal Steel right now?

सर जी, अग्रवाल स्टील में कोई रिक्वायरमेंट है अभी?

customer

8.9s

What do you deal in, sir?

क्या चीज में डील करते हैं सर?

agent

10.2s

We deal in steel, sir, in mild steel, HR, CR, GP, PPGL, wire rods.

स्टील में डील करते हैं सर, माइल्ड स्टील में HR, CR, GP, PPGL, वायर रॉड्स।

customer

13.3s

HR, CR, GP, GP?

agent

15.0s

GP, GP, wire rods, TMT bars, PPGL, we have all of these, sir.

GP, GP, वायर रॉड्स, TMT बार्स, PPGL, ये सब में रहता है सर।

customer

18.2s

And color coated?

और कलर कोटेड?

agent

19.0s

We have color coated as well.

कलर कोटेड भी रहता है।

customer

20.0s

Do you also have coil?

कोइल भी मिलता है क्या?

agent

20.9s

Yes, coil, sheet, everything, even with profile.

हां, कोइल, शीट, सब, प्रोफाइल के साथ भी।

customer

22.6s

Brother, I have my own profiling unit.

भाई, मेरा तो प्रोफाइल का खुद का यूनिट है।

agent

24.6s

Then take the coil from us.

तो हमसे कोइल ले लो।

customer

25.8s

What is today's rate?

क्या रेट है आज का?

agent

27.1s

For what? For color coated?

किसका? कलर कोटेड का?

customer

28.0s

For color coated, Pragati brand.

कलर कोटेड का प्रगति का।

agent

29.7s

In Rajasthan, one second.

राजस्थान में, एक सेकंड।

agent

33.8s

Where in Rajasthan do you need it, sir?

राजस्थान में कहां पे चाहिए सर?

customer

35.5s

Sikar.

सीकर।

agent

36.2s

Do you also take material from Ludhiana? Delhi, Ludhiana?

आप लुधियाना से भी लेते हो क्या मटेरियल? दिल्ली, लुधियाना?

customer

38.3s

From Ludhiana, we get A1 pipes.

लुधियाना से तो A1 का पाइप आता है।

agent

40.6s

One second, I'll tell you, sir.

एक सेकंड मैं बताता हूं सर।

agent

43.2s

Pragati will cost you, sir, this, uh, if you need coil then

प्रगति आपको पड़ेगा सर, ये, अह, कोइल अगर चाहिए आपको तो

customer

46.3s

I need coil, a full trailer will come, a full 40 tons.

कोइल चाहिए, पूरा ट्रेलर आएगा पूरा चालीस टन का।

agent

48.2s

Oh, you need 40 tons?

अच्छा चालीस टन का चाहिए क्या?

customer

49.3s

Yes, whatever you have, 35-40 tons.

हां, पैंतीस चालीस टन जो भी आपका होगा।

agent

50.6s

Look, in Delhi... in Delhi, the rate for Pragati was 95,700.

देखो, मेरे पास दिल्ली में तो, दिल्ली में तो प्रगति का रेट 95,700 चल रहा था।

customer

53.6s

Okay.

अच्छा।

agent

54.3s

If I give it from Delhi. And if you take 40 tons, then accordingly, with freight etc., it will be one rupee, two rupees, let's say. One and a half rupees.

दिल्ली से दूंगा तो। और चालीस टन लोगे तो उस हिसाब से फिर भाड़ा वगेरा लग के एक रुपए, दो रुपए मान लो। एक डेढ़ रुपए।

customer

58.6s

So won't you get it done FOR from the company?

नहीं तो कंपनी से FOR नहीं कराओगे क्या?

agent

60.2s

From the company, 40 tons?

कंपनी से चालीस टन?

customer

61.3s

Yes, then the code will open, where will we show it in that.

हां तो कोड खुल जाएगा उसमें कहां दिखाएंगे।

agent

63.2s

By the way, what is your work? Is it profiling or are there other things too?

आपका वैसे काम किस चीज का है? प्रोफाइलिंग का है कि और भी चीजें हैं?

customer

65.7s

I have a profiling unit, what did I tell you.

मेरा तो प्रोफाइल का यूनिट है, क्या बोला आपको।

agent

67.4s

And do you also do trading?

और ट्रेडिंग का भी है क्या?

customer

68.5s

We do trading, we have four counters in Sikar.

ट्रेडिंग करते हैं, चार काउंटर हैं सीकर में।

agent

70.3s

Pardon?

हैं जी?

customer

71.2s

There are four counters, I have four retail counters in Sikar.

चार काउंटर हैं, मेरे रिटेल काउंटर हैं चार सीकर में।

agent

73.8s

Now in the plant, sir, the plant won't be possible for 40 tons, there's overbooking anyway and a slightly higher quantity is also required.

अब प्लांट में सर, प्लांट हो नहीं पाएगा चालीस टन, वैसे भी ओवरबुकिंग चल रही है और थोड़ा क्वांटिटी भी ज्यादा चाहिए रहता है।

agent

77.3s

So you from me, from that, from the plant, I'll get it done from another one. First, start the transaction with me. At least get connected with the company, sir.

तो आप मुझसे, उससे, प्लांट से मैं दूसरे से करा दूंगा। पहले मेरे से ट्रांजैक्शन तो चालू कर लो। जुड़ तो जाओ सर कंपनी से।

customer

81.8s

Brother, you understand how much difference there is in freight between FOR and that.

भाई, FOR में और उसमें भाड़े में कितना फर्क पड़ता है आप समझो।

agent

84.8s

Hmm?

हं?

customer

86.2s

What sir?

क्या सर?

agent

87.9s

Hello?

हॅलो?

customer

88.6s

Yes sir, what are you saying?

हां सर, क्या कह रहे हो?

agent

89.5s

There's a big difference in freight, how will you manage the cost?

भाड़े का लंबा फर्क पड़ता है, आपकी पड़ता कैसे आएगी?

customer

91.5s

Where do you buy from? From Jaipur or from where?

आप कहां से लेते हो? जयपुर से कि कहां से?

agent

93.0s

From Jaipur, I get it FOR, Sikar.

जयपुर से मेरा FOR आ जाता है, सीकर।

customer

94.8s

Okay, then do one thing now, send me that, the requirement, I will tell you. By the way, I mean, which brand do you deal in?

ठीक है, तो अभी एक काम करो ना, मेरेको आप वो भेज दो, रिक्वायरमेंट, मैं बता दूंगा। आप वैसे, मतलब कौनसे ब्रांड में डील करते हो?

agent

98.7s

I am taking MNS and also take JSW.

मैं MNS भी ले रहा हूं और JSW भी लेता हूं।

customer

100.9s

You deal in these two brands? Okay. And Tata's dealer, I am a dealer for Tata's Durashine.

ये दो ब्रांड में डील कर रहे हो? अच्छा। और Tata का डीलर, Tata का Durashine का डीलर हूं मैं।

agent

104.6s

And do you get it with a test certificate?

और टेस्ट सर्टिफिकेट के साथ मिलता है?

customer

106.0s

Huh?

हैं?

agent

106.6s

Do you get the material with a test certificate?

टेस्ट सर्टिफिकेट के साथ मिलता है मटेरियल आपको?

customer

108.7s

What thing?

क्या चीज?

agent

109.5s

Do you get a test certificate with the material, sir, that's what I'm asking.

टेस्ट सर्टिफिकेट मिलता है सर मटेरियल के साथ, ये पूछ रहा हूं।

customer

111.6s

Material?

मटेरियल?

agent

112.3s

When the material comes, do you get a test certificate?

मटेरियल जब आता है तो टेस्ट सर्टिफिकेट मिलता है?

customer

114.3s

Yes, for whomever we ask for a TC, that TC comes.

हां, वो तो TC जिसकी मांगते हैं वो TC आ जाती है।

agent

116.4s

Okay, the TC comes.

अच्छा, TC आ जाती है।

customer

117.5s

Yes.

हां।

agent

118.0s

Okay, so I'll do one thing, for now, you send me the requirement, I'll tell you. When do you need it by the way, when do you need the 40 tons of material? When do you want to book the order? In a day or two?

ठीक है, तो एक काम करता हूं, अभी तो आप मेरेको रिक्वायरमेंट भेज दो, मैं बता दूंगा आपको। कब चाहिए वैसे, कब चाहिए मटेरियल आपको चालीस टन? ऑर्डर बुक कब करना है? आजकल में?

customer

123.0s

We keep buying material, daily, we have to buy the goods every second or third day.

मटेरियल तो लेते ही रहते हैं, डेली, दूसरे तीसरे दिन ही लेना पड़ता है माल तो।

agent

126.6s

Every second or third day? How many times a month do you buy?

दूसरे तीसरे दिन? महीने में कितनी बार लेते हो आप?

customer

128.4s

We buy three times a month.

महीने में तीन बार लेते हैं।

agent

129.8s

Three times?

तीन बार?

customer

130.6s

Yes.

हां।

agent

131.4s

So now, when do you have to make the next purchase?

तो अभी, अभी आपको नेक्स्ट परचेस कब करना है?

customer

133.4s

It's ongoing, if the market is bullish, then we have to buy in advance, for now.

चालू रहता है, यदि मार्केट तेजी पे है तो पहले एडवांस में लेना पड़ता है तो अभी तो।

agent

136.5s

Yes, we will also give it in advance only, sir, for the very first time.

हां, एडवांस में ही हम देंगे ना सर, पहली पहली बार तो।

customer

138.4s

No, no, I'm saying we have to buy the material in advance. Like, the requirement is after five days, but the market is bullish, so we'll have to buy the material beforehand, right?

नहीं नहीं, मैं कह रहा हूं एडवांस में खरीदना पड़ता है माल। जैसे रिक्वायरमेंट पांच दिन बाद है लेकिन मार्केट तेज है तो पहले ही खरीदना पड़ेगा ना माल तो।

agent

143.4s

Hmm.

हम्म।

customer

144.0s

Then the other party won't give credit, just like no one will give it.

तब सामने वाला कोई उधार थोड़ी दे देगा, जैसे कोई नहीं दे देगा।

agent

146.0s

Don't you operate on credit?

आपका क्रेडिट में नहीं चलता है क्या?

customer

147.2s

Huh?

हैं?

agent

147.8s

Does it also work on credit?

क्रेडिट में भी चलता है क्या?

customer

148.9s

No, credit, my work is only in cash. For me, as the material arrives, I make the payment to the party the next day.

नहीं, क्रेडिट, मेरा तो कैश का ही काम है। मेरे तो जैसे माल आता है, मैं नेक्स्ट डे पेमेंट करता हूं पार्टी को।

agent

152.8s

Ours, ours, sir, is 100% in advance.

हमारा, हमारा तो सर 100% एडवांस में रहता है।

customer

154.4s

Hey, listen, the load that comes from the company, the account is going to the company in advance, so the advance will come on the first day.

अरे सुनो तो सही, कंपनी से जो लोड होता है उसमें एडवांस में कंपनी में जा रहा है अकाउंट, तो उसमें एडवांस आएगा पहले दिन।

agent

159.6s

Okay.

अच्छा।

agent

160.4s

Your voice wasn't coming clearly. I was trying to say that the advance system we have, that will work, right? 100% against the PI.

आपका आवाज ऐसे क्लियर नहीं आ रहा था। मैं ये कहना चाह रहा था कि एडवांस जो अपना चलता है, वो चलेगा ना? PI के अगेंस्ट में 100%।

customer

164.3s

Yes, we will give advance, we will give you 100% advance payment.

हां, एडवांस देंगे, पेमेंट आपको एडवांस देंगे 100%।

agent

166.6s

Okay, okay. You send me the requirement.

ठीक है, ठीक है। आप मेरेको रिक्वायरमेंट भेज दो।

customer

168.0s

You will take the payment in the company's account only, or in yours?

पेमेंट तो कंपनी के अकाउंट में ही लोगे, आपके में लोगे?

agent

174.2s

Okay. We will take it in the company's account, sir.

ठीक है। कंपनी के अकाउंट पे लेंगे सर।

customer

176.2s

Yes, if you take it in the company account, then there's no problem.

हां, कंपनी अकाउंट में लोगे तो दिक्कत नहीं है।

agent

179.0s

Okay, you send me the requirement once.

ठीक है, आप मेरेको रिक्वायरमेंट भेज दो एक बार।

customer

180.8s

Tell me.

बताओ।