21112178962382891 · Call

Call 21112178962382891 2026-09-17 · Anupreeti Mahadik · 2:43

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
IS_MFG_CR_GI_GP_Coated_Sep26	Send_Email	full conversation 59 turns, clean transcript (0% inaudible)	Hindi	59	supply_led (campaign_name:medium)

Audio: clear: The customer's speech is slightly muffled at times, but generally understandable.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

6.0/10

short or unclear

USP relevance: none

2 · Customer quality

the LEAD we handed over

0 /4 flags

clean lead

3 · Supply

not_in_stockyard

Agent needs to check if they can source a non-JSW brand (Asian/AMNS) for the customer, as it is not a standard stock item.

4 · Sentiment

the CUSTOMER

+0.30

confidence high · +5/−2 from 14 hits
lexical only

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Hook (supply/price signal) Agent did not lead with a supply or price hook, instead opening directly with a requirement check.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.

−1.0 pts Discovery (6 Qs) Agent confirmed the customer is a manufacturer, identified their current supplier (AMNS/Asian), and captured monthly tonnage (30-35 MT).

How Ronak Mehta did it on a 10.0/10 call —

AGENT: Okay, so what do you manufacture, sir, by the way?

−1.0 pts Pitch (2-3 USPs) When the customer raised a quality concern ('JSW's material is a bit dark'), the agent did not pitch any relevant USPs like Test Certificates, instead just acknowledging the comment.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: ...so that the distributors don't have a monopoly. They can increase the price anytime, they can't give it to you at a higher price in the future. There should be control in the market.

objection The customer raised 1 objection you did not answer: incumbent_supplier

JSW का माल अच्छा आता है, ऐसी बात नहीं की नहीं, लेकिन वो क्या थोड़ा डार्क जैसा रहता है ना तो लोग थोड़ा कम पसंद करते हैं।

did well

Opener & permission

Sir, Anukriti speaking from JSW One.

Qualify

पॉइंट फाइव जीरो, पॉइंट फोर जीरो, सिक्स जीरो रेगुलर चलता है। ... और ये बारह सौ बीस या बारह सौ पचास?

Summary

The agent spoke with a manufacturing customer who requires 30-35 MT of GP coil per month. The customer expressed a strong preference for competitor brands (Asian, AMNS) due to a perceived better finish, stating JSW material is 'too dark' for their end product. The agent captured the material specifications and agreed to check if they could source the customer's preferred brand, with a next step to connect via WhatsApp.

Coaching

When a customer raises a specific quality objection like 'JSW material is too dark', you must counter with a relevant USP (e.g., Test Certificate, trial order) instead of simply agreeing and moving on.

Missed: SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs)

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Earned	Evidence from the transcript
SL1 Opener & permission	2	pass	–	2.0	Sir, Anukriti speaking from JSW One. Agent introduced self and company, and the customer's engagement ('Yes, tell me.') served as implicit permission.
SL2 Hook (supply/price signal)	2	fail	–	0.0	Sir, I wanted to know if you have any requirement in HR, GP coil? Agent did not lead with a supply or price hook, instead opening directly with a requirement check.
SL3 Discovery (6 Qs)	2	partial	3	1.0	Uh sir, is yours a manufacturing unit? ... AMNS का यूज करते हो क्या सर? ... महीने जाता है तीस से पैंतीस टन। Agent confirmed the customer is a manufacturer, identified their current supplier (AMNS/Asian), and captured monthly tonnage (30-35 MT).
SL4 Pitch (2-3 USPs)	1	fail	–	0.0	समझ गई। When the customer raised a quality concern ('JSW's material is a bit dark'), the agent did not pitch any relevant USPs like Test Certificates, instead just acknowledging the comment.
SL5 Qualify	2	pass	–	2.0	पॉइंट फाइव जीरो, पॉइंट फोर जीरो, सिक्स जीरो रेगुलर चलता है। ... और ये बारह सौ बीस या बारह सौ पचास? Agent successfully captured the customer's running requirement including thicknesses, width, and monthly quantity.
SL6 Closure with next step	1	pass	–	1.0	मैं आपको एक बार WhatsApp करती हूं। मुझे आप रिक्वायरमेंट भेज दोगे? मैं चेक करती हूं अगर है या नहीं मेरे पास। Agent established a clear and agreed-upon next step: to connect on WhatsApp to check availability for the customer's requirement.

Objections supplementary — never inside the /10

Type	State	Customer said	Rep replied
incumbent_supplier	mishandled	JSW का माल अच्छा आता है, ऐसी बात नहीं की नहीं, लेकिन वो क्या थोड़ा डार्क जैसा रहता है ना तो लोग थोड़ा कम पसंद करते हैं।	समझ गई।

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.482	35.3s	37.9s	89.8s	4.1s	302.5	0	31	28	14

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer

0.9s

Hello

हेलो

agent

1.3s

Hello

हेलो

customer

1.8s

Hello

हेलो

agent

2.3s

Hello, Rupma Industries?

हेलो, रुपमा इंडस्ट्रीज?

customer

3.2s

Yes.

हां जी।

agent

3.8s

Sir, Anukriti speaking from JSW One.

सर, अनुकृति बात कर रही हूं JSW One से।

customer

5.9s

Yes, tell me.

हां जी, बोलिए।

agent

6.8s

Sir, I wanted to know if you have any requirement in HR, GP coil?

सर, कोई रिक्वायरमेंट है क्या जानना था आपका HR, GP coil में?

customer

10.2s

In GP coil?

GP coil में?

agent

11.2s

Yes.

हां।

customer

11.8s

No ma'am, not in GP coil. Which company are you calling from?

नहीं मैम, GP coil में नहीं था। कौनसी कंपनी से बोल रहे हैं?

agent

14.2s

JSW sir, Jindal Steel.

JSW सर, जिंदाल स्टील।

customer

15.9s

No no, not JSW. I need material from Asian company.

नहीं नहीं, JSW नहीं। मुझे Asian कंपनी का माल चाहिए।

agent

18.4s

Which one? Do you use AMNS, sir?

कौनसे? AMNS का यूज करते हो क्या सर?

customer

19.9s

Yes, not just AMNS, Asian, Asian Viraj.

हां, AMNS ही नहीं, Asian, Asian Viraj.

agent

22.3s

Okay. Does this come under primary or secondary?

अच्छा। प्राइमरी है या सेकेंडरी में आता है ये?

customer

24.2s

Yes?

हां जी?

agent

24.6s

Is it primary or does it come under secondary?

प्राइमरी है या सेकेंडरी में आता है?

customer

26.2s

Primary.

प्राइमरी।

agent

27.2s

Okay.

ओके।

agent

28.4s

Uh sir, is yours a manufacturing unit?

अह सर, ये आपका मैन्युफैक्चरिंग है क्या?

customer

29.9s

Yes, it's manufacturing.

हां, मैन्युफैक्चरिंग है।

agent

31.1s

And you use this same make?

और यही make यूज करते हो आप?

customer

32.3s

Yes?

हां जी?

agent

32.7s

The make you mentioned, is that the one you use?

ये जो आपने make बोला वही यूज करते हो क्या?

customer

34.3s

Yes, that one.

हां, वही।

agent

35.2s

Okay, I will just

अच्छा, मैं आपको जरा

customer

35.8s

It's because it has a bit of a finish and its line has some shine.

वो क्या थोड़ा फिनिशिंग आता है और लाइन शाइनिंग आती है उसकी थोड़ी।

agent

38.1s

Okay.

अच्छा।

customer

38.6s

This our JSW, JSW's material is good, it's not that it isn't, but it's a bit dark, so people prefer it less.

ये अपने JSW, JSW का माल अच्छा आता है, ऐसी बात नहीं की नहीं, लेकिन वो क्या थोड़ा डार्क जैसा रहता है ना तो लोग थोड़ा कम पसंद करते हैं।

agent

43.4s

I understand.

समझ गई।

customer

44.2s

Because of our product.

हमारी प्रोडक्ट की वजह से।

agent

45.4s

I understand.

समझ गई।

agent

46.6s

Uh and you don't take GI sheets and all, right?

अह और GI शीट में वगेरा नहीं लेते हो ना आप?

customer

48.7s

No, not GI sheets and all. We take coil to coil.

नहीं, GI शीट वगेरा नहीं। कॉइल टू कॉइल लेते हैं हम तो।

agent

50.7s

Okay, you take coil to coil.

अच्छा, कॉइल टू कॉइल लेते हो।

agent

52.2s

Uh, I'll WhatsApp you once. Will you send me the requirement? I'll check if I have it or not.

अह मैं आपको एक बार WhatsApp करती हूं। मुझे आप रिक्वायरमेंट भेज दोगे? मैं चेक करती हूं अगर है या नहीं मेरे पास।

customer

55.4s

Point five zero, point four zero, six zero runs regularly.

पॉइंट फाइव जीरो, पॉइंट फोर जीरो, सिक्स जीरो रेगुलर चलता है।

agent

58.0s

Yes.

हां।

customer

59.2s

Hello?

हेलो?

agent

59.8s

Yes.

हां।

customer

60.2s

Point five zero, point four zero, six zero, seven zero.

पॉइंट फाइव जीरो, पॉइंट फोर जीरो, सिक्स जीरो, सेवन जीरो।

agent

62.2s

Okay.

अच्छा।

customer

62.6s

Runs regularly. Monthly it goes thirty to thirty-five tons.

रेगुलर चलता है। महीने जाता है तीस से पैंतीस टन।

agent

65.0s

Okay.

अच्छा।

customer

65.4s

Per month.

पर मंथ।

agent

66.6s

Five, six, eight and?

पांच, छे, आठ और?

customer

67.8s

Four, four, five, six, seven.

फोर, फोर, फाइव, सिक्स, सेवन।

agent

69.4s

Four, five, six, seven.

फोर, फाइव, सिक्स, सेवन।

agent

70.6s

And this 1220 or 1250?

और ये बारह सौ बीस या बारह सौ पचास?

customer

71.9s

Either works. 1220 also runs regularly for us. We set the size for it.

कोई भी चलता है। बारह सौ बीस भी हमारा रेगुलर चलता है। हम साइज हम सेट कर देते हैं उसको।

customer

74.8s

We get it slitted because of our size requirement.

उसको क्या है स्लिटिंग करवाते हैं फिर हमारी साइज की वजह से।

agent

76.7s

Okay, I understand, sir. Can you message me the make once? I'll check if I have it or not.

अच्छा, समझ गई सर। मेरेको आप एक बार make मैसेज कर दोगे क्या? मैं चेक करती हूं है या नहीं मेरे पास।

customer

79.6s

You WhatsApp me, I will message you.

आप मुझे WhatsApp कीजिए, मैं कर दूंगा आपको मैसेज।

agent

81.2s

Okay, okay. This is my system-generated number. I will WhatsApp you from a different number.

ठीक है, ठीक है। ये मेरा सिस्टम जनरेटेड नंबर है। मैं WhatsApp पे दूसरे नंबर से करती हूं आपको।

customer

84.2s

Yes, do it from the other number.

हां, दूसरे नंबर से आप कीजिए मुझे।

agent

85.4s

Okay. Thank you, sir.

ओके। थैंक यू, सर।

customer

86.4s

Okay, ma'am.

ओके, मैम।

agent

87.4s

Yes.

हां।