21112178955634871 · Call

Call 21112178955634871 2026-09-16 · dhruv · 4:24

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
IS_MFG_CR_GI_GP_Coated_Sep26	—	full conversation 59 turns, clean transcript (0% inaudible)	Marathi	59	supply_led (campaign_name:medium)

Audio: clear: There is some minor background noise on the customer's side, but it does not affect transcription.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

0.0/10

no conversation

USP relevance: none

2 · Customer quality

the LEAD we handed over

0 /4 flags

clean lead

3 · Supply

none

4 · Sentiment

the CUSTOMER

-0.14

confidence high · +4/−5 from 9 hits
lexical only

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Opener & permission The agent identified themself and JSW One but did not ask for permission to speak, instead jumping directly to asking for a requirement.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.

−2.0 pts Hook (supply/price signal) The agent did not deliver a supply or price hook, instead opening with a question about requirements, ceding control of the call to the customer.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.

−2.0 pts Discovery (6 Qs) The agent only confirmed what the customer manufactures (Q1), but did not ask about monthly tonnage, current suppliers, JSW share, or payment terms.

How Ronak Mehta did it on a 10.0/10 call —

AGENT: Okay, so what do you manufacture, sir, by the way?

objection The customer raised 1 objection you did not answer: price

if I take it from the local market here, I am getting a rate of eighty-four.

Summary

The customer, a manufacturer of GI conceal boxes in Latur, immediately took control of the call to ask about pricing for their specific requirement (0.8mm 80 GSM GI). The agent was reactive, providing a price but failing to execute any discovery or pitch steps. The customer raised a price objection, stating a local supplier was cheaper due to high transport costs from JSW's Taloja depot. The agent explained the market structure but did not counter the objection effectively, and the call ended without a concrete next step.

Coaching

You must take control of the call from the beginning. Follow the script structure: open, get permission, deliver the hook, and then discover the customer's situation before offering any prices or solutions.

Missed: SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL5 Qualify SL6 Closure with next step

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Evidence from the transcript
SL1 Opener & permission	2	fail	–	AGENT: Sir, hello, I'm speaking from JSW One, sir. CUSTOMER: Yes, speak. AGENT: Is there any requirement currently, sir? The agent identified themself and JSW One but did not ask for permission to speak, instead jumping directly to asking for a requirement.
SL2 Hook (supply/price signal)	2	fail	–	The agent did not deliver a supply or price hook, instead opening with a question about requirements, ceding control of the call to the customer.
SL3 Discovery (6 Qs)	2	fail	1	AGENT: You are making conceal boxes, right? The agent only confirmed what the customer manufactures (Q1), but did not ask about monthly tonnage, current suppliers, JSW share, or payment terms.
SL4 Pitch (2-3 USPs)	1	fail	–	The agent did not pitch any specific JSW USPs. The conversation was focused on price and logistics, but no value propositions were offered.
SL5 Qualify	2	fail	–	AGENT: Which thickness are you taking? CUSTOMER: We need it in point eight. The agent captured the material (GI), thickness (0.8mm), and grade (80 GSM), but failed to ask for critical details like quantity or required delivery date.
SL6 Closure with next step	1	fail	–	AGENT: When are you coming to Bombay, sir, please tell me, sir. We'll meet once in our office. The call ended with a vague invitation to meet in the future, not a committed next step like sending a quote or scheduling a specific callback.

Objections supplementary — never inside the /10

Type	State	Customer said	Rep replied
price	mishandled	if I take it from the local market here, I am getting a rate of eighty-four.	AGENT: The one who is in the local market, they take from the distributor. The distributor's quantity is higher, sir.

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.637	64.9s	37.0s	162.1s	13.1s	399.4	0	30	29	9

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer

0.7s

Hello

हॅलो

agent

1.8s

Yes, speak.

हा बोला

agent

2.6s

Sir, hello, I'm speaking from JSW One, sir.

सर नमस्कार JSW One मधून बोलतोय साहेब.

customer

5.0s

Yes, speak.

हा बोला जी.

agent

5.9s

Is there any requirement currently, sir?

काही आहे सध्या साहेब requirement?

customer

7.9s

Tell me one thing, we have work for GI conceal boxes.

मला एक सांगा आपल्याला GI conceal box चं काम आहे.

agent

10.5s

Hmm.

हम्म.

customer

11.0s

So, will it be affordable for us in sheet or in coil?

तर आपल्याला sheet मध्ये परवडेल का coil मध्ये?

agent

13.2s

You are making conceal boxes, right?

conceal boxes बनवतोय ना आपण?

customer

14.7s

Yes.

हा.

agent

15.2s

Sheet will be the best, sir, for you. Sheet will be better.

sheet best बसेल साहेब आपल्याला, sheet बरं पडेल.

customer

17.5s

Why? Reason?

का बर? Reason?

agent

18.8s

Sorry?

बरं?

customer

19.5s

What's the reason?

Reason काय?

agent

20.5s

In that, the scope for wastage is less, sir. If we take a standard 1250 by 2500 sheet, it has its zone. Wastage in cutting will also be less and secondly, the freight that we need, that is also less, sir. In a coil, how it is, in one vehicle, for example, if there is a 20-ton coil, then only one coil can go. But in this [sheets], it's not like that, sir. Even if we have a requirement of 10-12 tons, we can do that logistically.

त्यांच्यामध्ये wastage चे scope कमी राहते साहेब. Standard आपण साडे बाराशे बाय पंचवीसशेची sheet घेतली ना, त्यांचं zone असतं. Cutting मध्ये wastage पण कमी होणार आणि secondly, आपल्याला freight जे लागतंय ना, ते पण कमी लागतो साहेब. Coil मध्ये कसं असतं, ते एक vehicle मध्ये for example अगर वीस टनाची coil आहे, तर एकच coil जाऊ शकते. पण यांच्यामध्ये असं नसतं साहेब. आपल्याला दहा बारा टनाचा पण requirement असेल ना, तर आपण ते logistically करू शकतो आपण.

customer

33.6s

But we need only three types of coils, that's why.

पण आम्हाला तीनच प्रकारच्या coil लागतात ना म्हणून.

agent

35.6s

Yes, yes.

हा हा.

customer

36.4s

That is also an issue.

तो पण issue आहे.

agent

37.5s

Oh, okay.

अच्छा.

customer

38.4s

Hmm. Because of that, which one would be better? For the conceal box

हम्म. त्याच्यामुळे कोणतं better राहील? Conceal box ला

agent

40.5s

No, no.

नाही नाही.

customer

41.1s

In the rate, rate, rate, I'm saying.

rate rate rate मध्ये म्हणायला आलो मी.

agent

42.7s

In the rate, which rate, I mean, it depends on the thickness, sir. Which thickness are you taking?

Rate मध्ये, rate कोणतं म्हणजे thickness वर depend करतं साहेब. तुम्ही कोणती thickness घेताय?

customer

45.2s

We need it in point eight.

point eight मध्ये लागतं आम्हाला.

agent

46.5s

You will need 80 GSM, right?

Eighty GSM लागेल ना तुम्हाला?

customer

47.7s

Yes, eighty, yes.

हा ऐंशी हा.

agent

48.6s

Point eight 80 GSM will cost you, sir, up to eighty-six, ex-Taloja.

Point eight eighty GSM पडेल साहेब आपल्याला eighty six पर्यंत, ex-Taloja.

customer

51.7s

Eighty-six?

Eighty six?

agent

52.5s

Yes, sir.

हो साहेब.

customer

53.2s

Has the rate increased now in the last week or so?

Rate आता वाढलाय का एक आठ दिवसात?

agent

54.6s

Today, it increased today itself in the morning.

आज, आज वाढलं सकाळीच.

customer

56.0s

By how much has it increased?

कितीने वाढलाय?

agent

56.8s

Twelve hundred and fifty rupees. It has increased by twelve hundred and fifty rupees, sir.

साडे बाराशे रुपये. साडे बाराशे रुपये वाढले साहेब.

customer

58.7s

Per kg?

agent

59.9s

Per kg, right?

Per kg ना?

customer

60.3s

Yes, sir.

हो साहेब.

agent

61.0s

Twelve hundred and fifty per ton. One point two five per kg.

साडे बाराशे per ton. One point two five per kg.

customer

63.1s

Yes yes yes, per ton, per ton. One point five?

हा हा हा per ton per ton. One point five?

agent

65.0s

Per kg? Twelve fifty, twelve fifty.

Per kg? साडे बाराशे, साडे बाराशे.

customer

66.1s

No no, in kg, in kg I'm saying.

नाही नाही kg kg मध्ये म्हणालो.

agent

67.2s

In kg, twelve point five, twelve and a half rupees.

Kg मध्ये twelve point five, साडे बारा रुपये.

customer

69.1s

Hmm hmm.

हम्म हम्म.

agent

70.8s

Okay, right?

ठीक आहे ना?

customer

71.8s

Where is your biggest depot located?

आपला सगळ्यात मोठा डेपो कुठे येतो?

agent

73.5s

In Taloja.

तळोजाला.

customer

74.6s

It's in Taloja? The transport from there is costing us a lot, sir.

तळोजाला येतो का? तिकडून transport जास्त बसायलाय सर आम्हाला.

agent

77.0s

Hmm?

हम्म?

customer

77.7s

Transport is costing a lot from there.

Transport जास्त बसायलाय तिकडून.

agent

79.0s

Yes.

हो.

customer

79.7s

Hmm. Transport is costing a lot, there's no other reason to take it from there.

हम्म. Transport जास्त बसायलाय, दुसरं काहीच कारण नाही तिकडून घेण्याचं.

agent

82.3s

Transport is a bit expensive.

Transport थोडा माग पडतो.

customer

83.2s

Now this work, now what rate did you give me, suppose, you gave eighty-six, right? So if I take it from the local market here, I am getting a rate of eighty-four. So I couldn't understand this difference, that's why we have to take it from the local market here. I am speaking from Latur.

आता हे काम आता तुम्ही मला काय rate दिला समजा, eighty six दिला ना? तर मी इथून local मधून जरी घेतला, तर मला eighty four भेटायलाय rate. मग हे असा difference काय मला कळेना गेलंय म्हणून आम्हाला इथून local ला घ्यावं लागतंय. मी लातूरहून बोलतोय.

agent

90.0s

The one who is in the local market, they take from the distributor. The distributor's quantity is higher, sir. Compared to, now they sign an MOU with us for three hundred and fifty, four hundred tons per month. So they additionally get three hundred, five hundred rupees per ton

Local मध्ये जो बसलाय ना, ते distributor शी घेतात. Distributor ची quantity जास्त असतं साहेब. Compare to आता त्यांचं महिन्याचं साडे तीनशे चारशे टनाचं ते MOU sign होतं आपल्यासोबत. तर त्यांना additionally तीनशे पाचशे रुपये per ton

customer

98.8s

Yes, but Latur doesn't have that much potential, that, you know, three hundred and fifty, four hundred

हो पण लातूरचं एवढं potential नाही की बाबा साडे तीनशे चारशे

agent

100.9s

Sir, the distributor, look, the customer you have there, he won't be our distributor either, he will be a sub-dealer. He must have taken the material from some dealer. The distributor might be based in Pune or in Taloja. He might have made some coalition with them, that 'okay, I will take the material from you, you bill it in your name'. He might have a benefit of seven hundred rupees. So he is passing on four hundred rupees, saying 'okay, take it, you take it for four hundred rupees less, I will earn an additional three hundred and fifty because I am investing in them'. It happens in that manner, sir, in this.

सर जे distributor नी, तो बघा, जे तुमच्या तिथे customer असेल ना, ते पण आमचा distributor नसेल, ते sub-dealer असेल. त्यांनी एक कोणताही dealer शी घेतलं असेल material. Distributor पुणे मध्ये बसला असेल किंवा तळोजामध्ये बसला असेल. त्यांच्यासोबत त्यांनी काही coalition केलं असेल, की बाबा मी घेतो तुमच्याशी material, तुम्ही तुमचं नावनी bill करा. त्याला सातशे रुपयाचा benefit असेल. तर तो पुढे चारशे रुपये pass on करतोय की बाबा घ्या, तू चारशे रुपये कमी करून घे, मी साडे तीनशे अजून वाढून कमावतो कारण का मी investment करतोय त्यांच्यामध्ये. त्या प्रकाराने साहेब होतंय यामध्ये.

customer

114.4s

Okay.

agent

116.0s

It's like that.

तसं आहे.

customer

117.3s

Okay, right.

ठीक आहे ना.

agent

118.3s

Done sir. When are you coming to Bombay, sir, please tell me, sir. We'll meet once in our office. We can discuss further things sitting there at that time.

Done सर. कधी येताय सर बॉम्बेला तर सांगा सर आपण भेटू एकदा ऑफिसमध्ये आमच्या. पुढच्या गोष्टी आपण discuss करूया तिथे बसून त्या time ला.