Call 21112178946817831 2026-09-15 · Sajal Bhaskar · 3:37
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_MFG_HR_HRPO_Sep26 | Does_not_deal_Steel | full conversation 52 turns, clean transcript (0% inaudible) | Hindi | 52 | supply_led (campaign_name:medium) |
Audio: clear: Some background noise is present on the agent's side, but it does not significantly affect transcription.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
2.0/10
no conversation
USP relevance:
none
2 · Customer quality
the LEAD we handed over
0
/4 flags
clean lead
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
0.14
confidence high · +7/−2
from 10 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−2.0 pts
Opener & permission
The agent did not ask for permission to speak, jumping directly into a requirement question after the initial greeting.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.
−2.0 pts
Hook (supply/price signal)
The agent did not deliver a supply or price hook, instead opening with a direct qualification question.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts
Discovery (6 Qs)
Agent only asked about current brands and payment terms (2/6 questions), failing to meet the 'partial' threshold of 3.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
objection
The customer raised 1 objection
you did not answer:
price
I am getting Bokaro's material, .50 for 67,500 plus 2300 rupees freight, meaning I am getting .50 at a landed price of 70 rupees.
did well
Qualify
Sir, do you have any requirement right now in HR, CR, anything you want to order? ... What is the quantity?
Summary
The agent contacted a manufacturer with an immediate need for three coils of CR steel. The agent skipped the standard pitch structure, leading to a premature discussion on credit and price. The customer presented a competitor's landed price which the agent could not match, and the call ended without any next steps as the customer decided to buy from the other supplier.
Coaching
You must follow the pitch structure to build value before discussing price. By skipping the hook and discovery, you went straight to a price fight you couldn't win.
Missed:
SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL6 Closure with next step
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| SL1 Opener & permission | 2 | fail | – | 0.0 | Sir, do you have any requirement right now in HR, CR, anything you want to order? The agent did not ask for permission to speak, jumping directly into a requirement question after the initial greeting. |
| SL2 Hook (supply/price signal) | 2 | fail | – | 0.0 | Sir, do you have any requirement right now in HR, CR, anything you want to order? The agent did not deliver a supply or price hook, instead opening with a direct qualification question. |
| SL3 Discovery (6 Qs) | 2 | fail | 2 | 0.0 | Which brands do you buy, sir, in CR? ... Will you pay in advance, sir? Agent only asked about current brands and payment terms (2/6 questions), failing to meet the 'partial' threshold of 3. |
| SL4 Pitch (2-3 USPs) | 1 | fail | – | 0.0 |
No USPs were pitched. The conversation devolved into a price argument before any value proposition could be established. |
| SL5 Qualify | 2 | pass | – | 2.0 | Sir, do you have any requirement right now in HR, CR, anything you want to order? ... What is the quantity? Agent successfully asked for and captured the customer's immediate requirement for three specific CR coils. |
| SL6 Closure with next step | 1 | fail | – | 0.0 | Okay, okay, okay. The call ended with the agent acquiescing after losing on price; no next step was proposed or agreed upon. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| credit | handled | No sir, you also give credit for two months, you give 60 days credit, don't you? |
Sir, right now credit... you haven't even done a deal for the first time, have you sir? |
| price | mishandled | I am getting Bokaro's material, .50 for 67,500 plus 2300 rupees freight, meaning I am getting .50 at a landed price of 70 rupees. |
No sir, we can't give it for this much. |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.45 | 52.2s | 63.8s | 101.0s | 6.5s | 304.6 | 0 | 25 | 27 | 10 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
customer
0.5s
Hello
हेलो
agent
1.6s
Hello
हेलो
customer
2.3s
Yes?
हां जी?
agent
3.0s
Am I speaking with Naveen Industries?
नवीन इंडस्ट्रीज से बात कर रहे हैं?
customer
4.6s
Yes.
हां।
agent
5.2s
Sir, I was calling from JSW One, hello.
सर जी, JSW One से बात कर रहा था, नमस्कार।
customer
7.5s
Hello sir.
नमस्कार सर।
agent
8.6s
Sir, do you have any requirement right now in HR, CR, anything you want to order?
अभी सर कोई requirement है क्या HR CR में anything कुछ order करना चाह रहे हैं?
customer
12.0s
Yes, I need .50 1250, I need .40 1250, I need .60 1250, CR.
हां .50 1250 चाहिए, .40 1250 चाहिए, .60 1250 चाहिए CR.
agent
16.5s
What is the quantity?
कितना quantity है?
customer
17.5s
I need one coil of each.
एक एक coil चाहिए सब।
agent
19.2s
.5, .4, .6.
customer
20.6s
Hmm hmm hmm.
हम्म हम्म हम्म।
agent
21.2s
Do you buy this from Jaipur only, or do you also have purchasing from Faridabad, Ghaziabad?
ये अभी आप जयपुर से ही लेते हो कि फरीदाबाद गाजियाबाद से भी purchasing है आपकी?
customer
24.1s
Where are you calling from?
आप कहां से बोल रहे हैं?
agent
25.3s
I am calling from the Mumbai head office, I look after all over India.
मैं तो मुंबई हेड ऑफिस से बोल रहा हूं, all over India देखता हूं।
customer
28.2s
Okay. Yes yes yes.
ओके। हां हां हां।
agent
30.2s
So that's why I was asking.
तो इसलिए पूछ रहा था।
customer
31.6s
No, we buy from Ghaziabad also, from Bokaro also, wherever it's viable, we do it from there.
नहीं गाजियाबाद से भी लेते हैं, बोकारो से भी लेते हैं, जहां से पड़ता बन जाता है वहां से कर लेते हैं।
agent
35.2s
Which brands do you buy, sir, in CR?
Brand कौन कौन से लेते हो सर CR में?
customer
37.3s
In CR, JSW will work sir, JSW will work, Jindal Steel Odi... Jindal Steel Odisha will work.
CR JSW चलेगा सर, JSW चलेगा, जिंदल स्टील ओडी जिंदल स्टील उड़ीसा चलेगा।
agent
41.9s
Hmm.
हम्म।
customer
42.5s
Okay. And Bokaro will work.
अच्छा। और बोकारो चल जाएगा।
agent
44.3s
Okay.
अच्छा।
agent
45.2s
Okay. Will you pay in advance, sir?
ठीक है। एडवांस में पे करेंगे सर?
customer
47.3s
No sir, you also give credit for two months, you give 60 days credit, don't you?
नहीं सर, आप तो क्रेडिट भी तो देते हो दो-दो महीने की, 60 days की क्रेडिट देते हो ना आप?
agent
51.2s
Sir, right now credit... you haven't even done a deal for the first time, have you sir?
सर अभी तो क्रेडिट अभी तो आपने पहली बार डील भी नहीं किया है ना सर?
customer
54.3s
Sir, I haven't, but I am continuously buying material from JSW Steel Coated Products, right?
सर नहीं किया है लेकिन JSW Steel Coated Products से तो मैं लगातार माल ले ही रहा हूं ना?
agent
57.5s
No, JSW Steel is different, sir. JSW One is different.
नहीं, JSW Steel अलग है सर। JSW One अलग है।
customer
60.0s
Yes, that's correct, sir. What is your rate? It also depends on the rate, right?
हां वो बात सही है सर। आपका क्या रेट है? रेट पे भी तो डिपेंड करता है ना?
agent
62.6s
No, so first you tell me if advance will work or not, because later after getting the rate and all, sir, later if you don't give an advance, then that deal falls through.
नहीं तो अभी तो आप मेरे को वो तो बताओ कि अगर एडवांस में चलेगा कि नहीं क्योंकि बाद में फिर रेट वगैरह मिलने के बाद सर बाद में एडवांस ना देने का फिर वो डील रह जाती है।
customer
69.2s
Sir, you will quote me the rate, right? Brother, if your rate is worth giving an advance... Right now in the Jaipur market, today Bokaro, I am getting Bokaro's material, .50 for 67,500 plus 2300 rupees freight, meaning I am getting .50 at a landed price of 70 rupees.
सर आप मेरे को रेट तो कोट करेंगे ना? भैया आपका एडवांस देने लायक रेट रहेगा अभी जयपुर के बाजार में आज बोकारो जो है, बोकारो का माल मेरे को 67,500 में .50 प्लस 2300 रुपए का भाड़ा मतलब 70 rupees landed में मेरे को .50 मिल रहा है।
customer
80.1s
Bokaro steel, I mean, SAIL's material from Bokaro. Can you give it to me?
बोकारो स्टील मतलब बोकारो का सेल का माल। आप दे सकते हो मेरे को?
agent
83.2s
No sir, we can't give it for this much.
नहीं सर, इतने में तो नहीं दे सकते।
customer
85.0s
Then why are you talking about advance, you can't even provide the material.
तो फिर फिर आप एडवांस की बातें कर रहे हो, माल तो आप दे ही नहीं पा रहे हो।
agent
87.4s
No no no, sir, this is not a primary brand's material, in my opinion.
नहीं नहीं नहीं, ये सर primary brand का मटेरियल नहीं है मेरे हिसाब से।
customer
90.4s
Excuse me? I mean, are you getting a TC and all, or is it re-rolling material? Yes yes, you will get a TC too, boss.
हैं जी? मतलब आपको TC वगैरह मिल रहा है कि रोलिंग का मटेरियल है? हां हां, TC भी मिलेगा बॉस।
customer
93.4s
You will get a TC for the material.
TC मिलेगा माल का।
customer
95.3s
If you want, I can get it for you.
आपको चाहिए तो आपको दिला दूं मैं।
agent
97.0s
So I can't do that much for Bokaro, sorry.
तो बोकारो का इतना नहीं कर सकता हूं, सॉरी।
customer
99.2s
Then you are talking about advance.
तो फिर आप एडवांस की बातें कर रहे हो आप।
agent
100.8s
So I will ask for advance, right? Who gives credit on the very first time? Would you give it?
तो एडवांस तो दूंगा ही ना, कौन पहली पहली बार में क्रेडिट दे देता है? आप दे दोगे क्या?
customer
103.4s
You at least match the rate.
आप रेट तो मैच करो।
agent
104.3s
So the rate... there is no rate of 67.
तो रेट का 67 का रेट ही नहीं है।
customer
106.0s
Can you take JSW's? 67 plus 2300 rupees freight plus two... two... I told you, right?
JSW का ले सकते हो? 67 प्लस 2300 रुपए का भाड़ा प्लस दो दो मैं आपको बताया ना
agent
109.8s
No no no, that rate is not going on, sir. In Ghaziabad, the rate for HR itself has reached 64.
ना ना ना, इतना रेट नहीं चल रहा सर जी। गाजियाबाद में HR का ही रेट 64 पहुंच गया है।
customer
112.4s
I didn't even mention Ghaziabad to you.
मैंने गाजियाबाद बोला ही नहीं आपको।
agent
113.5s
No, so I am saying... hey, listen to me. In Ghaziabad, the rate for HR has reached 64. CR is seven to eight rupees, nine rupees higher.
नहीं, तो मैं बोल रहा हूं ना अरे मेरी बात तो सुनो। गाजियाबाद में HR का रेट 64 पहुंच गया है। CR रहता है सात से आठ रुपए, नौ रुपए ऊपर।
customer
118.2s
Huh? You look at your calculation, sir. If you want the material, you will get it for 67, Bokaro.
हैं? वो आपका कैलकुलेशन आप देखो सर। आपको माल चाहिए तो 67 में मिल जाएगा बोकारो
agent
122.0s
Then take it, sir.
तो ले लो सर फिर तो।
customer
123.6s
Yes, so I am taking it. You called me, I didn't.
हां तो ले रहा हूं, फोन आपने किया मेरे को, मैंने तो किया नहीं।
agent
126.0s
Okay, okay, okay.
ठीक है, ठीक है, ओके।