Call 21112178945230491 2026-09-15 · Sajal Bhaskar · 5:40
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| MSME_IS_PANIndia_NewReg_260526 | Does_not_deal_Steel | full conversation 78 turns, clean transcript (1% inaudible) | Hindi | 78 | new_registration (campaign_name:high) |
Audio: clear: The customer's voice is slightly muffled in the beginning but becomes clear after he puts on headphones.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
1.0/10
no conversation
USP relevance:
none
2 · Customer quality
the LEAD we handed over
1
/4 flags
segment: wrong_product
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
-0.21
confidence high · +4/−4
from 16 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−3.0 pts
Full discovery (8 Qs)
While the agent asked about the business type, the discovery stopped when the customer said they don't use steel. Even after the customer showed interest in trading, the agent did not pivot to ask discovery questions relevant to a trader.
training gap
Nobody in the data does this step well, so this is a training gap for the floor rather than a personal one.
−2.0 pts
First opportunity identified
The customer had no current requirement, but expressed interest in becoming a trader. The agent did not treat this as a future opportunity or schedule a specific callback to explore it further.
How Anupreeti Mahadik did it on a
8.5/10 call —
Tell me the width and this, I will send the rate accordingly. As it is.
−2.0 pts
Closure - one of three outcomes
The call ended vaguely with the agent promising to send a WhatsApp message, which is not one of the three required closure outcomes (quote, specific callback, or walkthrough).
How Anupreeti Mahadik did it on a
8.5/10 call —
I will send it to you on WhatsApp. And also give me this, give me the estimate itself then, immediately.
objection
The customer raised 2 objections
you did not answer:
just_registered_to_check price
No sir, I just checked it for general information.
So sir, how will the margin be? How will the margin be in it?
did well
Warm welcome opener
Sir, your Amzo Venture was recently registered, so I wanted to know a little about your nature of business, what it is, and all that.
Summary
The agent contacted a new registrant who initially stated they are in home appliance e-commerce and do not procure steel. The customer then expressed interest in becoming a steel trader and asked for details on the business model. The agent provided a basic explanation but failed to conduct further discovery, explain platform USPs, or establish a concrete next step, ending the call with a vague promise to send a WhatsApp message.
Coaching
When the customer pivoted from 'I don't use steel' to 'How can I start selling steel?', you missed the opportunity to re-engage discovery and educate them on how our platform empowers new traders.
Missed:
NR2 Verify basic profile (4 Qs) NR3 Full discovery (8 Qs) NR4 Platform education NR5 First opportunity identified NR6 Closure - one of three outcomes
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| NR1 Warm welcome opener | 1 | pass | – | 1.0 | Sir, your Amzo Venture was recently registered, so I wanted to know a little about your nature of business, what it is, and all that. The agent opened the call by stating the reason for calling and moved to understand the customer's business without being pushy. |
| NR2 Verify basic profile (4 Qs) | 1 | fail | 1 | 0.0 | Hello, am I speaking with Soheb ji from Amzo Venture? The agent only verified the customer's name and company, failing to ask about procurement city, decision-making role, or contact details. |
| NR3 Full discovery (8 Qs) | 3 | fail | 2 | 0.0 | I wanted to know a little about your nature of business, what it is, and all that. While the agent asked about the business type, the discovery stopped when the customer said they don't use steel. Even after the customer showed interest in trading, the agent did not pivot to ask discovery questions relevant to a trader. |
| NR4 Platform education | 1 | fail | – | 0.0 | It's an e-commerce platform from JSW One. We supply steel. Although the customer explicitly asked for platform details, the agent gave a very high-level answer and failed to mention key USPs like transparent pricing, test certificates, or stockyard availability. |
| NR5 First opportunity identified | 2 | fail | – | 0.0 |
The customer had no current requirement, but expressed interest in becoming a trader. The agent did not treat this as a future opportunity or schedule a specific callback to explore it further. |
| NR6 Closure - one of three outcomes | 2 | fail | – | 0.0 | Okay. I will send it on your WhatsApp. You can check that one. The call ended vaguely with the agent promising to send a WhatsApp message, which is not one of the three required closure outcomes (quote, specific callback, or walkthrough). |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| just_registered_to_check | mishandled | No sir, I just checked it for general information. |
It's okay, no problem if you don't have it. |
| price | mishandled | So sir, how will the margin be? How will the margin be in it? |
The margin, that depends on you, right? ... you will get it at whatever the market operating price is. |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.55 | 89.0s | 72.7s | 178.3s | 9.0s | 293.3 | 0 | 41 | 37 | 23 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
agent
4.9s
Hello?
हॅलो?
customer
5.9s
Hello.
हॅलो.
agent
6.5s
Hello, am I speaking with Soheb ji from Amzo Venture?
हॅलो, Amzo Venture से बात कर रहे हैं सोहेब जी?
customer
9.3s
Yes, tell me.
हां जी बोलिए।
agent
10.1s
I was calling from JSW One, Namaskar.
JSW One से बात कर रहा था, नमस्कार।
customer
12.1s
Yes sir, Namaskar, tell me.
हां सर, नमस्कार बोलिए।
agent
13.4s
Sir, your Amzo Venture was recently registered, so I wanted to know a little about your nature of business, what it is, and all that.
आपका सर ये Amzo Venture रिसेंटली रजिस्टर हुआ था, तो थोड़ा जानना था इसके आपका जो नेचर ऑफ बिज़नेस है, क्या है वो सब।
customer
18.5s
In our business, sir, we mostly do home appliances and stuff.
अपने इसमें सर ज्यादातर तो हम लोग इसमें होम अप्लायंसेस वगेरह इसमें करते हैं।
agent
22.2s
What?
क्या?
customer
22.7s
We do home appliances and stuff. The home appliances thing, right? Yes, we do that.
होम अप्लायंसेस वगेरह इसमें करते हैं। होम अप्लायंसेस का जो रहता है ना, हां, उसमें करते हैं।
agent
26.0s
Okay, okay.
ओके ओके।
agent
27.9s
So what raw material is needed for that, sir?
तो उसमें रॉ मटेरियल क्या लगता है सर?
customer
30.0s
Raw material and all is not needed, sir. It's not a manufacturing job. It's a direct supply job, a retail job.
रॉ मटेरियल वगेरह कुछ नहीं लगता सर। ऐसे यानि अपना मैन्युफैक्चरिंग का काम नहीं है। डायरेक्ट ये सप्लाय का काम है, रिटेल वाला काम है।
agent
34.9s
Oh, so you mean you do retail work in your appliances.
अच्छा, उसमें मतलब आपके अप्लायंस में रिटेल का काम करते हैं आप।
customer
37.2s
Yes sir.
हां सर।
agent
38.0s
So in that, what are the general raw materials you retail?
तो उसमें क्या जनरली क्या-क्या रॉ मटेरियल का आपका रिटेलिंग रहता है?
customer
41.2s
Our main thing is on e-commerce, like online business.
हमारा मेन जो है ना वो ई-कॉमर्स पे रहता है, जैसे ऑनलाइन बिज़नेस पे रहता है।
agent
44.0s
Oh, in your e-commerce...
अच्छा, आपका ई-कॉमर्स में...
customer
44.8s
Yes, we deal more in that.
जी, उसमें ज्यादा तो हम डीलिंग करते हैं।
agent
46.8s
So, no, so you don't have any procurement in steel?
तो नहीं, तो आपका कुछ स्टील में प्रोक्योरमेंट नहीं रहता है क्या?
customer
48.8s
Sir?
जी सर?
agent
49.4s
You don't have procurement in steel?
स्टील में प्रोक्योरमेंट नहीं रहता है क्या?
customer
51.0s
No no sir, there is no procurement in steel that much.
नहीं नहीं सर, स्टील में कोई प्रोक्योरमेंट नहीं रहता इतना।
agent
53.2s
Then you had registered, right? That's why I'm asking. We provide steel.
तो फिर आपने रजिस्टर करवाया था ना, इसलिए पूछ रहा हूं। हम तो स्टील देते हैं।
customer
55.5s
Yes, so in that, I was checking what offers are there and all that.
हां, तो उसमें मैं ये ये देख रहा था कि इसमें यानि इसमें ऑफर रहते हैं वो सब चेक कर रहा था मैं।
agent
59.8s
What?
क्या?
customer
60.5s
If we have to work in this thing,
अगर इस चीज में हमको यानि काम करना है,
agent
62.8s
Work in what?
किसमें काम करना है?
customer
63.5s
I had seen the advertisement for steel and all.
अगर स्टील वगेरह को मैंने देखा था एडवर्टाइज।
agent
66.5s
Oh, that's why I checked.
अच्छा, इसलिए मैंने चेक किया था।
agent
68.5s
So you don't need steel, right?
स्टील नहीं चाहिए ना मतलब आपको?
customer
70.5s
No sir, I just checked it for general information.
नहीं सर, ऐसे ही जनरल इंफॉर्मेशन के लिए चेक किया था उसको।
agent
73.0s
Oh, I see. Well, there is no advertisement or anything. I was calling from the sales team. It would have been good for steel purchasing. It's okay, no problem if you don't have it.
अच्छा अच्छा। अच्छा, वैसे तो एडवर्टाइज वगेरह कुछ नहीं होता। मैं तो सेल्स टीम से बात कर रहा था। अगर स्टील परचेसिंग के लिए सही रहता तो। ठीक है, कोई बात नहीं अगर आपका नहीं है तो।
agent
80.0s
Okay?
ठीक है?
customer
80.5s
But sir, if I want to get involved in it, what will I have to do?
लेकिन उसमें सर अगर इन्वॉल्व होना है तो फिर उसमें क्या करना पड़ेगा सर?
agent
83.0s
Your voice was not coming clearly.
आपका आवाज तक क्लियर नहीं आ रहा था।
customer
84.5s
One minute, I'll put on my headphones.
एक मिनट, मैं हेडफोन लगाया।
agent
86.0s
Yes. [inaudible]
हां। [inaudible]
customer
90.0s
Yes sir.
हां सर।
agent
90.8s
Yes, now tell me sir, what were you saying?
हां, अब बताइए सर, क्या कह रहे हैं?
customer
92.0s
I was asking that if I have to work in this, for steel, what will I have to do for that? In steel and all?
मेरा ये पूछना था कि अगर उसमें से अगर काम करना है स्टील के लिए, तो उसमें क्या करना पड़ेगा? स्टील वगेरह के इसमें?
customer
96.5s
If I come into this field, yes.
अगर इस फील्ड में आते हैं, जी।
agent
98.0s
No, we... do you need material or do you want to sell here?
नहीं, हम तो आपको अब आपको मटेरियल चाहिए कि आपको बेचना है इधर?
customer
101.0s
I want to sell, sir. I'll have to buy the material and then sell it, right?
बेचना है सर। मटेरियल लेकर के बेचना पड़ेगा ना।
agent
103.0s
No, do you want to sell to the company, to JSW One?
नहीं, इधर कंपनी-कंपनी को बेचना है क्या JSW One को?
customer
105.0s
No sir, I want to sell, buy from you and sell it forward.
नहीं सर, बेचना है, उनसे लेकर के आगे बेचना है।
agent
107.2s
So, buy from us and sell it forward, meaning you will need steel, right?
और हमसे लेकर के आगे बेचना है, मतलब आपको स्टील चाहिए रहेगा ना?
customer
109.8s
Yes.
जी।
agent
110.5s
Then for that, you find your customers from the market and take the material from us.
तो फिर वो तो आपके, आप अपने कस्टमर से, आप मार्केट से निकालो और हमसे मटेरियल ले लो।
customer
114.0s
Won't I get it from you? Because I saw in it that there was steel, there was cement and all.
अपने पास से नहीं मिलेंगे? क्योंकि मैंने उसमें देखा था कि उसमें स्टील का भी था, सीमेंट वगेरह का भी था।
agent
117.2s
If we had customers, then wouldn't we sell directly to the customer? Why would we tell you?
अगर हमारे पास कस्टमर होंगे तो फिर हम डायरेक्ट कस्टमर को नहीं बेच देंगे? आपको क्यों बताएंगे?
agent
120.8s
You think about it. Retailing if...
आप ही सोचो। रिटेलिंग अगर...
customer
123.0s
No, like that...
नहीं, वैसा...
agent
123.5s
No, like that, yes, so if we have manufacturer customers, we will sell to them directly, right? Why would we tell you? If you are in retailing, then you tell your customers, I mean, you won't tell me your customers. You will just tell me the material, what material you need, then you will sell it forward by adding your margin on your end.
नहीं, वैसा, हां तो हम डायरेक्ट अगर मैन्युफैक्चरर कस्टमर अगर हमारे पास होंगे, हम उनको डायरेक्ट बेचेंगे ना, फिर आपको क्यों बताएंगे ना? अगर आपका रिटेलिंग का है तो आप अपने कस्टमर बताओ, मैं अपने कस्टमर थोड़े ना बताऊंगा। आप तो सीधा मटेरियल बताओगे कि आपको क्या चाहिए मटेरियल, फिर आप अपने एंड पे मार्जिन लगा के बेचोगे आगे।
customer
132.8s
I actually couldn't understand that, the app you have launched, what is it for, why was it launched? Can you give me some details on that?
मैं एक्चुअली वो चीज समझ नहीं पाया कि आपने जो ऐप चालू किए है, वो किस लिए, बीएसपी की है, वो मुझे थोड़ा सा डिटेल्स दे सकते हो उस चीज की?
agent
137.2s
Why the app was launched, it's for that, right? It's an e-commerce platform from JSW One. We supply steel.
किसलिए, ऐप चालू किया है वो तो उसके लिए है ना, एज़ अ ई-कॉमर्स प्लेटफॉर्म है JSW One की तरफ से। हम स्टील सप्लाय करते हैं।
agent
142.0s
So if you need material, then on that a little...
तो अगर आपको मटेरियल चाहिए तो उसपे थोड़ा...
customer
143.5s
Do you give it to distributors or do you do retail?
डिस्ट्रीब्यूटर को देते हैं आप या रिटेल में करते हो?
agent
145.0s
We can do it for everyone. Trader, distributor, manufacturers, OEMs, whoever they are, our materials go into projects, we can do it for everyone.
सबको कर सकते हैं। ट्रेडर, डिस्ट्रीब्यूटर, मैन्युफैक्चरर्स, OEMs जितने होते हैं, प्रोजेक्ट में जाते हैं हमारे, सबको कर सकते हैं।
agent
150.5s
So your requirement, you mean, bring your requirement and take the material.
तो आपका कोई रिक्वायरमेंट, आप मतलब रिक्वायरमेंट लेके आइए और ले जाइए मटेरियल।
customer
153.8s
Oh, you do that, right?
अच्छा, ऐसा करते हैं ना?
customer
154.8s
So sir, how will the margin be?
तो सर मार्जिन कैसे क्या रहेंगे सर?
agent
156.8s
Hello?
हॅलो?
customer
157.2s
Hello? Yes sir, how will the margin be? How will the margin be in it?
हॅलो? हां सर, मार्जिन कैसे करेंगे? उसमें मार्जिन कैसे क्या रहेंगे?
agent
160.2s
The margin, that depends on you, right?
मार्जिन तो वो तो आपका रहता है ना।
customer
162.5s
I am asking what margin I will get it at.
मुझे क्या मार्जिन पे मिलेगा, वो पूछ रहा हूं मैं।
agent
164.2s
No, what, you will get it at whatever the market operating price is.
नहीं, क्या, जो मार्केट ऑपरेटिंग प्राइस चल रहा है, उसपे मिलेगा।
agent
167.0s
It will depend on the quantity.
क्वांटिटी पे डिपेंड करेगा।
customer
168.0s
Yes. Okay, if I buy in bulk, I will get more, if I buy less, I will get less.
हां। अच्छा, बल्क में उठाएंगे तो ज्यादा मिलेगा, कम उठाएंगे तो कम मिलेगा।
agent
171.8s
Yes.
हां।
customer
172.5s
Okay. So what are you dealing in, sir? I mean, what all is in manufacturing? Besides steel?
ठीक है। तो अपना डीलिंग किस-किस में है सर उसमें? अरे, क्या-क्या मैन्युफैक्चरिंग में है? स्टील के अलावा?
agent
176.0s
There is no other manufacturing, it's only steel.
कोई और मैन्युफैक्चरिंग नहीं है, स्टील का ही है।
customer
178.2s
It's only steel, right?
स्टील का ही है ना?
agent
179.2s
Yes.
हां।
customer
180.0s
Okay sir. I'll save your number. If I need anything, I will contact you.
ठीक है सर। आपका नंबर सेव करता हूं, अगर कुछ मुझे लगा ऐसा तो मैं कांटेक्ट कर लूंगा आपसे।
agent
184.5s
Okay. I will send it on your WhatsApp. You can check that one.
ठीक है। मैं भेज दूंगा अपना WhatsApp पे। वो वाला देख लीजिएगा।
customer
187.5s
Yes, of course.
जी, बिलकुल।
customer
188.5s
And sir, minimum order?
और सर, मिनिमम ऑर्डर?