21112178851717681 · Call

Call 21112178851717681 2026-09-04 · Rohit Mishra · 5:05

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
MSME_IS_PANIndia_NewReg_260526	General Enquiry	full conversation 52 turns, clean transcript (0% inaudible)	Hinglish	52	new_registration (campaign_name:high)

Audio: clear: Some background noise is present on the agent's side, but it does not significantly impact transcription quality.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

2.0/10

no conversation

USP relevance: mismatched

2 · Customer quality

the LEAD we handed over

0 /4 flags

clean lead

3 · Supply

none

4 · Sentiment

the CUSTOMER

+0.37

confidence high · +27/−6 from 25 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−3.0 pts Full discovery (8 Qs) Agent only asked about business type/application. Failed to ask about quantity, brands, payment terms, or past JSW experience.

How Sajal Bhaskar did it on a 10.0/10 call —

[Customer:] ESP सर्विसेस... [Rep:] आप कौन सा ब्रांड में लेते हो शीट्स जनरली?... [Customer:] चार से पांच टन चाहिए मुझे मिनिमम... [Rep:] Payment sir, 100% advance.

−2.0 pts First opportunity identified Agent did not ask about a current requirement or attempt to capture specs. The customer dictated a vague future follow-up.

How Sajal Bhaskar did it on a 10.0/10 call —

I will call you tomorrow afternoon after 12 or 1 o'clock.

−2.0 pts Closure - one of three outcomes The call ended without a quote, a specific callback date, or a scheduled walkthrough, failing to meet any of the required closure outcomes.

How Sajal Bhaskar did it on a 10.0/10 call —

[Customer:] मैं आपको कल दोपहर बारह एक बजे के बाद फोन करता हूं। चलेगा? [Agent:] हां चलेगा, चलेगा।

objection The customer raised 1 objection you did not answer: price

And your raw materials are considerably at a lower cost than Tata, I suppose?

did well

Warm welcome opener

Yes Rishabh ji, hello. Rohit speaking from the JSW One platform.

Verify basic profile (4 Qs)

with which location are you based in? ... VNR Business Services, right?

Summary

The agent contacted a new registrant, a manufacturer of transformer radiators in Sambhajinagar. The agent verified basic details but failed to conduct proper discovery, instead launching into a long, generic explanation of the JSW One business model. The customer drove the conversation, which ended with the agent sending his contact card for a vague future follow-up, with no specific opportunity identified or next step scheduled.

Coaching

You must complete discovery to understand the customer's needs *before* you explain the platform. A long, generic platform explanation without knowing their pain points is ineffective and loses the customer's interest.

Missed: NR3 Full discovery (8 Qs) NR4 Platform education NR5 First opportunity identified NR6 Closure - one of three outcomes

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Earned	Evidence from the transcript
NR1 Warm welcome opener	1	pass	–	1.0	Yes Rishabh ji, hello. Rohit speaking from the JSW One platform. The agent provided a warm welcome and introduced himself and the platform professionally.
NR2 Verify basic profile (4 Qs)	1	full	4	1.0	with which location are you based in? ... VNR Business Services, right? Agent confirmed name, company, location, and the customer established their role as end-user and preferred contact method (WhatsApp).
NR3 Full discovery (8 Qs)	3	fail	2	0.0	What are you manufacturing? What are you into? Agent only asked about business type/application. Failed to ask about quantity, brands, payment terms, or past JSW experience.
NR4 Platform education	1	fail	–	0.0	So this is just to enhance the sales of the the JSW steel and cement and various other segments... Because in North India, most of the customers they prefer Tata, not JSW. Agent delivered a long, complex monologue about the business model instead of a simple, tailored explanation of platform benefits like delivered pricing or test certificates.
NR5 First opportunity identified	2	fail	–	0.0	Agent did not ask about a current requirement or attempt to capture specs. The customer dictated a vague future follow-up.
NR6 Closure - one of three outcomes	2	fail	–	0.0	I've shared my visiting card on your WhatsApp. If any future inquiries come up, do let me know. The call ended without a quote, a specific callback date, or a scheduled walkthrough, failing to meet any of the required closure outcomes.

Objections supplementary — never inside the /10

Type	State	Customer said	Rep replied
just_registered_to_check	handled	I was just exploring it.	Okay. What are you manufacturing? What are you into?
price	mishandled	And your raw materials are considerably at a lower cost than Tata, I suppose?	Uh, yeah, it depends on various other factors as well... But in general, the prices are very competitive. And secondly, we are more into services...

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.537	109.3s	94.4s	101.3s	51.5s	260.2	0	26	26	7

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer

1.5s

Hello.

agent

2.3s

Hello, one minute. Hello.

Hello, ek minute. Hello.

customer

4.0s

Hello.

agent

4.6s

Yes Rishabh ji, hello. Rohit speaking from the JSW One platform.

हां ऋषभ जी, नमस्ते। रोहित बात कर रहा हूं from JSW One platform से।

customer

8.2s

Yes yes, speak.

हां हां, बोलिए।

agent

9.4s

Rishabh ji, do you do some trading work?

ऋषभ जी, आपके कुछ ट्रेडिंग का काम है क्या?

customer

11.6s

No no, I was... you are talking about that JSW's B2B app, right? I was just exploring it.

नहीं नहीं, I was आप वो JSW के B2B app की बात कर रहे हो ना? I was just exploring it.

agent

15.3s

Okay, okay, okay.

customer

16.2s

I'm a manufacturer only. I'm an end user.

agent

18.3s

Okay.

customer

19.0s

Yeah, so I just wanted to...

agent

19.9s

What are you manufacturing? What are you into?

customer

21.9s

We are into the business of manufacturing radiators, transformer radiators.

agent

24.7s

Transformer and with which location are you based in?

customer

27.0s

We are based out of Sambhajinagar, Maharashtra.

agent

29.5s

Okay. Formerly known as Aurangabad.

customer

31.6s

Okay, noted.

agent

32.9s

VNR Business Services, right?

customer

34.9s

Okay.

customer

35.5s

Yes, so that's my another proprietorship. The main business goes by the name RVL Engineering.

agent

39.8s

RV Engineering?

customer

40.7s

RVL Engineering.

agent

41.7s

RVL Engineering. Okay. Is it registered on our... no, it's not, right?

customer

44.2s

No, it's not registered on your platform.

agent

45.7s

Hmm hmm hmm. Yeah.

agent

46.9s

Okay. Rishabh, like we are already serving a few transformer manufacturing companies like Electrotherm in Gujarat. Like that is one of the...

customer

51.7s

We aren't exactly transformer manufacturers. We supply components for a transformer which is a radiator. It's a cooling component.

agent

56.5s

Hmm.

customer

57.2s

Yeah, for that we need coils and all as a raw material.

agent

59.9s

Hmm.

customer

60.5s

Coils and pipes.

agent

61.5s

Hmm.

customer

62.0s

Yeah. That's why I was checking out the application.

agent

63.7s

Hmm hmm hmm.

customer

64.3s

How does your app work exactly? So is it the the product that we choose and then you send it to different suppliers for a reverse auction or...

agent

69.2s

Not actually. No no, we have our, see, for for some products, the products which are solely belonging to the JSW itself. So the app is solely made and developed by the JSW group itself. So this is just to enhance the sales of the the JSW steel and cement and various other segments. So right now we have onboarded other channels as well, other partners as well, like you can see SAIL, AMNS, POSCO, all other partners as well. We have an MOU signed with them. So let's say if we have a one lakh tons of MOU signed with SAIL. So whatever the MOU benefits which are which we are getting, we keep that, rest we like at a very bare minimum price we sell it to the customers as per their requirement. Because in North India, most of the customers they prefer Tata, not JSW. In South India, their preference is JSW. So JSW is having a monopoly in coated products and in South we are having a good hold.

customer

120.8s

Okay.

agent

121.4s

So just to cater the MSMEs pan-India, we are we have developed this application, which is indeed helping us with the sales.

customer

125.8s

And your raw materials are considerably at a lower cost than Tata, I suppose?

agent

129.1s

Uh, yeah, it depends on various other factors as well. If if we are directly in touch with Tata group itself, Tata Steel. And Tata the the distributors of the Tata, they might, it might be that they have stocked. They have in warehouse, they have stocked it and they know at what price we are selling. They tentatively try to sell at a lower price than us. That then in that case it might be that they are getting getting lower prices. There you might get at a lower prices.

customer

140.9s

Hmm.

agent

141.5s

But in general, the prices are very competitive. And secondly, we are more into services, providing providing best services. Like just end-to-end like service providing. We don't have to get...

customer

147.7s

So if I want to, if I want to place an order, like can I pay place it through any of your customer services or is it only through the app itself?

agent

152.7s

Uh, see you can reach me out directly. That is one way. Another way is you can make the requirement through the application itself.

customer

156.8s

Understood.

agent

157.5s

These are the two ways.

customer

158.2s

Why don't you do one thing? You, you I guess you have my number. You can WhatsApp me from your personal number so that I can reach out to you in the near future when I have the requirement and then we can sit down and discuss the materials that I want and the pricing.

agent

206.5s

Done. Done. I'll share it.

customer

208.2s

Yeah.

agent

208.9s

I've shared my visiting card on your WhatsApp. If any future inquiries come up, do let me know.

customer

212.5s

Great. Okay. Yeah. Thank you so much.

agent

214.9s

Alright. Yeah, Rishabh. Thanks.