Call 21112178841651711 2026-09-03 · sudeeps · 3:24
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_Inte_MFG_M1_3_NoEnq_Sep26 | No_requirement | full conversation 42 turns, clean transcript (2% inaudible) | Marathi | 42 | new_registration (campaign_name:medium) |
Audio: clear: There is some minor background noise on the agent's side, but it does not affect transcription.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
1.5/10
no conversation
USP relevance:
matched
2 · Customer quality
the LEAD we handed over
1
/4 flags
segment: trader
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
+0.30
confidence high · +12/−2
from 14 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−3.0 pts
Full discovery (8 Qs)
The agent only asked about business type and payment terms, missing key discovery questions about volume, brands, and current JSW usage.
How Sajal Bhaskar did it on a
10.0/10 call —
[Customer:] ESP सर्विसेस... [Rep:] आप कौन सा ब्रांड में लेते हो शीट्स जनरली?... [Customer:] चार से पांच टन चाहिए मुझे मिनिमम... [Rep:] Payment sir, 100% advance.
−2.0 pts
First opportunity identified
The agent asked for a requirement and the customer provided one, but the agent failed to capture the full specification (quantity, grade) before the call ended.
How Sajal Bhaskar did it on a
10.0/10 call —
I will call you tomorrow afternoon after 12 or 1 o'clock.
−2.0 pts
Closure - one of three outcomes
The call ended abruptly with no next steps agreed upon; no quote, callback, or walkthrough was scheduled.
How Sajal Bhaskar did it on a
10.0/10 call —
[Customer:] मैं आपको कल दोपहर बारह एक बजे के बाद फोन करता हूं। चलेगा? [Agent:] हां चलेगा, चलेगा।
objection
The customer raised 1 objection
you did not answer:
incumbent_supplier
[18s] CUSTOMER: ...what happened is, I get it on credit now.
did well
Warm welcome opener
[6s] AGENT: Uh sir, hello, this is Sujit speaking from JSW One MSME.
Summary
The agent contacted a newly registered lead who immediately raised a need for credit, which their current supplier provides. The agent offered credit after a trial order, but then discovered the customer was a trader requiring TMT bars. Upon learning the customer's segment, the agent correctly stated that traders are ineligible for credit, at which point the call ended without any next steps.
Coaching
Qualify the customer's business segment (e.g., manufacturer, trader) before discussing or offering credit, as our policy and your offer depend heavily on it.
Missed:
NR2 Verify basic profile (4 Qs) NR3 Full discovery (8 Qs) NR4 Platform education NR5 First opportunity identified NR6 Closure - one of three outcomes
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| NR1 Warm welcome opener | 1 | pass | – | 1.0 | [6s] AGENT: Uh sir, hello, this is Sujit speaking from JSW One MSME. The agent opened the call by introducing himself and the company professionally. |
| NR2 Verify basic profile (4 Qs) | 1 | partial | 2 | 0.5 | [2s] AGENT: Is this Mahendra Kumar speaking? From Sujlam Enterprises? The agent confirmed the customer's name, company, and location (Pune), but did not ask about their role in procurement or verify contact details. |
| NR3 Full discovery (8 Qs) | 3 | fail | 3 | 0.0 | [75s] AGENT: And what is your nature of business? Are you a trader? The agent only asked about business type and payment terms, missing key discovery questions about volume, brands, and current JSW usage. |
| NR4 Platform education | 1 | fail | – | 0.0 |
The agent did not explain any of the platform's core value propositions like transparent pricing, test certificates, or stockyard availability. |
| NR5 First opportunity identified | 2 | fail | – | 0.0 | [65s] CUSTOMER: Now I have a requirement for 8 mm, 8 mm, 16 mm. The agent asked for a requirement and the customer provided one, but the agent failed to capture the full specification (quantity, grade) before the call ended. |
| NR6 Closure - one of three outcomes | 2 | fail | – | 0.0 | [103s] AGENT: Okay Mahendra sir. Will do. Thank you. The call ended abruptly with no next steps agreed upon; no quote, callback, or walkthrough was scheduled. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| incumbent_supplier | mishandled | [18s] CUSTOMER: ...what happened is, I get it on credit now. |
[41s] AGENT: Look sir, you can get credit from us as well... place a trial order of ten tonnes on advance. From the second order, I will also get you credit. |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.667 | 61.1s | 30.5s | 112.4s | 12.2s | 314.2 | 0 | 21 | 21 | 16 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
customer
0.7s
Hello.
हॅलो.
agent
1.5s
Hello.
हॅलो.
agent
2.3s
Is this Mahendra Kumar speaking? From Sujlam Enterprises?
महेंद्र कुमार बोलताय का? सुजलम एंटरप्राइजेस मधनं?
customer
4.7s
Yes sir.
हो सर.
agent
5.6s
Uh sir, hello, this is Sujit speaking from JSW One MSME.
अ सर नमस्कार, सुजित बोलतोय JSW One MSME मधनं.
customer
8.7s
Yes yes sir, I recognize it.
हा हा सर, ओळख की.
agent
10.1s
Uh sir, your company was registered on our portal as Sujlam Enterprises for Pune. I had called regarding your steel purchase. Uh, do you have any requirement for steel now?
अ सर ही तुमची कंपनी रजिस्टर्ड झाली होती पोर्टलवर आपल्या सुजलम एंटरप्राइजेस म्हणून पुण्या साठी. तुमचा स्टील परचेस संदर्भात फोन केला होता मी. अ काय स्टील मध्ये आता रिक्वायरमेंट आहे का?
customer
17.9s
Yes, I have sir, but what happened is, I have less finance, so I didn't purchase it. Then what happened is, I get it on credit now.
हा आहे सर पण काय झालं फायनान्स कमी आहे माझ्याकडे त्यामुळे मी ते परचेस केला नाही. मग मला काय झालं क्रेडिटवर मिळते ना आता.
agent
23.3s
Meaning, I didn't understand.
म्हणजे समजलं नाही मला.
customer
24.6s
Now for purchase, you have cash and carry, right?
आता परचेसला तुम्हाला कॅश अँड कॅरी आहे ना?
agent
26.6s
Yes, yes, yes, yes.
हा हा हा हा.
customer
27.7s
Now I already have a credit line, my credit is already developed now, right?
ते आता मला ऑलरेडी माझं क्रेडिटचं आहे, ऑलरेडी क्रेडिट माझं डेव्हलप झालंय ना आता.
agent
31.3s
Okay, so you get credit now, you are saying, right?
अच्छा, तुम्हाला क्रेडिट भेटतं आता बोलताय तुम्ही, बरोबर?
customer
33.6s
Yes.
हा.
agent
35.5s
Okay. And for how many days do you get credit?
अच्छा. आणि किती दिवसाचा क्रेडिट भेटतंय?
customer
37.7s
Credit?
क्रेडिट का?
agent
38.5s
Yes.
हा.
customer
39.0s
I get credit for a month, two months.
क्रेडिट मला असतं महिना, दोन महिने.
agent
40.7s
Look sir, you can get credit from us as well. But as per the company's SOP, for the first order, no matter the tonnage, you won't get credit. I'll tell you one thing, place a trial order of ten tonnes on advance. From the second order, I will also get you credit.
हे बघा सर, क्रेडिट आमच्याकडनं पण भेटू शकतं. पण कसं कंपनीचा एसओपी आहे, पहिली ऑर्डर किती पण टनाची असू द्या, आपल्याला क्रेडिट नाही भेटणार. मी तुम्हाला एक सांगतो, ट्रायल ऑर्डर बेसिसवर दहा टनाची ऑर्डर ऍडव्हान्सवर लावा. दुसऱ्या ऑर्डरपासून तुम्हाला क्रेडिट करून देतो मी पण.
customer
49.2s
Right, okay, okay. How much is yours?
बरोबर, ठीक आहे, ठीक आहे. किती आपलं?
agent
51.0s
Because our, our HR prices, sir, are very competitive in the market. Right? So if you do it, it will be better, sir. It's your benefit in this. You will get one more vendor in steel.
कारण की आपल्या आपल्या ज्या एचआरच्या प्राइजेस आहेत ना सर, त्या खूप कॉम्पिटिटिव्ह आहे मार्केटमध्ये. आहे ना? तर तुम्ही जर करत असाल तर मग बेटर राहील सर. तुमचाच फायदा आहे ह्याच्यामध्ये. तुमचा अजून एक वेंडर होऊन जाईल स्टीलमध्ये.
customer
59.4s
Yes yes yes yes.
हा हा हा हा.
agent
60.8s
Right? So what is the live requirement now?
आहे ना? तर काय काय आहे आता लाइव्ह रिक्वायरमेंट?
customer
62.9s
There is a requirement over there.
तिकडे आहे ना रिक्वायरमेंट.
agent
64.4s
Which one is it?
कोणती आहे?
customer
65.3s
Now I have a requirement for 8 mm, 8 mm, 16 mm.
आता मी आठ एमएमची रिक्वायरमेंट आहे मला, आठ एमएम, सोळा एमएम.
agent
68.2s
8 mm, 16 mm, are you talking about sheet or coil?
आठ एमएम, सोळा एमएम हे तुम्ही काय शीटमध्ये बोलताय की कॉइलमध्ये बोलताय?
customer
71.1s
No, TMT, TMT bar.
नाही, टीएमटी, टीएमटी बार.
agent
72.8s
Do you deal in TMT bars, sir?
टीएमटी बार्समध्ये डील करता का सर तुम्ही?
customer
74.5s
Yes.
हा.
agent
75.3s
And what is your nature of business? Are you a trader?
आणि आपलं काय नेचर ऑफ बिझनेस काय? ट्रेडर आहात तुम्ही?
customer
77.2s
Huh?
आ?
agent
77.8s
Are you a trader, sir?
ट्रेडर आहात का तुम्ही सर?
customer
79.1s
Yes yes, I am a trader, sir.
हो हो, ट्रेडर आहे सर.
agent
80.4s
No sir, traders don't get this, what do you call it, they don't get credit in the company. Okay?
नाही सर, ट्रेडर लोकांना हे नाही भेटत, आपलं काय बोलतात, क्रेडिट नाही भेटत कंपनीमध्ये. ठीक आहे?
customer
84.3s
Then who gets it?
मग कोणाला मिळतं?
agent
85.2s
Won't get it, it can't happen sir.
नाही भेटेल, नाही होऊ शकत सर.
customer
86.5s
No no no, let the credit be, but who gets your credit?
नाही नाही नाही, क्रेडिट जाऊ दे पण, क्रेडिट कोणाला मिळतं तुमचं ते?
agent
88.8s
OEMs get it, the ones who are end users, who do their own construction, they get it. Say, builders etc., or if there is a contractor, he gets it, or if there is a big builder, an architect, he gets it, or if someone has work for a company's factory, who wants to do renovation etc., then in that case when they give an inquiry, we give it directly from the company, sir. Okay?
ओईएम्सला मिळतं, जे एंड एंड युझर असतात ना, जे स्वतः कन्स्ट्रक्शन करतात त्यांना भेटतं. बिल्डर्स वगैरे म्हणा, किंवा कोणता कॉन्ट्रॅक्टर आहे त्याला भेटतं, किंवा कोणता मोठा बिल्डर आहे, आर्किटेक आहे त्याला भेटतं, किंवा कोणाला कंपनीची फॅक्टरीचं काम असेल, ज्याला रिनोवेशन वगैरे करायचं असेल, तर त्या केसमध्ये जेव्हा ते इन्क्वायरी देतात तेव्हा आम्ही डायरेक्ट कंपनीतनं देतो सर. ओके?
customer
101.4s
Okay, okay, okay, okay.
ओके, ओके, ओके, ओके.
agent
103.2s
Okay Mahendra sir. Will do. Thank you.
ठीक आहे महेंद्र सर. चालेल. थँक्यू.
customer
105.0s
[inaudible]