{
  "ucid": "21112178841651711",
  "call_date": "2026-09-03",
  "start_time": "2026-09-03 11:51:57",
  "end_time": "2026-09-03 11:55:21",
  "duration_sec": 204,
  "campaign": "IS_Inte_MFG_M1_3_NoEnq_Sep26",
  "disposition": "No_requirement",
  "agent": "sudeeps",
  "audio_url": "https://s3.ap-south-1.amazonaws.com/3m-pu.ozonetel.com/jswone/DIA9ff803c71e34c2ccb5050c6e6cb510c7.mp3",
  "dial_status": null,
  "customer_status": null,
  "agent_status": null,
  "hangup_by": null,
  "excel_row": 1127,
  "is_test": 0,
  "raw_payload": null,
  "audio_path": "/data/audio/21112178841651711__DIA9ff803c71e34c2ccb5050c6e6cb510c7.mp3",
  "audio_bytes": 546048,
  "audio_status": "ok",
  "audio_error": null,
  "excel_turn_count": 0,
  "ingested_at": "2026-09-11 12:19:54.357907+00",
  "audio_secs": 182.016,
  "source_file": "Sep1-10>40s.xlsx",
  "upload_id": null,
  "audio_permanent": 0,
  "english_text": "[1s] CUSTOMER: Hello.   (हॅलो.)\n[2s] AGENT: Hello.   (हॅलो.)\n[2s] AGENT: Is this Mahendra Kumar speaking? From Sujlam Enterprises?   (महेंद्र कुमार बोलताय का? सुजलम एंटरप्राइजेस मधनं?)\n[5s] CUSTOMER: Yes sir.   (हो सर.)\n[6s] AGENT: Uh sir, hello, this is Sujit speaking from JSW One MSME.   (अ सर नमस्कार, सुजित बोलतोय JSW One MSME मधनं.)\n[9s] CUSTOMER: Yes yes sir, I recognize it.   (हा हा सर, ओळख की.)\n[10s] AGENT: Uh sir, your company was registered on our portal as Sujlam Enterprises for Pune. I had called regarding your steel purchase. Uh, do you have any requirement for steel now?   (अ सर ही तुमची कंपनी रजिस्टर्ड झाली होती पोर्टलवर आपल्या सुजलम एंटरप्राइजेस म्हणून पुण्या साठी. तुमचा स्टील परचेस संदर्भात फोन केला होता मी. अ काय स्टील मध्ये आता रिक्वायरमेंट आहे का?)\n[18s] CUSTOMER: Yes, I have sir, but what happened is, I have less finance, so I didn't purchase it. Then what happened is, I get it on credit now.   (हा आहे सर पण काय झालं फायनान्स कमी आहे माझ्याकडे त्यामुळे मी ते परचेस केला नाही. मग मला काय झालं क्रेडिटवर मिळते ना आता.)\n[23s] AGENT: Meaning, I didn't understand.   (म्हणजे समजलं नाही मला.)\n[25s] CUSTOMER: Now for purchase, you have cash and carry, right?   (आता परचेसला तुम्हाला कॅश अँड कॅरी आहे ना?)\n[27s] AGENT: Yes, yes, yes, yes.   (हा हा हा हा.)\n[28s] CUSTOMER: Now I already have a credit line, my credit is already developed now, right?   (ते आता मला ऑलरेडी माझं क्रेडिटचं आहे, ऑलरेडी क्रेडिट माझं डेव्हलप झालंय ना आता.)\n[31s] AGENT: Okay, so you get credit now, you are saying, right?   (अच्छा, तुम्हाला क्रेडिट भेटतं आता बोलताय तुम्ही, बरोबर?)\n[34s] CUSTOMER: Yes.   (हा.)\n[36s] AGENT: Okay. And for how many days do you get credit?   (अच्छा. आणि किती दिवसाचा क्रेडिट भेटतंय?)\n[38s] CUSTOMER: Credit?   (क्रेडिट का?)\n[38s] AGENT: Yes.   (हा.)\n[39s] CUSTOMER: I get credit for a month, two months.   (क्रेडिट मला असतं महिना, दोन महिने.)\n[41s] AGENT: Look sir, you can get credit from us as well. But as per the company's SOP, for the first order, no matter the tonnage, you won't get credit. I'll tell you one thing, place a trial order of ten tonnes on advance. From the second order, I will also get you credit.   (हे बघा सर, क्रेडिट आमच्याकडनं पण भेटू शकतं. पण कसं कंपनीचा एसओपी आहे, पहिली ऑर्डर किती पण टनाची असू द्या, आपल्याला क्रेडिट नाही भेटणार. मी तुम्हाला एक सांगतो, ट्रायल ऑर्डर बेसिसवर दहा टनाची ऑर्डर ऍडव्हान्सवर लावा. दुसऱ्या ऑर्डरपासून तुम्हाला क्रेडिट करून देतो मी पण.)\n[49s] CUSTOMER: Right, okay, okay. How much is yours?   (बरोबर, ठीक आहे, ठीक आहे. किती आपलं?)\n[51s] AGENT: Because our, our HR prices, sir, are very competitive in the market. Right? So if you do it, it will be better, sir. It's your benefit in this. You will get one more vendor in steel.   (कारण की आपल्या आपल्या ज्या एचआरच्या प्राइजेस आहेत ना सर, त्या खूप कॉम्पिटिटिव्ह आहे मार्केटमध्ये. आहे ना? तर तुम्ही जर करत असाल तर मग बेटर राहील सर. तुमचाच फायदा आहे ह्याच्यामध्ये. तुमचा अजून एक वेंडर होऊन जाईल स्टीलमध्ये.)\n[59s] CUSTOMER: Yes yes yes yes.   (हा हा हा हा.)\n[61s] AGENT: Right? So what is the live requirement now?   (आहे ना? तर काय काय आहे आता लाइव्ह रिक्वायरमेंट?)\n[63s] CUSTOMER: There is a requirement over there.   (तिकडे आहे ना रिक्वायरमेंट.)\n[64s] AGENT: Which one is it?   (कोणती आहे?)\n[65s] CUSTOMER: Now I have a requirement for 8 mm, 8 mm, 16 mm.   (आता मी आठ एमएमची रिक्वायरमेंट आहे मला, आठ एमएम, सोळा एमएम.)\n[68s] AGENT: 8 mm, 16 mm, are you talking about sheet or coil?   (आठ एमएम, सोळा एमएम हे तुम्ही काय शीटमध्ये बोलताय की कॉइलमध्ये बोलताय?)\n[71s] CUSTOMER: No, TMT, TMT bar.   (नाही, टीएमटी, टीएमटी बार.)\n[73s] AGENT: Do you deal in TMT bars, sir?   (टीएमटी बार्समध्ये डील करता का सर तुम्ही?)\n[74s] CUSTOMER: Yes.   (हा.)\n[75s] AGENT: And what is your nature of business? Are you a trader?   (आणि आपलं काय नेचर ऑफ बिझनेस काय? ट्रेडर आहात तुम्ही?)\n[77s] CUSTOMER: Huh?   (आ?)\n[78s] AGENT: Are you a trader, sir?   (ट्रेडर आहात का तुम्ही सर?)\n[79s] CUSTOMER: Yes yes, I am a trader, sir.   (हो हो, ट्रेडर आहे सर.)\n[80s] AGENT: No sir, traders don't get this, what do you call it, they don't get credit in the company. Okay?   (नाही सर, ट्रेडर लोकांना हे नाही भेटत, आपलं काय बोलतात, क्रेडिट नाही भेटत कंपनीमध्ये. ठीक आहे?)\n[84s] CUSTOMER: Then who gets it?   (मग कोणाला मिळतं?)\n[85s] AGENT: Won't get it, it can't happen sir.   (नाही भेटेल, नाही होऊ शकत सर.)\n[86s] CUSTOMER: No no no, let the credit be, but who gets your credit?   (नाही नाही नाही, क्रेडिट जाऊ दे पण, क्रेडिट कोणाला मिळतं तुमचं ते?)\n[89s] AGENT: OEMs get it, the ones who are end users, who do their own construction, they get it. Say, builders etc., or if there is a contractor, he gets it, or if there is a big builder, an architect, he gets it, or if someone has work for a company's factory, who wants to do renovation etc., then in that case when they give an inquiry, we give it directly from the company, sir. Okay?   (ओईएम्सला मिळतं, जे एंड एंड युझर असतात ना, जे स्वतः कन्स्ट्रक्शन करतात त्यांना भेटतं. बिल्डर्स वगैरे म्हणा, किंवा कोणता कॉन्ट्रॅक्टर आहे त्याला भेटतं, किंवा कोणता मोठा बिल्डर आहे, आर्किटेक आहे त्याला भेटतं, किंवा कोणाला कंपनीची फॅक्टरीचं काम असेल, ज्याला रिनोवेशन वगैरे करायचं असेल, तर त्या केसमध्ये जेव्हा ते इन्क्वायरी देतात तेव्हा आम्ही डायरेक्ट कंपनीतनं देतो सर. ओके?)\n[101s] CUSTOMER: Okay, okay, okay, okay.   (ओके, ओके, ओके, ओके.)\n[103s] AGENT: Okay Mahendra sir. Will do. Thank you.   (ठीक आहे महेंद्र सर. चालेल. थँक्यू.)\n[105s] CUSTOMER: [inaudible]",
  "language": "Marathi",
  "languages": "[\"Marathi\", \"English\"]",
  "turn_count": 42,
  "connected": 1,
  "audio_notes": "clear: There is some minor background noise on the agent's side, but it does not affect transcription.",
  "transcript_status": "ok",
  "transcript_error": null,
  "band": "green",
  "band_reason": "42 turns, clean transcript (2% inaudible)",
  "band_language": "Marathi",
  "label_contradiction": 0,
  "status": "ok",
  "model": "gemini-2.5-pro",
  "rubric_version": "1.0.0",
  "exclusion_reason": null,
  "pitch_type_detected": "new_registration",
  "pitch_type_source": "campaign_name:medium",
  "pitch_type_conflict": 0,
  "pitch_adherence_score": 1.5,
  "pitch_score_band": "red",
  "pitch_missed_steps": "[\"NR2 Verify basic profile (4 Qs)\", \"NR3 Full discovery (8 Qs)\", \"NR4 Platform education\", \"NR5 First opportunity identified\", \"NR6 Closure - one of three outcomes\"]",
  "pitch_coaching_note": "Qualify the customer's business segment (e.g., manufacturer, trader) before discussing or offering credit, as our policy and your offer depend heavily on it.",
  "usp_relevance": "matched",
  "rubric_inferred": 0,
  "segment_detected": "trader",
  "mfg_flag": 1,
  "geo_flag": 0,
  "geo_reason": null,
  "moq_flag": 0,
  "moq_qty_detected": null,
  "moq_severity": null,
  "material_flag": 0,
  "material_detected": null,
  "catalogue_status": "unknown",
  "quality_flags_total": 1,
  "supply_flag": "none",
  "supply_details": "",
  "customer_req_date": null,
  "agent_committed_date": null,
  "call_summary": "The agent contacted a newly registered lead who immediately raised a need for credit, which their current supplier provides. The agent offered credit after a trial order, but then discovered the customer was a trader requiring TMT bars. Upon learning the customer's segment, the agent correctly stated that traders are ineligible for credit, at which point the call ended without any next steps.",
  "raw_json": "{\"pitch_steps\": [{\"step_id\": \"NR1\", \"result\": \"pass\", \"questions_hit\": null, \"evidence\": \"[6s] AGENT: Uh sir, hello, this is Sujit speaking from JSW One MSME.\", \"comment\": \"The agent opened the call by introducing himself and the company professionally.\"}, {\"step_id\": \"NR2\", \"result\": \"partial\", \"questions_hit\": 2, \"evidence\": \"[2s] AGENT: Is this Mahendra Kumar speaking? From Sujlam Enterprises?\", \"comment\": \"The agent confirmed the customer's name, company, and location (Pune), but did not ask about their role in procurement or verify contact details.\"}, {\"step_id\": \"NR3\", \"result\": \"fail\", \"questions_hit\": 3, \"evidence\": \"[75s] AGENT: And what is your nature of business? Are you a trader?\", \"comment\": \"The agent only asked about business type and payment terms, missing key discovery questions about volume, brands, and current JSW usage.\"}, {\"step_id\": \"NR4\", \"result\": \"fail\", \"questions_hit\": null, \"evidence\": \"\", \"comment\": \"The agent did not explain any of the platform's core value propositions like transparent pricing, test certificates, or stockyard availability.\"}, {\"step_id\": \"NR5\", \"result\": \"fail\", \"questions_hit\": null, \"evidence\": \"[65s] CUSTOMER: Now I have a requirement for 8 mm, 8 mm, 16 mm.\", \"comment\": \"The agent asked for a requirement and the customer provided one, but the agent failed to capture the full specification (quantity, grade) before the call ended.\"}, {\"step_id\": \"NR6\", \"result\": \"fail\", \"questions_hit\": null, \"evidence\": \"[103s] AGENT: Okay Mahendra sir. Will do. Thank you.\", \"comment\": \"The call ended abruptly with no next steps agreed upon; no quote, callback, or walkthrough was scheduled.\"}], \"usp_relevance\": \"matched\", \"pitch_coaching_note\": \"Qualify the customer's business segment (e.g., manufacturer, trader) before discussing or offering credit, as our policy and your offer depend heavily on it.\", \"segment_detected\": \"trader\", \"mfg_flag\": true, \"geo_flag\": false, \"geo_reason\": null, \"moq_flag\": false, \"moq_qty_detected\": null, \"moq_severity\": null, \"material_flag\": false, \"material_detected\": null, \"catalogue_status\": \"unknown\", \"supply_flag\": \"none\", \"supply_details\": \"\", \"customer_req_date\": null, \"agent_committed_date\": null, \"objections\": [{\"obj_type\": \"incumbent_supplier\", \"state\": \"mishandled\", \"evidence\": \"[18s] CUSTOMER: ...what happened is, I get it on credit now.\", \"response\": \"[41s] AGENT: Look sir, you can get credit from us as well... place a trial order of ten tonnes on advance. From the second order, I will also get you credit.\"}], \"call_summary\": \"The agent contacted a newly registered lead who immediately raised a need for credit, which their current supplier provides. The agent offered credit after a trial order, but then discovered the customer was a trader requiring TMT bars. Upon learning the customer's segment, the agent correctly stated that traders are ineligible for credit, at which point the call ended without any next steps.\"}",
  "error": null,
  "latency_ms": 48252,
  "input_tokens": 4400,
  "output_tokens": 941,
  "created_at": "2026-09-25 11:43:36",
  "sentiment": "positive",
  "sentiment_score": 0.297,
  "sentiment_confidence": "high",
  "pos": 12,
  "neg": 2,
  "lex_hits": 14,
  "objection_phrases": "[]",
  "sentiment_method": "0.6*lexical + 0.4*prior",
  "talk_ratio": 0.667,
  "agent_talk_sec": 61.1,
  "customer_talk_sec": 30.5,
  "dead_air_sec": 112.4,
  "longest_monologue_sec": 12.2,
  "agent_wpm": 314.2,
  "interruptions": 0,
  "agent_turns": 21,
  "customer_turns": 21,
  "discovery_qs": 16,
  "words_agent": 320,
  "words_customer": 132,
  "monologue_heavy": 0,
  "turns": [
    {
      "ucid": "21112178841651711",
      "idx": 0,
      "speaker": "customer",
      "start_s": 0.67,
      "end_s": 1.03,
      "text_en": "Hello.",
      "text_native": "हॅलो."
    },
    {
      "ucid": "21112178841651711",
      "idx": 1,
      "speaker": "agent",
      "start_s": 1.5,
      "end_s": 1.88,
      "text_en": "Hello.",
      "text_native": "हॅलो."
    },
    {
      "ucid": "21112178841651711",
      "idx": 2,
      "speaker": "agent",
      "start_s": 2.3,
      "end_s": 4.38,
      "text_en": "Is this Mahendra Kumar speaking? From Sujlam Enterprises?",
      "text_native": "महेंद्र कुमार बोलताय का? सुजलम एंटरप्राइजेस मधनं?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 3,
      "speaker": "customer",
      "start_s": 4.68,
      "end_s": 5.1,
      "text_en": "Yes sir.",
      "text_native": "हो सर."
    },
    {
      "ucid": "21112178841651711",
      "idx": 4,
      "speaker": "agent",
      "start_s": 5.58,
      "end_s": 8.2,
      "text_en": "Uh sir, hello, this is Sujit speaking from JSW One MSME.",
      "text_native": "अ सर नमस्कार, सुजित बोलतोय JSW One MSME मधनं."
    },
    {
      "ucid": "21112178841651711",
      "idx": 5,
      "speaker": "customer",
      "start_s": 8.68,
      "end_s": 9.7,
      "text_en": "Yes yes sir, I recognize it.",
      "text_native": "हा हा सर, ओळख की."
    },
    {
      "ucid": "21112178841651711",
      "idx": 6,
      "speaker": "agent",
      "start_s": 10.08,
      "end_s": 17.5,
      "text_en": "Uh sir, your company was registered on our portal as Sujlam Enterprises for Pune. I had called regarding your steel purchase. Uh, do you have any requirement for steel now?",
      "text_native": "अ सर ही तुमची कंपनी रजिस्टर्ड झाली होती पोर्टलवर आपल्या सुजलम एंटरप्राइजेस म्हणून पुण्या साठी. तुमचा स्टील परचेस संदर्भात फोन केला होता मी. अ काय स्टील मध्ये आता रिक्वायरमेंट आहे का?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 7,
      "speaker": "customer",
      "start_s": 17.9,
      "end_s": 22.9,
      "text_en": "Yes, I have sir, but what happened is, I have less finance, so I didn't purchase it. Then what happened is, I get it on credit now.",
      "text_native": "हा आहे सर पण काय झालं फायनान्स कमी आहे माझ्याकडे त्यामुळे मी ते परचेस केला नाही. मग मला काय झालं क्रेडिटवर मिळते ना आता."
    },
    {
      "ucid": "21112178841651711",
      "idx": 8,
      "speaker": "agent",
      "start_s": 23.28,
      "end_s": 24.2,
      "text_en": "Meaning, I didn't understand.",
      "text_native": "म्हणजे समजलं नाही मला."
    },
    {
      "ucid": "21112178841651711",
      "idx": 9,
      "speaker": "customer",
      "start_s": 24.58,
      "end_s": 26.3,
      "text_en": "Now for purchase, you have cash and carry, right?",
      "text_native": "आता परचेसला तुम्हाला कॅश अँड कॅरी आहे ना?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 10,
      "speaker": "agent",
      "start_s": 26.58,
      "end_s": 27.5,
      "text_en": "Yes, yes, yes, yes.",
      "text_native": "हा हा हा हा."
    },
    {
      "ucid": "21112178841651711",
      "idx": 11,
      "speaker": "customer",
      "start_s": 27.7,
      "end_s": 31.0,
      "text_en": "Now I already have a credit line, my credit is already developed now, right?",
      "text_native": "ते आता मला ऑलरेडी माझं क्रेडिटचं आहे, ऑलरेडी क्रेडिट माझं डेव्हलप झालंय ना आता."
    },
    {
      "ucid": "21112178841651711",
      "idx": 12,
      "speaker": "agent",
      "start_s": 31.3,
      "end_s": 33.3,
      "text_en": "Okay, so you get credit now, you are saying, right?",
      "text_native": "अच्छा, तुम्हाला क्रेडिट भेटतं आता बोलताय तुम्ही, बरोबर?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 13,
      "speaker": "customer",
      "start_s": 33.6,
      "end_s": 34.8,
      "text_en": "Yes.",
      "text_native": "हा."
    },
    {
      "ucid": "21112178841651711",
      "idx": 14,
      "speaker": "agent",
      "start_s": 35.5,
      "end_s": 37.2,
      "text_en": "Okay. And for how many days do you get credit?",
      "text_native": "अच्छा. आणि किती दिवसाचा क्रेडिट भेटतंय?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 15,
      "speaker": "customer",
      "start_s": 37.7,
      "end_s": 38.2,
      "text_en": "Credit?",
      "text_native": "क्रेडिट का?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 16,
      "speaker": "agent",
      "start_s": 38.5,
      "end_s": 38.7,
      "text_en": "Yes.",
      "text_native": "हा."
    },
    {
      "ucid": "21112178841651711",
      "idx": 17,
      "speaker": "customer",
      "start_s": 39.0,
      "end_s": 40.5,
      "text_en": "I get credit for a month, two months.",
      "text_native": "क्रेडिट मला असतं महिना, दोन महिने."
    },
    {
      "ucid": "21112178841651711",
      "idx": 18,
      "speaker": "agent",
      "start_s": 40.7,
      "end_s": 48.5,
      "text_en": "Look sir, you can get credit from us as well. But as per the company's SOP, for the first order, no matter the tonnage, you won't get credit. I'll tell you one thing, place a trial order of ten tonnes on advance. From the second order, I will also get you credit.",
      "text_native": "हे बघा सर, क्रेडिट आमच्याकडनं पण भेटू शकतं. पण कसं कंपनीचा एसओपी आहे, पहिली ऑर्डर किती पण टनाची असू द्या, आपल्याला क्रेडिट नाही भेटणार. मी तुम्हाला एक सांगतो, ट्रायल ऑर्डर बेसिसवर दहा टनाची ऑर्डर ऍडव्हान्सवर लावा. दुसऱ्या ऑर्डरपासून तुम्हाला क्रेडिट करून देतो मी पण."
    },
    {
      "ucid": "21112178841651711",
      "idx": 19,
      "speaker": "customer",
      "start_s": 49.2,
      "end_s": 50.9,
      "text_en": "Right, okay, okay. How much is yours?",
      "text_native": "बरोबर, ठीक आहे, ठीक आहे. किती आपलं?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 20,
      "speaker": "agent",
      "start_s": 51.0,
      "end_s": 58.8,
      "text_en": "Because our, our HR prices, sir, are very competitive in the market. Right? So if you do it, it will be better, sir. It's your benefit in this. You will get one more vendor in steel.",
      "text_native": "कारण की आपल्या आपल्या ज्या एचआरच्या प्राइजेस आहेत ना सर, त्या खूप कॉम्पिटिटिव्ह आहे मार्केटमध्ये. आहे ना? तर तुम्ही जर करत असाल तर मग बेटर राहील सर. तुमचाच फायदा आहे ह्याच्यामध्ये. तुमचा अजून एक वेंडर होऊन जाईल स्टीलमध्ये."
    },
    {
      "ucid": "21112178841651711",
      "idx": 21,
      "speaker": "customer",
      "start_s": 59.4,
      "end_s": 60.1,
      "text_en": "Yes yes yes yes.",
      "text_native": "हा हा हा हा."
    },
    {
      "ucid": "21112178841651711",
      "idx": 22,
      "speaker": "agent",
      "start_s": 60.8,
      "end_s": 62.5,
      "text_en": "Right? So what is the live requirement now?",
      "text_native": "आहे ना? तर काय काय आहे आता लाइव्ह रिक्वायरमेंट?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 23,
      "speaker": "customer",
      "start_s": 62.9,
      "end_s": 64.0,
      "text_en": "There is a requirement over there.",
      "text_native": "तिकडे आहे ना रिक्वायरमेंट."
    },
    {
      "ucid": "21112178841651711",
      "idx": 24,
      "speaker": "agent",
      "start_s": 64.4,
      "end_s": 64.9,
      "text_en": "Which one is it?",
      "text_native": "कोणती आहे?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 25,
      "speaker": "customer",
      "start_s": 65.3,
      "end_s": 67.8,
      "text_en": "Now I have a requirement for 8 mm, 8 mm, 16 mm.",
      "text_native": "आता मी आठ एमएमची रिक्वायरमेंट आहे मला, आठ एमएम, सोळा एमएम."
    },
    {
      "ucid": "21112178841651711",
      "idx": 26,
      "speaker": "agent",
      "start_s": 68.2,
      "end_s": 70.8,
      "text_en": "8 mm, 16 mm, are you talking about sheet or coil?",
      "text_native": "आठ एमएम, सोळा एमएम हे तुम्ही काय शीटमध्ये बोलताय की कॉइलमध्ये बोलताय?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 27,
      "speaker": "customer",
      "start_s": 71.1,
      "end_s": 72.5,
      "text_en": "No, TMT, TMT bar.",
      "text_native": "नाही, टीएमटी, टीएमटी बार."
    },
    {
      "ucid": "21112178841651711",
      "idx": 28,
      "speaker": "agent",
      "start_s": 72.8,
      "end_s": 74.2,
      "text_en": "Do you deal in TMT bars, sir?",
      "text_native": "टीएमटी बार्समध्ये डील करता का सर तुम्ही?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 29,
      "speaker": "customer",
      "start_s": 74.5,
      "end_s": 75.0,
      "text_en": "Yes.",
      "text_native": "हा."
    },
    {
      "ucid": "21112178841651711",
      "idx": 30,
      "speaker": "agent",
      "start_s": 75.3,
      "end_s": 76.9,
      "text_en": "And what is your nature of business? Are you a trader?",
      "text_native": "आणि आपलं काय नेचर ऑफ बिझनेस काय? ट्रेडर आहात तुम्ही?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 31,
      "speaker": "customer",
      "start_s": 77.2,
      "end_s": 77.5,
      "text_en": "Huh?",
      "text_native": "आ?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 32,
      "speaker": "agent",
      "start_s": 77.8,
      "end_s": 78.8,
      "text_en": "Are you a trader, sir?",
      "text_native": "ट्रेडर आहात का तुम्ही सर?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 33,
      "speaker": "customer",
      "start_s": 79.1,
      "end_s": 80.1,
      "text_en": "Yes yes, I am a trader, sir.",
      "text_native": "हो हो, ट्रेडर आहे सर."
    },
    {
      "ucid": "21112178841651711",
      "idx": 34,
      "speaker": "agent",
      "start_s": 80.4,
      "end_s": 84.0,
      "text_en": "No sir, traders don't get this, what do you call it, they don't get credit in the company. Okay?",
      "text_native": "नाही सर, ट्रेडर लोकांना हे नाही भेटत, आपलं काय बोलतात, क्रेडिट नाही भेटत कंपनीमध्ये. ठीक आहे?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 35,
      "speaker": "customer",
      "start_s": 84.3,
      "end_s": 84.9,
      "text_en": "Then who gets it?",
      "text_native": "मग कोणाला मिळतं?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 36,
      "speaker": "agent",
      "start_s": 85.2,
      "end_s": 86.2,
      "text_en": "Won't get it, it can't happen sir.",
      "text_native": "नाही भेटेल, नाही होऊ शकत सर."
    },
    {
      "ucid": "21112178841651711",
      "idx": 37,
      "speaker": "customer",
      "start_s": 86.5,
      "end_s": 88.6,
      "text_en": "No no no, let the credit be, but who gets your credit?",
      "text_native": "नाही नाही नाही, क्रेडिट जाऊ दे पण, क्रेडिट कोणाला मिळतं तुमचं ते?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 38,
      "speaker": "agent",
      "start_s": 88.8,
      "end_s": 101.0,
      "text_en": "OEMs get it, the ones who are end users, who do their own construction, they get it. Say, builders etc., or if there is a contractor, he gets it, or if there is a big builder, an architect, he gets it, or if someone has work for a company's factory, who wants to do renovation etc., then in that case when they give an inquiry, we give it directly from the company, sir. Okay?",
      "text_native": "ओईएम्सला मिळतं, जे एंड एंड युझर असतात ना, जे स्वतः कन्स्ट्रक्शन करतात त्यांना भेटतं. बिल्डर्स वगैरे म्हणा, किंवा कोणता कॉन्ट्रॅक्टर आहे त्याला भेटतं, किंवा कोणता मोठा बिल्डर आहे, आर्किटेक आहे त्याला भेटतं, किंवा कोणाला कंपनीची फॅक्टरीचं काम असेल, ज्याला रिनोवेशन वगैरे करायचं असेल, तर त्या केसमध्ये जेव्हा ते इन्क्वायरी देतात तेव्हा आम्ही डायरेक्ट कंपनीतनं देतो सर. ओके?"
    },
    {
      "ucid": "21112178841651711",
      "idx": 39,
      "speaker": "customer",
      "start_s": 101.4,
      "end_s": 102.8,
      "text_en": "Okay, okay, okay, okay.",
      "text_native": "ओके, ओके, ओके, ओके."
    },
    {
      "ucid": "21112178841651711",
      "idx": 40,
      "speaker": "agent",
      "start_s": 103.2,
      "end_s": 104.9,
      "text_en": "Okay Mahendra sir. Will do. Thank you.",
      "text_native": "ठीक आहे महेंद्र सर. चालेल. थँक्यू."
    },
    {
      "ucid": "21112178841651711",
      "idx": 41,
      "speaker": "customer",
      "start_s": 105.0,
      "end_s": 107.2,
      "text_en": "[inaudible]",
      "text_native": "[inaudible]"
    }
  ],
  "steps": [
    {
      "ucid": "21112178841651711",
      "step_id": "NR1",
      "step_name": "Warm welcome opener",
      "weight": 1.0,
      "result": "pass",
      "earned": 1.0,
      "questions_hit": null,
      "evidence": "[6s] AGENT: Uh sir, hello, this is Sujit speaking from JSW One MSME.",
      "comment": "The agent opened the call by introducing himself and the company professionally."
    },
    {
      "ucid": "21112178841651711",
      "step_id": "NR2",
      "step_name": "Verify basic profile (4 Qs)",
      "weight": 1.0,
      "result": "partial",
      "earned": 0.5,
      "questions_hit": 2,
      "evidence": "[2s] AGENT: Is this Mahendra Kumar speaking? From Sujlam Enterprises?",
      "comment": "The agent confirmed the customer's name, company, and location (Pune), but did not ask about their role in procurement or verify contact details."
    },
    {
      "ucid": "21112178841651711",
      "step_id": "NR3",
      "step_name": "Full discovery (8 Qs)",
      "weight": 3.0,
      "result": "fail",
      "earned": 0.0,
      "questions_hit": 3,
      "evidence": "[75s] AGENT: And what is your nature of business? Are you a trader?",
      "comment": "The agent only asked about business type and payment terms, missing key discovery questions about volume, brands, and current JSW usage."
    },
    {
      "ucid": "21112178841651711",
      "step_id": "NR4",
      "step_name": "Platform education",
      "weight": 1.0,
      "result": "fail",
      "earned": 0.0,
      "questions_hit": null,
      "evidence": "",
      "comment": "The agent did not explain any of the platform's core value propositions like transparent pricing, test certificates, or stockyard availability."
    },
    {
      "ucid": "21112178841651711",
      "step_id": "NR5",
      "step_name": "First opportunity identified",
      "weight": 2.0,
      "result": "fail",
      "earned": 0.0,
      "questions_hit": null,
      "evidence": "[65s] CUSTOMER: Now I have a requirement for 8 mm, 8 mm, 16 mm.",
      "comment": "The agent asked for a requirement and the customer provided one, but the agent failed to capture the full specification (quantity, grade) before the call ended."
    },
    {
      "ucid": "21112178841651711",
      "step_id": "NR6",
      "step_name": "Closure - one of three outcomes",
      "weight": 2.0,
      "result": "fail",
      "earned": 0.0,
      "questions_hit": null,
      "evidence": "[103s] AGENT: Okay Mahendra sir. Will do. Thank you.",
      "comment": "The call ended abruptly with no next steps agreed upon; no quote, callback, or walkthrough was scheduled."
    }
  ],
  "objections": [
    {
      "ucid": "21112178841651711",
      "obj_type": "incumbent_supplier",
      "state": "mishandled",
      "evidence": "[18s] CUSTOMER: ...what happened is, I get it on credit now.",
      "response": "[41s] AGENT: Look sir, you can get credit from us as well... place a trial order of ten tonnes on advance. From the second order, I will also get you credit."
    }
  ],
  "missed_steps": [
    "NR2 Verify basic profile (4 Qs)",
    "NR3 Full discovery (8 Qs)",
    "NR4 Platform education",
    "NR5 First opportunity identified",
    "NR6 Closure - one of three outcomes"
  ],
  "objection_phrases_list": []
}