21112178832520231 · Call

Call 21112178832520231 2026-09-02 · Ronak Mehta · 6:38

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
MSME_IS_PANIndia_NewReg_260526	Interested	full conversation 81 turns, clean transcript (0% inaudible)	Hindi	81	new_registration (campaign_name:high)

Audio: clear: The call begins with a pre-recorded message in Gujarati before the live conversation in Hindi/English starts.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

4.0/10

no conversation

USP relevance: matched

2 · Customer quality

the LEAD we handed over

0 /4 flags

clean lead

3 · Supply

none

Customer needs a non-standard width (800/910mm) which the agent needs to check for availability with the backend team. Standard is 1250/1500mm.

4 · Sentiment

the CUSTOMER

+0.53

confidence high · +22/−8 from 40 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts First opportunity identified The customer gave a vague timeline of 'in a month' and the agent did not press for a specific callback date, leaving the next step undefined.

How Sajal Bhaskar did it on a 10.0/10 call —

I will call you tomorrow afternoon after 12 or 1 o'clock.

−2.0 pts Closure - one of three outcomes The call ended without a quote, a scheduled walkthrough, or a specific, confirmed callback date being set by the agent.

How Sajal Bhaskar did it on a 10.0/10 call —

[Customer:] मैं आपको कल दोपहर बारह एक बजे के बाद फोन करता हूं। चलेगा? [Agent:] हां चलेगा, चलेगा।

−1.5 pts Full discovery (8 Qs) Agent covered business application (roofing sheets) and monthly tonnage, but missed key questions on payment terms, JSW share of wallet, and reasons for not buying direct previously.

How Sajal Bhaskar did it on a 10.0/10 call —

[Customer:] ESP सर्विसेस... [Rep:] आप कौन सा ब्रांड में लेते हो शीट्स जनरली?... [Customer:] चार से पांच टन चाहिए मुझे मिनिमम... [Rep:] Payment sir, 100% advance.

did well

Warm welcome opener

[6s] AGENT: Yes, this is Rohan calling from JSW One. Good morning, sir. Are you planning anything for HR material, CR material?

Platform education

[48s] AGENT: No, we are from JSW directly. You will get it directly, you will get it from JSW.

Summary

The customer, who recently started a roofing sheet business, was exploring direct purchase of CR coils. He was unsure of the exact coil width needed. The agent handled an objection about an existing sole distributor by positioning JSW One as a valuable secondary supplier. However, the call ended weakly, with the agent accepting a vague 'call in a month' from the customer instead of setting a firm follow-up date.

Coaching

When the customer says 'call me in a month,' you must lock in a specific date like 'Great, I'll call you on June 26th to follow up.' A vague timeline is not an actionable next step.

Missed: NR2 Verify basic profile (4 Qs) NR3 Full discovery (8 Qs) NR5 First opportunity identified NR6 Closure - one of three outcomes

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Earned	Evidence from the transcript
NR1 Warm welcome opener	1	pass	–	1.0	[6s] AGENT: Yes, this is Rohan calling from JSW One. Good morning, sir. Are you planning anything for HR material, CR material? The agent introduced himself and the company before getting to the purpose of the call; it was direct but not a hard-sell opener.
NR2 Verify basic profile (4 Qs)	1	partial	3	0.5	[107s] AGENT: Yours, yours is this one, right, Pragati Enterprises, right? ... [124s] AGENT: Where is your location? Nalbari. Agent confirmed company name and procurement city, and the conversation confirmed the contact's involvement, but failed to ask for the best contact number/email.
NR3 Full discovery (8 Qs)	3	partial	4	1.5	[52s] AGENT: What is your, what, what is your requirement in tons? ... [69s] CUSTOMER: In one truck, approximately 30 tons, 35 tons. Agent covered business application (roofing sheets) and monthly tonnage, but missed key questions on payment terms, JSW share of wallet, and reasons for not buying direct previously.
NR4 Platform education	1	pass	–	1.0	[48s] AGENT: No, we are from JSW directly. You will get it directly, you will get it from JSW. The agent clearly explained the direct-from-JSW supply model in response to the customer's question about distributors, which was the key point of confusion.
NR5 First opportunity identified	2	fail	–	0.0	[203s] CUSTOMER: Not right now, sir, give me a month, I will tell you in a month. The customer gave a vague timeline of 'in a month' and the agent did not press for a specific callback date, leaving the next step undefined.
NR6 Closure - one of three outcomes	2	fail	–	0.0	[205s] AGENT: Oh, okay sir. Okay sir. The call ended without a quote, a scheduled walkthrough, or a specific, confirmed callback date being set by the agent.

Objections supplementary — never inside the /10

Type	State	Customer said	Rep replied
incumbent_supplier	handled	[142s] CUSTOMER: here there is already a very big distributor, a party called Surender Steel. He is the North East distributor for JSW.	[153s] AGENT: ...your decision रहता है कि direct हमसे जुड़ना चाहते हैं because आपके पास एक extra upper hand vendor भी रहेगा। Okay? आपको कभी माल की जरूरत पड़ेगी extra, कभी उनके पास नहीं रहा तो आपके हमारे पास एक relation रहेगा तो you can get the product ना?

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.431	85.3s	112.5s	200.2s	8.6s	341.1	0	42	39	26

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

agent

0.0s

Hello, I am calling from the JSW One platform

નમસ્તે, હું JSW One પ્લેટફોર્મ પરથી બોલું છું

customer

4.2s

Hello?

agent

5.0s

Hello?

agent

5.7s

Yes.

हां।

agent

6.0s

Yes, this is Rohan calling from JSW One. Good morning, sir. Are you planning anything for HR material, CR material?

जी, रोहन से बात कर रहा हूं JSW One से। Good morning, sir. कुछ भी प्लान कर रहे है क्या HR material, CR material में कुछ?

customer

10.9s

No, I wasn't planning. I was looking, I mean, someone told me that in JSW material, you get rates for CR, what is available. So for me, we work with this, we work with sheets, roofing sheets. So I was looking at coil.

नहीं, प्लान नहीं कर रहा था। मैं देख रहा था, मतलब मेरे को किसी ने कहा था कि JSW material में आपका CR का rates वगेरा आता है, क्या मिलता है। तो मेरे को, हम इसका काम करते हैं, sheets का काम करते हैं, roofing sheets का। तो हम देख रहा था coil में

agent

18.2s

So do you do a PPGL kind of thing or do normal CR sheets also work for you?

तो PPGL kind of करते हैं या normal CR sheets भी चल जाती है आपको?

customer

21.1s

It comes in your corrugated sheets, right? So probably CR is used in that.

आपका corrugated sheets में आता है ना, तो उसमें शायद CR ही use होता है।

agent

23.6s

Yes, yes. Okay. In that, GI, GP, GTL also come, the PPGL type also comes, the colored one also comes. So do you want the colored one or without, how do you want it? Some

हां हां। Okay। उसमें GI, GP, GTL भी आती है, PPGL वाली भी आती है, color वाली भी आती है। तो आपको color वाला चाहिए या without, कैसा चाहिए आपको? कुछ

customer

28.8s

Without color.

agent

29.7s

So which one in CR material for you, right?

तो कौनसा CR material में ना आपको?

customer

31.0s

Hmm hmm.

हम्म हम्म।

agent

31.6s

Which CR? One, two? Which one do you want? Any specific grade?

CR कौनसा? One, two? कौनसा चाहिए आपको? कोई grade specific?

customer

34.1s

No, actually I will have to find out how it is procured. We haven't bought CR coil directly. We have been buying the finished product all this while.

नहीं, actually हमको खबर करना पड़ेगा किस हिसाब से लिया जाता है ये। हम CR में direct coil खरीदा नहीं है। हम finished product खरीद रहा था इतना दिन से।

agent

38.2s

We, we also give you sheets. Okay? Profiling sheets, cut to size or if you want sheets, coil, we can provide and give you both.

हम आपको, हम आपको sheets भी देते हैं। Okay? Profiling sheets, cut करके या sheets देना है, coil, दोनों भी आपको provide करके हम दे सकते हैं आपको।

customer

43.2s

Oh, so you will give it via a distributor, right?

Oh, तो आप via distributor ही देंगे ना?

agent

44.8s

Yes?

हां?

customer

45.2s

Whatever you give, you will give it via a distributor, right, if you give sheets etc.?

आप जो देंगे वो तो via distributor देंगे ना अगर आप sheets वगेरा देंगे तो?

agent

47.7s

No, we are from JSW directly. You will get it directly, you will get it from JSW.

नहीं, we are from JSW directly। आपको directly मिलेगा, आपको JSW से मिलेगा आपको।

customer

50.8s

Hmm, please confirm once.

हम्म, आप एक बार confirm कीजिए।

agent

51.8s

What is your, what, what is your requirement in tons?

आपको कितना, आपको, आपको कितना ton का requirement है?

customer

54.0s

We will create a base. Right now I haven't figured out my requirement. Actually, I'll have to see by how many tons it comes. Does the coil come in four tons?

हम base बनाएगा। अभी तो हम अपना requirement निकाला नहीं। Actually कितना ton के हिसाब से आता है पहले वो देखना पड़ेगा। चार ton के हिसाब से coil आता है?

agent

57.8s

Yes. The coil probably comes in four tons.

हां। Four ton के हिसाब से coil आता है शायद।

customer

59.2s

How much does it come in?

कितने हिसाब से आता है?

agent

59.9s

It comes between three to five tons, the CR coil. Three tons minimum. Yes.

Three to five tons के बीच में आता है coil CR का। Three ton minimum. Yes.

customer

62.2s

Yes, so three, so you can consider four as our MOQ, our minimum.

हां, तो तीन, तो चार तो आप समझ लीजिए हमारा MOQ ही है वो minimum हमारा।

agent

65.2s

How much for one coil?

एक coil का कितना?

customer

66.2s

What?

क्या?

agent

66.6s

Four tons is your what? MOQ?

चार ton आपका क्या है? MOQ?

customer

67.8s

Yes. Minimum order quantity, right?

Yes. Minimum order quantity ना?

agent

69.0s

So your

तो आपका

customer

69.4s

Yes. Yes, yes, yes. So no, if we take the coil, then we'll need five-six coils, ten coils. In one truck, approximately 30 tons, 35 tons.

Yes. हां हां हां। तो नहीं, तो coil तो लेने से तो फिर पांच-छह coil, दस coil तो लगना ही पड़ेगा। एक गाड़ी में लगभग 30 ton, 35 ton

agent

74.0s

Understood. Yes, yes, sir.

customer

75.4s

Yes, so in one truck 30 tons, 35 tons. Now it's about the sizes, that width of the coil that comes.

हां, तो एक गाड़ी में 30 ton, 35 ton। अब हमको sizes का बात है कि आपका वो width जो आता है ना coil का

agent

78.4s

The one that comes in 1250, the one that comes in 1500, it comes like that, sir.

जो 1250 की आती है, 1500 की आती है, वैसी आती है सर।

customer

80.9s

Yes, so that width, here for us, like, uh, what is written in the finished product is 800 and 910. So that 800, 910, from which width it is cut to be made, I will have to ask the processing department. Then I will get an idea about the coil. For now

हां, तो वो width हमारा यहां पे जैसे, अह, जो इसमें finished product में लिखा हुआ आता है वो 800 और 910 लिखा हुआ आता है। तो वो 800, 910 अब किस width से cut के बनता है, वो हमको processing से पूछना पड़ेगा। तब हमको coil का idea होगा। हम फिलहाल

agent

88.2s

Once you confirm that, understood, understood. Once you confirm that and tell me, then what I'll do is, if there's any non-standard width, the standard is 1250 and 1500. We also deal in non-standard. I just have to check once with the back-end team if that same product is available or not.

एक बार वो आप confirm करके, understood, understood. आप वो एक बार confirm करके मुझे बता देंगे ना, तो क्या फिर मैं अगर कुछ non-standard width तो 1250 और 1500 है। Non-standard में भी हम deal करते हैं। मुझे खाली एक बार check करना पड़ता है वो back-end team से कि available है कि नहीं वही product.

customer

97.2s

Now, for example, thickness, how do you provide the thickness?

अभी जैसे thickness, आप लोग thickness कैसे देते हैं?

agent

99.0s

Whatever thickness you require, we will provide it to you.

आपको thickness जो रहेगा हम आपको provide करके दे देंगे।

customer

101.2s

From 0.4, any thickness you say, we can get it in that thickness, right?

वो 0.4 से कोई भी thickness आप बोले वो thickness पे हमको मिल जाएगा ना?

agent

103.2s

Yes, 0.8, 1, like that.

Yes, 0.8, 1, वैसे।

customer

105.0s

Yes, okay, okay, fine. We will, if you can, then to us

हां, okay, okay, ठीक है। हम आपको अगर आप हो सके तो हमको

agent

106.8s

Yours, yours is this one, right, Pragati Enterprises, right?

आपका, आपका यही है ना, Pragati Enterprises ही है ना आपका?

customer

108.5s

Yes, Pragati Enterprises, Sanjay Hardware, I have two firms. We started this roofing sheets etc. work recently. We already do TMT etc. wholesale.

हां, Pragati Enterprises, Sanjay Hardware, दो firm है मेरा। हम लोग नया से ही इसका roofing sheets वगेरा का काम किए। TMT वगेरा का तो करता ही है wholesale.

agent

112.8s

We do it, right? We deal in TMT. There are sheets, coils, PPGL, HR, CR.

हम करते हैं ना TMT, TMT में deal करते हैं। Sheets है, coils है, PPGL है, HR, CR.

customer

115.6s

I am aware, but for TMT here, your Durgapur one is more popular. For branded material, there isn't as such a requirement. Meaning, if someone comes for a site, we pick it up and give it, like

ध्यान है हमको, लेकिन TMT यहां पे आपका दुर्गापुर का mainly ज्यादा वो चलता है। Branded वाला माल का तो ऐसे, as such requirement नहीं रहता है। मतलब कोई अगर site पे आता है तो हम लोग उठा के दे देते हैं जैसे

agent

121.2s

Mostly they use secondary, Kali's, Gallant, all that.

ज्यादातर secondary use करते हैं, कली का, Gallant है, ये सब।

customer

123.4s

Yes yes yes.

हां हां हां।

agent

124.2s

Where is your location? Nalbari.

आपका कहां पर है ये location? Nalbari.

customer

125.8s

Nalbari.

agent

126.4s

Where is this located?

कहां पे आया ये?

customer

127.2s

This would be, you from Guwahati, so you would know Guwahati, the main city.

ये हो गया आपका, आप Guwahati से, तो आप जानते ही है Guwahati main city जो है।

agent

129.4s

Okay, okay, Guwahati, it's on the Assam side. Okay.

Okay, okay, Guwahati, Assam side है ये। Okay.

customer

131.0s

Yes yes, Assam, it's on the Assam side.

हां हां, Assam, Assam side पे आपका है ये।

agent

132.7s

Right now, I am working on a deal on the Assam side. Where is it? It's an unknown location, a new location. So there, for PPGL products, we are currently in talks for about 40-50 tons.

अभी एक, अभी एक deal कर ही रहा हूं Assam के side पे। कहां पर है ये? Unknown location, new location ही है। तो वहां पे PPGL products के लिए अभी हम बात चल रहा है हमारा अभी 40-50 ton का।

customer

139.2s

For coloring?

Coloring का?

agent

140.1s

Correct, colored roofs. Yes, yes, yes.

customer

141.8s

Okay. But for example, here there is already a very big distributor, a party called Surender Steel. He is the North East distributor for JSW.

Okay. लेकिन आपका जैसे मान लीजिए यहां पे already बहुत बड़ा distributor है, Surender Steel बोल के एक party है। वो North East का distributor है JSW का।

agent

146.4s

Yes, yes.

हां हां।

customer

146.8s

No, there are distributors. We have many distributors.

नहीं, distributors तो है ही। Distributors तो है ही हमारे बहुत सारे।

agent

148.8s

He is the sole distributor.

वो sole distributor है।

customer

150.0s

Okay.

agent

150.6s

So if he is the sole distributor, you won't be able to cross him and give it to us, right?

तो वो sole distributor है तो आप उनको cross करके थोड़ी दे पाएंगे हमको, हां?

customer

153.0s

No, how it works is, sir, look. The pricing remains almost the same. Okay? Now it's your decision if you want to connect with us directly because you will have an extra upper-hand vendor. Okay? If you ever need extra material, and they don't have it, then you will have a relation with us, so you can get the product, right? Hmm? So generally, all the distributors, like traders, manufacturing units, they also have distributor vendors. They connect with us and also take material from us. Suppose if 50 tons of material is needed, they take 20 from him, 25 from us, 30 from us, they mix it like that.

नहीं, कैसे होता है सर, देखिए। Pricing लगभग same ही रहता है। Okay? अभी आपका decision रहता है कि direct हमसे जुड़ना चाहते हैं because आपके पास एक extra upper hand vendor भी रहेगा। Okay? आपको कभी माल की जरूरत पड़ेगी extra, कभी उनके पास नहीं रहा तो आपके हमारे पास एक relation रहेगा तो you can get the product ना? Hmm? तो generally जितने भी distributors हैं, like traders हो गए, manufacturing units हो गए, उनके पास भी distributor vendors है ही। वो हमारे साथ भी जुड़ के भी हमारे साथ भी माल लेते ही हैं। मान लो अगर 50 ton का माल चाहिए, तो 20 उससे लिया, 25 हमसे लिया, 30 हमसे लिया, वैसा mix करते हैं वो लोग भी।

agent

172.6s

Okay, okay.

customer

173.4s

And there's a guarantee of one thing, that the product you get from us will be JSW material, which is priority-wise, you will get JSW product only, not mixed. What outsiders do is, they mix things up and give it to you at a lower price, it could be a mixed product. Don't know what happens in that then. Such things are there, they are coming to notice.

और एक चीज की guarantee होती है कि like हमारे साथ जो product मिलेगा वो आपको JSW माल जो priority wise है, JSW product ही मिलेगा, mix नहीं मिलेगा। बाहर वाले क्या करते हैं, mix-fix करके भी आपको price कम में करके दे देते हैं, mix product हो सकता है। पता नहीं क्या होता है फिर उसमें। वैसा चीजें हैं, notice में आ रही है वैसे।

agent

184.0s

So if we take directly from you, then you will only be able to give us coil, you won't be able to give us finished goods, right?

तो अगर आपसे हम लेता है direct, तो ये आप हमको तो coil ही दे पाएंगे, हमको finished good थोड़ी दे पाएंगे?

customer

187.2s

We can give you coil, sheets, sir.

हम आपको coil, sheets दे सकते हैं सर।

agent

188.9s

You can give coil, sheets, right? Then it will come by train in your rate, right?

Coil, sheets दे सकते हो ना? वो आपका तो rate में train ना आएगा फिर?

customer

191.2s

Yes?

हां?

agent

191.6s

It won't be loaded in a truck.

Truck में तो load होगा नहीं वो।

customer

193.0s

No, depending on your requirement in tons, I will talk accordingly further.

नहीं, आपका कितना ton का requirement है उस हिसाब से मैं वैसे बात कर लूंगा आगे।

agent

195.4s

Okay, fine. I will confirm and let you know, okay?

Okay, ठीक है। मैं आपको confirm करके बताता हूं, ठीक है?

customer

197.2s

You, tell me, I will ping you on WhatsApp and keep it. Okay?

आप ना, मुझे बताइए, मैं आपको ना WhatsApp पे ping करके रखता हूं। ठीक है?

agent

200.0s

Okay.

ठीक है।

customer

200.4s

By when are you planning to have a requirement? So I will then accordingly

मुझे अभी आपको requirement कब तक आने का plan है वैसे? तो मैं वैसे फिर आपको

agent

202.8s

Not right now, sir, give me a month, I will tell you in a month.

अभी तो नहीं है सर, महीना भर दे दीजिए, महीना भर में हम आपको बताते हैं।

customer

205.2s

Oh, okay sir. Okay sir.

अच्छा, ठीक है सर। Okay sir.

agent

206.4s

Okay.

customer

207.0s

Sure.

agent

207.6s

Hello?