Call 21112178591050452 2026-08-05 · Rohit Mishra · 3:50
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_MFG_HR_HRPO_Opp_Aug26 | General Enquiry | full conversation 42 turns, clean transcript (0% inaudible) | Hindi | 42 | supply_led (campaign_name:medium) |
Audio: clear: There is some minor background noise, but it does not affect transcription.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
3.0/10
no conversation
USP relevance:
none
2 · Customer quality
the LEAD we handed over
0
/4 flags
clean lead
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
+0.52
confidence high · +16/−0
from 12 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−2.0 pts
Hook (supply/price signal)
The agent did not lead with a supply or price hook, instead referencing past inquiry history, which is not the prescribed pitch structure.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts
Qualify
The agent asked for a current requirement but failed to capture any specific details like grade, thickness, or width after the customer deflected.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Yes, this requirement you had put in on the 15th-16th, have you purchased all this or have you put it on hold?
−1.0 pts
Discovery (6 Qs)
The agent asked about manufacturing type and current suppliers, and the customer volunteered their monthly tonnage, hitting 3 of 6 questions.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
objection
The customer raised 2 objections
you did not answer:
price incumbent_supplier
Sir, the rates are not matching, actually. The first sellers, the distributors, sir, they are able to give it cheaper than you.
Sir, I buy from the first sellers. ... Monger, our own MTC Ispat, Jyoti.
did well
Opener & permission
AGENT: Am I speaking with MM Steels Corporation, Sharma ji? ... This is Rohit Mishra speaking from JSW from Bombay. CUSTOMER: Yes, yes sir, tell me.
Summary
The customer, a fabricator and trader in Faridabad, immediately raised a price objection, stating local distributors are cheaper. The agent attempted to counter by claiming these distributors are his customers but failed to pitch any value propositions or qualify a specific requirement. The call ended vaguely without a concrete next step.
Coaching
When the customer raises a price objection, don't try to win on authority; instead, use our USPs to reframe the conversation around landed cost and quality, then qualify a specific requirement to provide a competitive quote.
Missed:
SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL5 Qualify SL6 Closure with next step
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| SL1 Opener & permission | 2 | pass | – | 2.0 | AGENT: Am I speaking with MM Steels Corporation, Sharma ji? ... This is Rohit Mishra speaking from JSW from Bombay. CUSTOMER: Yes, yes sir, tell me. The agent identified himself and the customer, and the customer's response granted implicit permission to proceed. |
| SL2 Hook (supply/price signal) | 2 | fail | – | 0.0 | AGENT: I saw your company, so I was going through it. You have given quite a few inquiries but unfortunately, not a single one has been closed. The agent did not lead with a supply or price hook, instead referencing past inquiry history, which is not the prescribed pitch structure. |
| SL3 Discovery (6 Qs) | 2 | partial | 3 | 1.0 | AGENT: Manufacturing of what? ... Where do you usually buy from? ... CUSTOMER: per month, I will gladly take 250 tons, 300 tons from you, sir. The agent asked about manufacturing type and current suppliers, and the customer volunteered their monthly tonnage, hitting 3 of 6 questions. |
| SL4 Pitch (2-3 USPs) | 1 | fail | – | 0.0 | AGENT: All the names you've mentioned, they all buy from me now. The agent did not pitch any USPs; instead, he tried to establish authority by claiming the customer's suppliers buy from him. |
| SL5 Qualify | 2 | fail | – | 0.0 | AGENT: if I give you good support now, a good price, then how much quantity will you close right now? The agent asked for a current requirement but failed to capture any specific details like grade, thickness, or width after the customer deflected. |
| SL6 Closure with next step | 1 | fail | – | 0.0 | AGENT: You share it, I will tell you. Okay sir? The call ended with a vague, non-committal request for the customer to 'share' something, not an explicit, agent-owned next step. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| price | mishandled | Sir, the rates are not matching, actually. The first sellers, the distributors, sir, they are able to give it cheaper than you. |
All the names you've mentioned, they all buy from me now. |
| incumbent_supplier | mishandled | Sir, I buy from the first sellers. ... Monger, our own MTC Ispat, Jyoti. |
Okay. Okay. ठीक है ना। ये सारे तो जितने भी आपने नाम लिए, ये सारे खुद मेरे से लेते हैं अभी। |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.65 | 74.5s | 40.1s | 115.4s | 43.5s | 179.6 | 0 | 21 | 20 | 11 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
unknown
0.7s
The person you are trying to reach isn't available.
customer
2.9s
Hello.
agent
3.7s
Hello.
customer
4.3s
Yes.
हाँ जी।
agent
4.7s
Am I speaking with MM Steels Corporation, Sharma ji?
MM Steels Corporation से बात कर रहे हैं, शर्मा जी?
customer
6.2s
Yes, yes.
हाँ जी, हाँ जी।
agent
6.9s
This is Rohit Mishra speaking from JSW from Bombay.
रोहित मिश्रा बात कर रहा था JSW से from Bombay.
customer
8.9s
Yes, yes sir, tell me.
हाँ जी, हाँ जी सर, बोलिए।
agent
10.0s
I saw your company, so I was going through it. You have given quite a few inquiries but unfortunately, not a single one has been closed.
आपकी company दिखी मैंने, तो फिर मैं थोड़ा go through कर रहा था। आपने काफी सारी inquiries दी हुई है but unfortunately close नहीं हुआ एक भी।
customer
14.1s
Yes, yes.
हाँ जी, हाँ जी।
agent
14.7s
Perhaps you registered last this very month. So, I mean, tell me, how can I help you?
शायद last इसी month आपने register किया था। तो, मतलब बताइए ना, कैसे help कर सकता हूं मैं आपका?
customer
17.5s
Sir, the rates are not matching, actually. The first sellers, the distributors, sir, they are able to give it cheaper than you. So sir, what benefit will I get?
Sir, rate match नहीं हो पा रहे actually. आप से सस्ता तो first seller हैं, जो distributor हैं सर, वही दे पा रहे हैं। तो सर मेरेको फायदा क्या होगा?
agent
21.7s
Yours is trading, right?
Trading का है ना आपका?
customer
22.4s
Yes, yes. It's for HR sheet, coil.
हाँ जी, हाँ जी। HR sheet का रहता है, coil.
agent
23.8s
And you need it in Faridabad, right?
और आपको Faridabad में चाहिए होता है, right?
customer
25.3s
Yes.
हाँ जी।
agent
26.0s
Hmm. Okay, okay, okay. Where do you usually buy from?
हम्म। Okay, okay, okay. ऐसे आप कहां से लेते हैं?
customer
28.3s
Sir, I buy from the first sellers.
सर मैं तो जो first seller हैं उनसे लेता हूं।
agent
29.7s
Do you buy from Mongers and all?
Mongers, ये सब से लेते हैं क्या?
customer
30.7s
Monger, our own MTC Ispat, Jyoti.
Monger, ये अपना MTC Ispat, Jyoti.
agent
32.4s
Okay. Okay. Alright. All the names you've mentioned, they all buy from me now.
Okay. Okay. ठीक है ना। ये सारे तो जितने भी आपने नाम लिए, ये सारे खुद मेरे से लेते हैं अभी।
agent
35.1s
So basically their plant gets it, it goes from the plant, two thousand tons go monthly for them. For Mongers, it's needless to say, his name is probably Yogesh, Yogesh ji.
तो basically इनका plant जाता है, plant से जाता है, दो हज़ार ton का monthly जाता है इनका। Mongers का तो वो कहना नहीं, योगेश नाम है शायद, योगेश जी।
customer
38.7s
Yogesh Gupta.
योगेश गुप्ता।
agent
39.5s
Yes, Yogesh Gupta, right. So, I speak with him.
हाँ, योगेश गुप्ता, right. तो, बात होती है उनसे।
agent
41.5s
If you do a good quantity, then I can also help you.
Quantity आप करेंगे अच्छा, तब मैं भी help कर सकता हूं आपका।
customer
43.3s
Regarding quantity, sir, see, my maximum work is, as they say, trading plus manufacturing.
Quantity सर मेरी देखिए, आप maximum जो मेरा काम है ना, वो सर trading plus में जैसे कहते हैं manufacturing है।
agent
46.7s
You have manufacturing?
Manufacturing है आपका?
customer
47.3s
Trading plus manufacturing, sir. I do trading, I also do manufacturing. I do both, both kinds of work.
Trading plus manufacturing, सर। Trading भी करता हूं मैं, manufacturing भी करता हूं। दोनों, दोनों काम करता हूं।
agent
49.8s
Manufacturing of what?
Manufacturing किस चीज का है?
customer
50.5s
It's fabrication, sir.
Fabrication है सर।
agent
51.2s
It's for fabrication. Alright. So right now, how much, I mean, what quantity can you take?
Fabrication का है। ठीक है ना। तो अभी आप कितना, मतलब quantity कितना ले सकते हैं आप?
customer
53.7s
Sir, per month, I will gladly take 250 tons, 300 tons from you, sir. 10 to, 10 to 12 coils.
मुझे सर महीने का मैं आपसे 250 ton, 300 ton सर बड़े प्यार से लूंगा। 10 से, 10 से 12 coil.
agent
56.7s
No no, don't tell me about monthly. You tell me this, if I give you good support now, a good price, then how much quantity will you close right now?
नहीं नहीं, महीने का, महीने का मुझे मत बताइए। मुझे आप ये बताइए, अभी मैं अगर आपको अच्छा support दूं, अच्छा price दूं, तो आप अभी कितना quantity close करेंगे?
customer
100.2s
Right now, sir, see, I can't actually tell you like that because sir, the maximum material I take is what is of use to me, sir, for example in manufacturing, okay? Now what happens is, sir, suppose, I took a full coil from you, of five mm, six mm, whatever I need. If I have five tons, ten tons left over from that, sir, then I do trading with it.
अभी तो सर देखिए, मुझे ना actually मैं ऐसे नहीं बता सकता क्योंकि सर maximum जो मैं वही माल लेता हूं सर जो मेरा use में होता है सर, example manufacturing में, ठीक है? अब होता क्या है सर, suppose करो, मैंने आपसे पूरा coil ले लिया, पांच mm का, छह mm का, जो मेरेको लगता है। उसमें से सर मेरेको अगर पांच ton, दस ton बच जाता है, तो सर मैं उसको trading कर देता हूं।
agent
108.2s
Okay.
अच्छा।
customer
108.7s
The main purpose is that among my competitors, uh, the ones who are my main competitors, sir, they have direct MOUs with the Steel Authority. So sir, in the rates, what do you call it, I can't compare, can't compete. This is the main reason.
Main purpose ये है के मेरे competitors में, अह, जो, जो मेरे competitors हैं main, वो सर उनके direct Steel Authority से MOU हो रखे होते हैं। तो सर मैं जो rateon में सर क्या कहते हैं, मैं compare, compete नहीं कर पाता। Main reason ये है।
customer
115.5s
If, sir, I get better rates from you than the first seller, then sir, I am absolutely, what do you call it, interested.
अगर सर मेरेको first seller से भी अच्छे rate मिले आपसे, तो सर मैं बिलकुल क्या कहते हैं, interested हूं।
agent
118.3s
Hmm.
हम्म।
customer
118.7s
So if you can do it then...
तो आप अगर कर सकते हैं तो...
agent
119.5s
Okay. You share it, I will tell you. Okay sir?
Okay. आप share करिए, मैं आपको बताता हूं। ठीक है सर?
customer
121.3s
Okay, okay, okay.
ठीक है, ठीक है, ठीक है।
agent
122.4s
Okay. Thank you.