Call 34972178964203611 2026-09-17 · sudeeps · 2:37
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_MFG_CR_GI_GP_Coated_Sep26 | No_requirement | full conversation 16 turns, clean transcript (0% inaudible) | Hindi | 16 | supply_led (campaign_name:medium) |
Audio: TRUNCATED - model output was cut off; complete turns kept, tail lost. clear: The agent's voice is clear, but there is some background chatter at his end.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
2.0/10
no conversation
USP relevance:
none
2 · Customer quality
the LEAD we handed over
0
/4 flags
clean lead
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
-0.17
confidence high · +0/−0
from 1 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−2.0 pts
Hook (supply/price signal)
Agent did not provide a supply or price hook, instead referencing a past requirement which the customer immediately shut down.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts
Discovery (6 Qs)
Agent only asked about the current supplier (1 of 6 questions), which is below the threshold for a partial pass.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
−2.0 pts
Qualify
Agent asked if a requirement exists, but failed to capture any specific details (grade, qty) after the customer confirmed they are still buying.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Yes, this requirement you had put in on the 15th-16th, have you purchased all this or have you put it on hold?
objection
The customer raised 1 objection
you did not answer:
incumbent_supplier
There is a requirement, but we are purchasing from another place now.
did well
Opener & permission
Hello, Mr. Tushar sir from Shape Decor? ... Tushar ji, this is Sudhir calling from JSW One MSME.
Summary
The agent re-engaged a past contact about a roofing sheet requirement. The customer stated that project was stopped and they now procure from a competitor, Lathin Steel. The agent asked for the supplier's name but the call ended before they could conduct further discovery or handle the objection with a counter-proposal.
Coaching
When a customer states they buy from a competitor, your first move should be to propose a small trial order to let them compare our quality and delivery, not just ask for the competitor's name.
Missed:
SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL5 Qualify SL6 Closure with next step
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| SL1 Opener & permission | 2 | pass | – | 2.0 | Hello, Mr. Tushar sir from Shape Decor? ... Tushar ji, this is Sudhir calling from JSW One MSME. Agent greeted, used the customer's name, and identified JSW, with the customer's engagement implying permission. |
| SL2 Hook (supply/price signal) | 2 | fail | – | 0.0 |
Agent did not provide a supply or price hook, instead referencing a past requirement which the customer immediately shut down. |
| SL3 Discovery (6 Qs) | 2 | fail | 1 | 0.0 | Where do you get it from now, sir? ... which company's do you take and what is your brand? Agent only asked about the current supplier (1 of 6 questions), which is below the threshold for a partial pass. |
| SL4 Pitch (2-3 USPs) | 1 | fail | – | 0.0 |
No USPs were pitched as no meaningful discovery was completed. |
| SL5 Qualify | 2 | fail | – | 0.0 | So you don't have a requirement now. Agent asked if a requirement exists, but failed to capture any specific details (grade, qty) after the customer confirmed they are still buying. |
| SL6 Closure with next step | 1 | fail | – | 0.0 |
The call ended abruptly with no next step proposed or committed. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| incumbent_supplier | mishandled | There is a requirement, but we are purchasing from another place now. |
You are doing it from another place? Where do you get it from now, sir? |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.672 | 15.8s | 7.7s | 133.5s | 3.2s | 307.6 | 0 | 8 | 8 | 6 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
customer
1.5s
Hello?
हेलो?
agent
2.6s
Hello, Mr. Tushar sir from Shape Decor?
हेलो, मिस्टर तुषार सर फ्रॉम शेप डेकोर?
customer
5.0s
Yes.
यस।
agent
5.6s
Tushar ji, this is Sudhir calling from JSW One MSME.
तुषार जी, सुधीर बोल रहा हूं JSW One MSME से।
customer
8.4s
Yes, tell me.
हां बोलो।
agent
8.9s
We have spoken before, haven't we?
आपसे ना पहले भी बात हो चुकी है ना मेरी?
customer
11.0s
Hm hm.
हम्म हम्म।
agent
11.6s
It was about the roofing sheet for your petrol pump, there was some requirement in Indradhanush.
ये थे रूफिंग शीट का आपका पेट्रोल पंप का कुछ था इंद्रधनुष में रिक्वायरमेंट।
customer
15.2s
No, that has been stopped now. Now we are purchasing from Lathin.
नहीं, अभी वो बंद कर दिया। अभी लाठिन से परचेस कर रहे हैं।
agent
17.8s
Oh, okay, okay, have you stopped that?
अच्छा अच्छा अच्छा, बंद कर दिया क्या वो?
customer
19.6s
Hm.
हम्म।
agent
20.1s
Okay, okay. So you don't have a requirement now.
ओके ओके। अभी रिक्वायरमेंट नहीं है मतलब आपको।
customer
21.8s
There is a requirement, but we are purchasing from another place now.
रिक्वायरमेंट है लेकिन अभी दूसरी जगह से परचेस कर रहे हैं।
agent
24.3s
You are doing it from another place? Where do you get it from now, sir?
दूसरी जगह से कर रहे हो? कहां से करते हो सर अभी?
customer
26.0s
Lathin Steel.
लाठिन स्टील।
agent
27.2s
Okay, which company's do you take and what is your brand?
अच्छा, कौनसे कंपनी का लेते हो और ब्रांड कौनसा रहता है आपका?