Call 34972178453034920 2026-07-20 · dhruv · 1:27
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_MFG_Integrated_Click_Jul26 | No_requirement | full conversation 20 turns, clean transcript (0% inaudible) | Gujarati | 20 | supply_led (campaign_name:low) |
Audio: clear: The agent begins in Hindi but switches to Gujarati to match the customer.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
3.0/10
no conversation
USP relevance:
none
2 · Customer quality
the LEAD we handed over
1
/4 flags
segment: trader
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
+0.17
confidence high · +3/−0
from 5 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−2.0 pts
Hook (supply/price signal)
Agent skipped the hook and went directly into a discovery question.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts
Discovery (6 Qs)
Agent only asked about monthly quantity and business type, which is below the threshold for a partial pass.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
−2.0 pts
Qualify
Agent asked for a live requirement but failed to capture key details like grade, width, or quantity after the customer provided thickness.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Yes, this requirement you had put in on the 15th-16th, have you purchased all this or have you put it on hold?
objection
The customer raised 1 objection
you did not answer:
incumbent_supplier
I have a requirement for prime plates. Not JSW's, not in that way.
did well
Opener & permission
Sir, hello. I was calling from JSW One MSME.
Closure with next step
shall I WhatsApp you from my personal number? You just give me the inquiry once, give your delivery location, I will give you the exact quotation, sir
Summary
The agent contacted a lead from a trading business who initially stated they don't use JSW. The customer then confirmed a live requirement for 25-30mm plates. The agent skipped most of the pitch structure and did not handle the brand objection, but successfully closed the call by agreeing to provide a quote via WhatsApp after the customer sends the full inquiry.
Coaching
You missed the hook and most of the discovery steps. Before asking for a live requirement, you need to build value and understand the customer's business to tailor your pitch.
Missed:
SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL5 Qualify
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| SL1 Opener & permission | 2 | pass | – | 2.0 | Sir, hello. I was calling from JSW One MSME. Agent greeted, used the customer's name, and identified JSW, and the customer gave implicit permission to proceed. |
| SL2 Hook (supply/price signal) | 2 | fail | – | 0.0 |
Agent skipped the hook and went directly into a discovery question. |
| SL3 Discovery (6 Qs) | 2 | fail | 2 | 0.0 | I actually wanted to understand what your requirement is in an average month, actually, in what quantity? Agent only asked about monthly quantity and business type, which is below the threshold for a partial pass. |
| SL4 Pitch (2-3 USPs) | 1 | fail | – | 0.0 |
Agent did not pitch any USPs during the call. |
| SL5 Qualify | 2 | fail | – | 0.0 | So is there any live requirement right now, sir? Agent asked for a live requirement but failed to capture key details like grade, width, or quantity after the customer provided thickness. |
| SL6 Closure with next step | 1 | pass | – | 1.0 | shall I WhatsApp you from my personal number? You just give me the inquiry once, give your delivery location, I will give you the exact quotation, sir. Agent established a clear next step of sending a quote via WhatsApp and got the customer's agreement. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| incumbent_supplier | mishandled | I have a requirement for prime plates. Not JSW's, not in that way. |
Aha. Understood. |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.676 | 22.7s | 10.9s | 53.4s | 5.8s | 309.3 | 0 | 12 | 8 | 7 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
customer
1.0s
Hello.
agent
1.9s
Bhavan Traders?
ભવન ટ્રેડર્સ?
customer
2.9s
Yes.
હા.
agent
3.5s
Sir, hello. I was calling from JSW One MSME.
सर नमस्ते, JSW One MSME से बात कर रहा था।
customer
5.3s
From where?
कहां से?
agent
5.8s
I am speaking from JSW One MSME, sir, Jindal.
JSW One MSME થી વાત કરું છું સર, Jindal.
customer
7.5s
Yes yes, tell me, tell me. Tell me, sir.
हां हां, बोलिए बोलिए। बोलिए सर।
agent
9.2s
Yes sir. Sir, actually your account was registered for the Bhavnagar location. I actually wanted to understand what your requirement is in an average month, actually, in what quantity?
હા સર. સર એક્ચ્યુલી આપનો અકાઉન્ટ રજીસ્ટર હતો તો ભાવનગર લોકેશન. મને થોડું એક્ચ્યુલી સમજવું તું કે આપણને શું રિક્વાયરમેન્ટ હોય છે એવરેજ મંથમાં એક્ચ્યુલી, કયા પ્રમાણમાં?
customer
15.0s
I have a requirement for prime plates. Not JSW's, not in that way.
Prime ની પ્લેટની મારે રિક્વાયરમેન્ટ હોય છે. JSW ની નઈ, એ હિસાબે નઈ.
agent
18.8s
Aha.
અહા.
agent
20.0s
Understood.
સમજાઈ ગયું.
agent
20.8s
So, majorly, has our purchase for this month been done or how is it? Is yours a trading business?
તો, મેજરલી હવે અત્યારે આ મંથમાં પરચેસ થઈ ગઈ છે આપણી કે કેવું છે? આપણો ટ્રેડિંગનો બિઝનેસ છે?
customer
24.5s
This is regular. The purchase is regular.
આ તો રેગ્યુલર હોય છે. રેગ્યુલર હોય છે પરચેસ.
agent
26.5s
Okay.
ઓકે.
agent
27.5s
So is there any live requirement right now, sir?
તો અત્યારે કઈ છે લાઈવ રિક્વાયરમેન્ટ સાહેબ?
customer
29.2s
I need it in 25 mm, 28 mm, 30 mm.
મારે 25 mm, 28 mm, 30 mm માં જોવે છે મારે.
agent
31.7s
Understood.
સમજાઈ ગયું.
agent
32.5s
So I'll do one thing, shall I WhatsApp you from my personal number? You just give me the inquiry once, give your delivery location, I will give you the exact quotation, sir.
તો હું એક કામ કરું, તમને મારા પર્સનલ નંબરથી WhatsApp કરું? તમે મને ખાલી એક વાર ઇન્ક્વાયરી આપો, તમારી ડિલિવરી લોકેશન આપો, હું તમને એક્ઝેક્ટ કોટેશન આપું સાહેબ.
customer
37.0s
Okay, okay.
ઓકે, ઓકે.
agent
37.7s
Consider it done? Yes.
ડન માની? યસ.