JSWOzonetel · Call Analysis

Call 21112178970928061 2026-09-18 · Jeevan Jeejo · 2:22

CampaignDispositionCould we hear it?Language TurnsPitch type
IS_MFG_HR_HRPO_Sep26 No_requirement full conversation 30 turns, clean transcript (3% inaudible) Tamil 30 supply_led (campaign_name:medium)
Audio: clear: Some background noise is present but doesn't significantly affect transcription.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP
3.0/10
no conversation
USP relevance: matched

2 · Customer quality

the LEAD we handed over
1 /4 flags
MOQ: None MT None

3 · Supply

US
none

4 · Sentiment

the CUSTOMER
-0.08
confidence high · +3/−2 from 10 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Opener & permission The agent identified himself and the company but failed to ask for permission to speak.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.
−2.0 pts Hook (supply/price signal) The agent did not deliver a hook; he immediately asked about requirements, skipping the interest-building step.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts Discovery (6 Qs) Agent failed to ask any discovery questions; the two points captured (volume, supplier) were volunteered by the customer, falling below the threshold of 3 for a partial pass.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
objection The customer raised 1 objection you did not answer: send_price_will_think
I will call, sir. I will call later.
did well
Pitch (2-3 USPs)
That is the delivered price. It's the delivered price for you.
Qualify
Sir, do you currently have any HRC, CR, coil, sheet requirements, sir?

Summary

The agent contacted a small-volume manufacturer who was already aware of JSW One's pricing. The customer immediately raised objections about price competitiveness compared to their existing local suppliers. The agent handled the price objection by highlighting the delivered cost but failed to conduct any discovery, and the call ended without a firm next step, as the customer stated they would call back later.

Coaching

When a customer immediately objects on price, you must still run discovery to understand their business (monthly volume, application) before you can build value or position a trial order effectively.
Missed: SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL6 Closure with next step

Module 1 — step by step every result carries its evidence quote

StepWtResultQs EarnedEvidence from the transcript
SL1 Opener & permission 2 fail – 0.0
Sir, I am Jeevan speaking from the JSW One platform. Sir, do you currently have any HRC, CR, coil, sheet requirements, sir?
The agent identified himself and the company but failed to ask for permission to speak.
SL2 Hook (supply/price signal) 2 fail – 0.0
The agent did not deliver a hook; he immediately asked about requirements, skipping the interest-building step.
SL3 Discovery (6 Qs) 2 fail 2 0.0
We only take one ton, two tons of sheet... If we buy from Megalac, from this Balaji...
Agent failed to ask any discovery questions; the two points captured (volume, supplier) were volunteered by the customer, falling below the threshold of 3 for a partial pass.
SL4 Pitch (2-3 USPs) 1 pass – 1.0
That is the delivered price. It's the delivered price for you.
When the customer objected on price, the agent correctly pitched the 'all-inclusive delivered price' USP.
SL5 Qualify 2 pass – 2.0
Sir, do you currently have any HRC, CR, coil, sheet requirements, sir?
The agent asked if a current requirement exists at the beginning of the call.
SL6 Closure with next step 1 fail – 0.0
I will call, sir. I will call later.
The agent did not secure a committed next step, instead passively accepting the customer's vague promise to call back.

Objections supplementary — never inside the /10

TypeStateCustomer saidRep replied
price handled
There isn't a big difference between buying from you and buying locally here, sir. Only a 50 paisa difference comes.
That is the delivered price. It's the delivered price for you.
incumbent_supplier handled
If we buy from Megalac, from this Balaji, that's the rate that comes in yours.
Okay sir, you try buying once, after that for the second transaction you will get cashback and some benefits like that.
send_price_will_think mishandled
I will call, sir. I will call later.
Okay, I have sent you a message on WhatsApp. Call on that number.

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratioAgent talkCustomer talk Dead airLongest monologueWPM InterruptsAgent turnsCust turns Q marks
0.571 36.6s 27.5s 77.9s 5.8s 286.9 0 14 16 2

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer
4.9s
Hello?
ஹலோ?
agent
5.9s
Hello, greetings sir. Is this Chandana Engineering?
ஹலோ வணக்கம் சார். இது சந்தான இன்ஜினியரிங் இல்லையா?
customer
8.5s
Yes sir.
அதே சார்.
agent
9.4s
Sir, I am Jeevan speaking from the JSW One platform. Sir, do you currently have any HRC, CR, coil, sheet requirements, sir?
சார் நான் ஜீவன் பேசுறேன் JSW One பிளாட்பார்மில் இருந்து. சார் இப்போதைக்கு உங்களுக்கு ஏதாவது HRC, CR, coil, sheet requirement இருக்கா சார்?
customer
15.7s
What is the rate for what, sir, now?
ரேட் என்ன எதுக்கு சார் இப்போ?
agent
17.6s
The rate is, sir, now, today's rate
ரேட் வந்து சார் இப்போ இன்னைக்கு ரேட்
customer
19.1s
There isn't a big difference between buying from you and buying locally here, sir. Only a 50 paisa difference comes.
உங்ககிட்ட வாங்குறதுக்கும் இங்க லோக்கல்ல வாங்குறதுக்கும் பெரிய டிஃபரென்ட் எல்லாம் இல்லையே சார். ஐம்பது பைசா தான் டிஃபரென்ட் வருது.
agent
23.3s
Sir, for HR coils and sheet, there is a difference of 100 to 200 rupees. But it won't be more than that.
சார் HR coils-ம் sheet-க்கும் 100 to 200 rupees வரைக்கும் டிஃபரென்ஸ் இருக்கு. ஆனா அது மேலே இருக்க மாட்டாரு.
customer
27.4s
We only take one ton, two tons of sheet. If you see there, buying there and here, there's no big difference. I have enquired many times and checked.
நாங்க sheet ஒரு டன் ரெண்டு டன் தான் எடுக்குறோம். அங்க வந்து பாத்தீங்கன்னா அங்க வாங்கி இங்க பெரிய டிஃபரென்டே இல்லையே. நான் நிறைய டைம் என்கொயரி பண்ணி பாத்துட்டேன்.
agent
33.5s
Okay sir, you try buying once, after that for the second transaction you will get cashback and some benefits like that.
சரி சார் நீங்க ஒரு வாட்டி வாங்கி பாருங்க அதுக்கு அப்புறம் செகண்ட் transaction-க்கு உங்களுக்கு cashback-ம் அந்த மாதிரி கொஞ்சம் benefits-ம் கிடைக்கும்.
customer
39.1s
The rate is not a big difference. If we buy from Megalac, from this Balaji, that's the rate that comes in yours.
ரேட் வந்து பெரிய டிஃபரென்ட் இல்ல. நாங்க Megalac-ல இந்த Balaji-ல வாங்குறோம்னா அந்த ரேட் தான வருது உங்க இது.
agent
43.8s
We can try to reduce it and give it, sir.
கம்மி பண்ணி தர ட்ரை பண்ணலாம் சார்.
customer
45.9s
Now for you, the market now there outside now
இப்ப உங்களுக்கு மார்க்கெட் இப்ப அங்க வெளியில இப்ப
customer
47.4s
What is the rate for 6 mm sheet? What is the rate for 6 mm sheet now, sir?
6 mm sheet என்ன ரேட்? 6 mm sheet என்ன ரேட் சார் இப்போ?
agent
49.7s
6 mm sheet, I need to check today's rate a bit. Yesterday it was at 63250.
6 mm sheet இன்னைக்கு ரேட் கொஞ்சம் செக் பண்ணனும். நேத்திக்கு அது இருந்தது 63250-ல தான் இருந்தேன்.
customer
53.5s
63250?
63250-யா?
agent
54.7s
Yes sir.
ஆமா சார்.
customer
56.1s
Plus tax?
பிளஸ் tax?
agent
57.4s
Plus GST, yes.
பிளஸ் GST, ஆமா.
customer
58.5s
Okay okay okay sir.
ஓகே ஓகே ஓகே சார்.
agent
59.5s
That is the delivered price. It's the delivered price for you.
அது டெலிவர்ட் பிரைஸ். உங்களுக்கு டெலிவர்ட் பிரைஸ் தான் அது.
customer
61.7s
Won't you add transport?
டிரான்ஸ்போர்ட் போட மாட்டீங்களா?
agent
63.4s
Yes, after including transport. Including loading and transporting, it was for 63250 that yesterday a... we made a deal. But I need to check a bit what today's price is and all that.
ஆமா, டிரான்ஸ்போர்ட் இன்க்லூட் பண்றதுக்கு அப்புறம். லோடிங்கும் டிரான்ஸ்போர்ட்டிங்கும் இன்க்லூட் பண்ணி 63250-க்கு தான் நேத்திக்கு ஒரு நம்ம டீல் பண்ணேன். ஆனா இன்னைக்கு பிரைஸ் எவ்ளோ அதெல்லாம் கொஞ்சம் பாக்கணும்.
customer
69.3s
Your name, sir?
உங்க நேம் சார்?
agent
70.5s
My name is Jeevan.
என் பேரு ஜீவன்.
customer
71.7s
Okay okay sir. I will call, sir. I will call later.
ஓகே ஓகே சார். நான் கூப்பிடுறேன் சார். நான் அப்புறமா கூப்பிடுறேன்.
agent
73.9s
Okay, I have sent you a message on WhatsApp. Call on that number.
சரி, நான் உங்களுக்கு WhatsApp-ல மெசேஜ் போட்டு வச்சிருக்கிறேன். அந்த நம்பர்ல கூப்பிடுங்க.
customer
76.9s
Ah okay okay sir.
ஆ ஓகே ஓகே சார்.
agent
78.1s
Okay sir, thank you.
ஓகே சார், தேங்க்யூ.
customer
79.4s
[inaudible]