JSWOzonetel · Call Analysis

Call 21112178955747972 2026-09-16 · Sajal Bhaskar · 2:14

CampaignDispositionCould we hear it?Language TurnsPitch type
IS_MFG_CR_GI_GP_Coated_Sep26 — full conversation 20 turns, clean transcript (0% inaudible) Hindi 20 supply_led (campaign_name:medium)
Audio: clear: Some minor background noise is present but does not significantly affect transcription.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP
2.0/10
no conversation
USP relevance: none

2 · Customer quality

the LEAD we handed over
0 /4 flags
clean lead

3 · Supply

US
none

4 · Sentiment

the CUSTOMER
-0.69
confidence high · +0/−7 from 12 hits
lexical only

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Opener & permission Agent did not use the customer's name or ask for permission before jumping into the reason for the call.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.
−2.0 pts Hook (supply/price signal) Agent did not deliver a hook; instead, he immediately asked for a requirement, which is a qualification step.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts Discovery (6 Qs) No discovery questions were asked as the call was immediately derailed by a customer objection about past pricing.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
objection The customer raised 1 objection you did not answer: price
No sir, I don't get the right rates from you... we get it at a plus of two or three rupees from the market.
did well
Qualify
Do you have any requirement right now? For steel?

Summary

The agent opened by asking for a requirement, but the customer immediately raised a strong objection about uncompetitive pricing from a previous call. The agent became defensive and argued about the quality difference (primary vs. auction material) instead of trying to re-engage. The call ended with the customer explicitly asking not to be contacted again.

Coaching

When a customer opens with a strong objection about past pricing, acknowledge their frustration instead of defending the past; then, pivot to the present by offering a competitive quote on a current need to demonstrate value now.
Missed: SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL6 Closure with next step

Module 1 — step by step every result carries its evidence quote

StepWtResultQs EarnedEvidence from the transcript
SL1 Opener & permission 2 fail – 0.0
Yes, I was calling from JSW One, sir. Do you have any requirement right now?
Agent did not use the customer's name or ask for permission before jumping into the reason for the call.
SL2 Hook (supply/price signal) 2 fail – 0.0
Agent did not deliver a hook; instead, he immediately asked for a requirement, which is a qualification step.
SL3 Discovery (6 Qs) 2 fail 0 0.0
No discovery questions were asked as the call was immediately derailed by a customer objection about past pricing.
SL4 Pitch (2-3 USPs) 1 fail – 0.0
No USPs were pitched; the agent's statements were defensive reactions to the customer's price complaint, not a proactive pitch.
SL5 Qualify 2 pass – 2.0
Do you have any requirement right now? For steel?
Agent successfully asked if a current requirement exists, which is the first part of qualification.
SL6 Closure with next step 1 fail – 0.0
Alright, alright. Okay, okay. Yes.
No next step was committed; the call ended with the customer asking not to be called again and the agent agreeing.

Objections supplementary — never inside the /10

TypeStateCustomer saidRep replied
price mishandled
No sir, I don't get the right rates from you... we get it at a plus of two or three rupees from the market.
Look, I provide a primary brand with a test certificate. If you are getting an auction or... a material without a TC, then we don't have the bandwidth to match the rate for that, sir.

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratioAgent talkCustomer talk Dead airLongest monologueWPM InterruptsAgent turnsCust turns Q marks
0.426 23.2s 31.2s 79.6s 9.0s 380.2 0 10 10 4

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer
1.6s
Hello.
हॅलो.
agent
3.1s
Hello.
हॅलो.
agent
4.3s
Yes.
हां जी.
agent
4.6s
Sir, greetings.
सर नमस्कार.
customer
5.6s
Yes, tell me.
हां बोलिए।
agent
6.2s
Yes, I was calling from JSW One, sir.
जी, JSW One से बात कर रहा था सर जी।
customer
8.0s
From JSW One? Yes, tell me.
JSW One से? हां बोलिए।
agent
9.1s
Do you have any requirement right now? For steel?
कोई रिक्वायरमेंट है अभी? स्टील का?
customer
10.5s
No, no sir, no.
नहीं, नहीं सर, नहीं।
agent
11.9s
Okay. Alright sir, if you have one, let me know.
अच्छा। ठीक है सर, हो जाएगा तो बताइएगा।
customer
14.2s
No sir, I don't get the right rates from you. Last time, one or two of your associates had called. They had a completely different logic. I mean, the rate that we think we should get if it's a direct JSW platform, we get it at a plus of two or three rupees from the market.
नहीं सर वो रेट नहीं मिल पाते ना आपसे। वो लास्ट टाइम आपके एक दो असोसिएट थे उन्होंने कॉल किया था। उनका कुछ अलग ही फंडा था। वो मैं मतलब जो रेट आप लोग हम लोग सोचते हैं कि डायरेक्ट अगर अ जेएसडब्ल्यू का प्लेटफॉर्म है तो हमको जो रेट मिलना चाहिए वो मार्केट से प्लस ही मिलता है दो तीन रुपया।
customer
22.2s
So their... their point was that you... no, their point was that brother, your requirement is for five tons and you are looking for the rate for fifty tons. So sir, that doesn't make any sense, sir.
तो उनका ये उनका ये कहना था कि आप नहीं, उनका ये कहना था कि भई आपकी रिक्वायरमेंट पांच टन की है और आप पचास टन की अ रेट ढूंढ रहे हो। तो सर वो तो कोई सेंस सेंस नहीं बनता है सर वो।
agent
29.0s
Okay, last time you gave a requirement for three tons, sir. Now in that, if you say you're getting it two rupees cheaper, that's not possible, is it?
ठीक है, आपने लास्ट टाइम तीन टन का रिक्वायरमेंट दिया था सर जी। अब उसमें आप कहोगे कि दो रुपये सस्ता मिल रहा है, वो तो पॉसिबल नहीं है ना?
customer
33.1s
No, I was getting it, sir. I am not just saying it out of thin air. Because when we give you the requirement, we also check the requirement in the market.
नहीं मिल रहा था ना सर, मैं ऐसे ही हवा में तो नहीं बोल रहा हूं आपको। हम क्योंकि आपको जब रिक्वायरमेंट देते तो हम मार्केट में भी मार्केट में भी रिक्वायरमेंट करते ही हैं वो।
agent
37.0s
Look, I provide a primary brand with a test certificate. If you are getting an auction or... if you are getting an auction or some such brand, an old down coil, or a brand, a material without a TC, then we don't have the bandwidth to match the rate for that, sir.
देखो, प्राइमरी ब्रांड देता हूं मैं टेस्ट सर्टिफिकेट के साथ। अगर आपको ऑक्शन या फिर अगर आपको ऑक्शन या फिर किसी ऐसा ब्रांड अ पुराना डाउन कॉइल मिल रहा हो या फिर जो ब्रांड जो मटेरियल बिना टीसी का हो, तो उसके लिए रेट मैच करने का हमारा वो नहीं है सर, बैंडविड्थ।
customer
46.2s
Sir, I am talking about primary. TC... primary material, I only take material with TC. I don't take secondary down coil.
सर मैं प्राइमरी की बात कर रहा हूं। टीसी प्राइमरी मटेरियल, टीसी वाला मटेरियल ही लेता हूं मैं। मैं सेकेंडरी डाउन कॉइल नहीं लेता।
agent
49.5s
So it's cheaper by two rupees, two rupees... the company has been running for so many years, material goes all over India. No one would quote a wrong rate, would they?
तो दो रुपये में सस्ता है, दो रुपये इतने साल से कंपनी चल रही है, ऑल ओवर इंडिया मटेरियल जाता है। कोई गलत रेट थोड़ी ना कोट करेगा बंदा।
customer
53.8s
You tell me, a difference of five hundred rupees up or down is understandable, you are straight away talking about two rupees.
आप बताओ, ये पांच सौ रुपये तक समझ में आती है ऊपर नीचे, दो रुपये आप कह रहे हो सीधा।
customer
56.7s
You sir, I... I told you and your person last time, please don't call, sir. There's no benefit for you in this either, you mean...
आप सर मैं मैंने लास्ट टाइम आपको आपके और आपके उनको भी बोला था मैंने, आप ना फोन किया करें सर। आपका भी कुछ फायदा नहीं इसमें, आप मतलब
agent
60.8s
Alright, alright. Okay, okay. Yes.
ठीक है, ठीक है। ओके, ओके। हां।