21112178955720892 · Call

Call 21112178955720892 2026-09-16 · Ronak Mehta · 5:04

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
IS_MFG_CR_GI_GP_Coated_Sep26	General Enquiry	full conversation 61 turns, clean transcript (0% inaudible)	Hindi	61	supply_led (campaign_name:medium)

Audio: clear: Some background chatter is audible on the agent's side but it does not significantly impact transcription quality.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

6.0/10

short or unclear

USP relevance: mismatched

2 · Customer quality

the LEAD we handed over

0 /4 flags

clean lead

3 · Supply

spec_not_available

Agent needed to check availability for the requested 0.8mm thickness, suggesting it may not be a standard running item. Evidence: "Let me check once if this is available, because it's 0.8, right?"

4 · Sentiment

the CUSTOMER

-0.28

confidence high · +4/−12 from 22 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Hook (supply/price signal) Agent did not lead with a supply or price hook, instead immediately asking for requirements.

How Sajal Bhaskar did it on a 9.0/10 call —

Sir, the pricing is going to go high until October.

−1.0 pts Discovery (6 Qs) Agent successfully asked about manufacturing, end use, monthly tonnage, and current suppliers, but missed JSW share and payment terms.

How Sajal Bhaskar did it on a 9.0/10 call —

is it purely a trading business? ... What is the monthly procurement? ... otherwise I buy material from Tata. ... Out of that, how much is Tata's? ... Our payment is in advance, sir.

−1.0 pts Pitch (2-3 USPs) No USPs were pitched for the customer's immediate CR requirement. The only USP mentioned was for HR, which is a future need.

How Varun Siddhardha jillapalli did it on a 8.0/10 call —

meaning, in our system, sir, one, at least one order should be in advance, the order. So based on that, there will be a possibility to give us credit.

did well

Opener & permission

Hello Mallik ji, good evening. Prateek speaking from JSW One.

Qualify

0.8 and what will be the width?

Summary

The customer, a metal furniture manufacturer in Manesar, has an immediate 20-ton requirement for 0.8mm CRCA and a total monthly consumption of ~40 tons. The agent successfully qualified the lead and gathered key details but failed to deliver an opening hook or pitch relevant USPs for CR. The call concluded with the agent promising to check availability and pricing and to update the customer on WhatsApp.

Coaching

You missed the opening hook and didn't pitch any USPs for the customer's actual need (CR). Next time, lead with a benefit and use your discovery findings to pitch relevant advantages like our test certificates or delivery speed for CR.

Missed: SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs)

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Earned	Evidence from the transcript
SL1 Opener & permission	2	pass	–	2.0	Hello Mallik ji, good evening. Prateek speaking from JSW One. Agent greeted, used the customer's name, and identified JSW One, and the customer engaged immediately, implying permission.
SL2 Hook (supply/price signal)	2	fail	–	0.0	Agent did not lead with a supply or price hook, instead immediately asking for requirements.
SL3 Discovery (6 Qs)	2	partial	4	1.0	what is your monthly purchase? Of how many tons? Agent successfully asked about manufacturing, end use, monthly tonnage, and current suppliers, but missed JSW share and payment terms.
SL4 Pitch (2-3 USPs)	1	fail	–	0.0	No USPs were pitched for the customer's immediate CR requirement. The only USP mentioned was for HR, which is a future need.
SL5 Qualify	2	pass	–	2.0	0.8 and what will be the width? Agent successfully captured the key details of the customer's requirement: thickness, width, quantity, and location.
SL6 Closure with next step	1	pass	–	1.0	I'll do it and inform you. I have also pinged you on WhatsApp, okay? Agent established a clear next step of checking price/availability and updating the customer, which the customer agreed to.

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.5	75.9s	75.9s	152.2s	6.9s	307.5	0	31	30	31

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

agent

1.4s

Hello Mallik ji, good evening. Prateek speaking from JSW One.

हेलो मल्लिक जी, गुड इवनिंग। प्रतीक बात कर रहा हूं JSW One से।

customer

4.4s

From where, sir?

कहां से सर?

agent

5.0s

I'm speaking from JSW One, sir. Do you have any requirement for steel right now?

JSW One से बात कर रहा हूं सर। अभी कुछ रिक्वायरमेंट है क्या आपको स्टील में?

customer

8.0s

Sir, what is the current rate?

सर रेट क्या चल रहा है?

agent

9.4s

Sir, are you asking for HR or CR? Which material do you use?

सर अभी HR में पूछ रहे हैं आप CR में? कौनसा मटेरियल यूज करते हैं?

customer

11.6s

CR, CRCA, 0.8 mm.

agent

14.1s

0.8 and what will be the width?

0.8 और कितना विड्थ रहेगा?

customer

16.2s

You can assume, uh, assume 15 to 20 tons.

आप मान के चलो, अह 15 से 20 टन मान लो।

agent

19.6s

This will be a 1250 width?

ये 1250 की विड्थ रहेगी?

customer

21.2s

1250 by 2500, yes.

1250 by 2500, हां जी।

agent

22.7s

1250 by 2500, correct? Okay, these would be sheets then. And how many tons?

1250 by 2500, करेक्ट? ओके, शीट्स हो गए ना ये तो। और कितना टन?

customer

25.2s

Assume 15 to 20 tons, assume 20 tons.

15 से 20 टन मान लो, 20 टन मान लो।

agent

27.2s

20 tons. Okay. Let me check once if this is available, because it's 0.8, right? And which material do you generally buy from the market?

20 टन। ओके। एक बार मैं चेक कर लेता हूं ये अवेलेबिलिटी है क्या क्योंकि 0.8 है ना। और कौनसा मटेरियल लेते हैं जनरली आप मार्केट के अंदर?

customer

32.1s

See, mine comes from Faridabad and also from Delhi. I buy from there for now.

देखो मेरा मेरा तो फरीदाबाद से भी आता है और दिल्ली से भी आता है। यहां से लेता हूं फिलहाल।

agent

36.1s

Yes. Okay. And and which brand do you buy, sir?

हां जी। अच्छा। और और कौनसे ब्रांड का लेते हैं सर?

customer

38.5s

Brand, sir, as such I haven't bought a brand yet. After the brand, what comes as 'new mill', that's what I buy.

ब्रांड तो सर सच एज अभी ब्रांड लिया नहीं है मैंने। मैंने जैसे ब्रांड के बाद में जो न्यू मिल करके आता है वही लेता हूं मैं।

agent

44.3s

Meaning, apart from JSW, like Tata, SAIL, any other such brand?

मतलब JSW को छोड़ के Tata, SAIL ऐसे कोई दूसरे ब्रांड?

customer

46.8s

I have bought Tata too, bought it before, haven't bought it recently. For now, it's coming from a local source.

Tata भी लिया है, पहले लिया है, अभी रिसेंटली लिया नहीं है। फिलहाल तो लोकल से ही आ रहा है मेरा।

agent

50.2s

Which brand is coming in local?

लोकल में कौनसा ब्रांड आ रहा है?

customer

51.1s

It comes as 'new mill', sir. Other than that, we haven't... there's no marking or anything on it, but it's 'new mill'. CRCA sheet comes.

न्यू मिल करके आता है सर। बाकी तो हमने ज्यादा उसपे मार्किंग वगैरह आती नहीं है पर न्यू मिल करके है। CRCA शीट आती है।

agent

54.8s

New mill?

न्यू मिल?

customer

55.8s

Yes, they call it 'new mill'. Now I don't know what brand it is or what it isn't. I don't have that much idea.

हां, न्यू मिल बोलते हैं उसको। अब पता नहीं क्या ब्रांड है वो क्या नहीं है। इतना हमें आईडिया नहीं।

customer

59.6s

There's no marking or anything on it, sir. Yes, but Tata's does come to us.

मार्किंग वगैरह तो उसपे कुछ होती नहीं है सर। हां, बाकी Tata का आता है हमारे पास।

agent

62.9s

Okay. I'll get the pricing for our JSW checked as well. Okay?

ठीक है। मैं एक बार अपना JSW का भी चेक करा देता हूं प्राइसिंग। ओके?

customer

65.9s

What is the current pricing, what is the pricing going on, sir?

अभी क्या प्राइसिंग प्राइसिंग क्या चल रहा है सर?

agent

67.9s

Sir, the pricings have... recently... gone upward. I'll have to get this one checked.

सर प्राइसिंग तो थोड़े अभी हुए हैं, अपवर्ड हुए हैं। एक बार मुझे इसका चेक कराना पड़ेगा।

customer

71.4s

No, 0.6, 0.7, 0.8, these three are in regular use for me.

नहीं, 0.6, 0.7, 0.8 ये तीनों मेरे को रेगुलर में यूज होता है।

agent

74.5s

Okay. I'll get the 0.8 checked, what the pricings are. Okay? And I'll update you.

अच्छा। मैं एक बार 0.8 का चेक करा देता हूं क्या प्राइसिंग्स है। ओके? और आपको अपडेट करता हूं।

agent

78.4s

Okay? And what will be your delivery location, sir, in Gurugram?

ठीक है? और आपकी डिलीवरी लोकेशन कौनसी रहेगी सर ये गुरुग्राम में?

customer

80.8s

Manesar, my location is Sector 86, sir.

मानेसर, मेरी लोकेशन सेक्टर 86 है सर।

agent

83.2s

Sector 86, Nawada Fatehpur, opposite GLS, this is it, right? This will be it, right?

सेक्टर 86, नवाडा फतेहपुर, ऑपोजिट जीएलएस, यही है ना? यही रहेगी ना?

customer

85.8s

Yes, yes.

हां जी, हां जी।

agent

86.2s

And this is 122012 pincode, correct?

और ये 122012 पिन कोड है, बराबर?

customer

88.6s

Yes, yes, yes.

हां जी, हां जी, हां जी।

agent

89.8s

Okay. I'll check this once and update you. Because until now, because the pricings, since last month, as compared to, have increased by three to four rupees.

ठीक है। मैं एक बार ये चेक करा देता हूं, आपको अपडेट करता हूं। क्योंकि अब तक क्योंकि जो प्राइसिंग्स है पिछले महीने से एज कंपेयर टू चार से पांच तीन से चार रुपए बढ़ी हुई है।

customer

95.4s

Yes.

हां जी।

agent

95.6s

Okay? So I will

ओके? तो मैं वो

customer

96.1s

No problem, sir, that's... that's... you will tell me the rate as per today's rate.

कोई नहीं सर, वो तो वो तो वो तो आज का जो रेट होगा उसी के हिसाब से बताएंगे आप।

agent

99.1s

Understood. And what do you make in furniture? What exactly do you make?

अंडरस्टुड। और आप ये क्या फर्नीचर में क्या बनाते हैं आप एक्जेक्टली?

customer

101.5s

We make metal furniture, sir. Almirah, lockers, pedestals.

मेटल फर्नीचर बनाते हैं सर। अलमीरा, लॉकर्स, पेडेस्टल्स।

agent

103.8s

Okay.

ओके।

customer

104.1s

We make all these things.

ये सब चीजें बनाते हैं।

agent

105.0s

Great. Okay. And what is your monthly purchase? Of how many tons?

ग्रेट। अच्छा। और महीने का कितना परचेस रहता है आपका? कितने टन का?

customer

107.8s

Purchase?

परचेस?

agent

108.5s

Yes.

हां।

customer

109.0s

Purchase, you can assume sir, goods worth around 50 lakhs, we purchase material worth 40-50 lakhs.

परचेस मान के चलो सर, 50 लाख के आसपास तक का माल, 40-50 लाख तक का मटेरियल हम परचेस करते हैं।

agent

112.6s

How many, how many tons does that mean? How many tons is that approximately?

कितने कितने टन का मतलब? ये कितना टन होता है लगभग?

customer

115.4s

Sir, you can assume around 40 tons. 35-40 tons, 35-40, 35-40, yes.

सर ये मान के चलो 40 टन के आसपास मान लो। 35-40 टन, 35-40, 35-40, हां।

agent

119.0s

Okay, okay. Alright, I'll get you the best price, sir. Let's do a deal with you.

ओके, ओके। चलिए मैं आपको कुछ करके बेस्ट प्राइस करके देता हूं सर। एक डील आपके साथ करते हैं।

agent

122.1s

Because for you, one, two, three, I was seeing you had made inquiries but due to some reasons, they were missed out.

क्योंकि ना आपके लिए एक दो तीन मैंने देख रहा था आपने इंक्वायरीज करी थी बट कुछ रीजंस की वजह से ये मिस आउट हो गई थी।

customer

126.2s

I don't know, sir. Firstly, I don't know how to use the platform. I have installed the app, but I'm not getting any quotation. I put in my requirement, but I didn't get a quotation from anyone.

पता नहीं सर मेरे को एक तो प्लेटफॉर्म यूज करना नहीं आता। मैंने ऐप तो कर ली अब मेरे को कहीं कोटेशन पता नहीं चल रही। मैंने अपनी रिक्वायरमेंट डाल दी किसी के पास से कोटेशन ही नहीं आई मेरे पास।

agent

131.3s

Okay.

अच्छा।

customer

131.5s

First. And after that, there was one phone call, after that one phone call, there was no follow-up. So then I also, it's a new platform, so I also then paid attention

पहला। और उसके बाद एक बार फोन आया था उसके एक बार फोन आया था उसके बाद में कोई फॉलो अप नहीं था। तो फिर मैं भी अब नया प्लेटफॉर्म है तो मैं भी उसके बाद ध्यान

agent

138.3s

No, no, sir, let's do it. I'll stay in touch with you. I'll ping you on WhatsApp as well. Okay?

नहीं नहीं सर करते हैं। मैं आपसे टच में रहता हूं। मैं आपको पिंग करता हूं WhatsApp पे भी। ओके?

customer

141.4s

Yes.

हां जी।

agent

141.7s

So, do you also deal in HR, or do you only do CR?

तो आपको HR में भी डील करते हैं क्या या सिर्फ CR ही करते हैं आप?

customer

144.2s

Sir, I only do CR, but there will be some in HR as well. Its quantity is not disclosed... we have a setup being installed for it. For some other item. So as soon as that... our... is done, the requirements will start coming after Diwali.

सर मैं CR ही करता हूं बाकी HR में भी रहेगा। उसकी अभी क्वांटिटी डिस्क्लोज उसका कुछ सेटअप लग रहा है हमारा। कुछ और आइटम का। तो जैसे ही वो हमारा हो जाएगा उसके बाद रिक्वायरमेंट आनी स्टार्ट होगी दिवाली के बाद।

agent

152.0s

Because in HR, we are the best. Okay? CR, I'll have to check out now. The thickness and all, the availability, I'll have to check. I'll do it and inform you. I have also pinged you on WhatsApp, okay?

क्योंकि HR में तो हम बेस्ट हैं। ओके? CR अभी मुझे चेक आउट करना पड़ेगा। थिकनेस एंड ऑल अवेलेबिलिटी चेक करनी पड़ जाएगी मुझे। मैं करके आपको इन्फॉर्म करता हूं। आपको मैंने पिंग भी किया है WhatsApp पे, ओके?

customer

158.8s

Okay sir, okay.

ठीक है सर, ठीक है।

agent

159.6s

Let's do it, sir, with you. Okay ji, ji. Thank you.

करते हैं सर आपके साथ। ओके जी, जी। थैंक यू।

customer

161.1s

Okay, okay, okay ji, okay.

ओके, ओके, ओके जी, ओके।