Call 21112178955540431 2026-09-16 · Ronak Mehta · 3:34
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_MFG_CR_GI_GP_Coated_Sep26 | General Enquiry | full conversation 46 turns, clean transcript (0% inaudible) | Hindi | 46 | supply_led (campaign_name:medium) |
Audio: clear: The customer's voice is slightly louder than the agent's, but both are clear.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
3.0/10
no conversation
USP relevance:
none
2 · Customer quality
the LEAD we handed over
1
/4 flags
segment: trader
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
-0.12
confidence high · +1/−2
from 8 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−2.0 pts
Opener & permission
Agent did not ask for permission or if it was a good time to talk, instead jumping directly to a requirement question.
How Sajal Bhaskar did it on a
9.0/10 call —
Hello, am I speaking with Ashok Chauhan ji? ... I was calling from JSW One.
−2.0 pts
Hook (supply/price signal)
Agent skipped the hook entirely and went straight to asking for requirements, allowing the customer to take control of the call.
How Sajal Bhaskar did it on a
9.0/10 call —
Sir, the pricing is going to go high until October.
−2.0 pts
Discovery (6 Qs)
Agent only asked about current suppliers, missing 5 of 6 required discovery questions.
How Sajal Bhaskar did it on a
9.0/10 call —
is it purely a trading business? ... What is the monthly procurement? ... otherwise I buy material from Tata. ... Out of that, how much is Tata's? ... Our payment is in advance, sir.
objection
The customer raised 1 objection
you did not answer:
price
It's lower than Tata, sir. It's down in the market.
did well
Qualify
And when do you plan to purchase this? Is it immediate or when is the plan for this?
Closure with next step
I will send you the details on WhatsApp.
Summary
The customer, a trading company, stated an immediate 25-ton requirement for CR sheets. The agent skipped the standard pitch structure but successfully qualified the lead's specifications, quantity, and timeline. The agent proactively and incorrectly positioned JSW as more expensive, which the customer disputed, and the call ended with the agent promising to send details via WhatsApp.
Coaching
Never tell a customer our product is more expensive; instead, use discovery to understand their needs and then pitch the value of JSW to justify the price.
Missed:
SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs)
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| SL1 Opener & permission | 2 | fail | – | 0.0 |
Agent did not ask for permission or if it was a good time to talk, instead jumping directly to a requirement question. |
| SL2 Hook (supply/price signal) | 2 | fail | – | 0.0 |
Agent skipped the hook entirely and went straight to asking for requirements, allowing the customer to take control of the call. |
| SL3 Discovery (6 Qs) | 2 | fail | 1 | 0.0 | And which material do you take, sir, like which brand? SAIL, AMNS, which one do you take? JSW? Agent only asked about current suppliers, missing 5 of 6 required discovery questions. |
| SL4 Pitch (2-3 USPs) | 1 | fail | – | 0.0 |
Agent did not pitch any USPs; instead, they negatively positioned JSW by stating it is more expensive. |
| SL5 Qualify | 2 | pass | – | 2.0 | And when do you plan to purchase this? Is it immediate or when is the plan for this? Agent successfully captured all details of the customer's immediate requirement (thickness, width, qty, location, timeline). |
| SL6 Closure with next step | 1 | pass | – | 1.0 | I will send you the details on WhatsApp. Agent committed to a clear next step of sending details via WhatsApp. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| price | mishandled | It's lower than Tata, sir. It's down in the market. |
Sir, the pricing has increased, sir, from this Monday. |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.577 | 54.4s | 39.8s | 119.8s | 7.9s | 276.8 | 0 | 23 | 23 | 25 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
customer
0.3s
Hello?
हॅलो?
agent
1.0s
Am I speaking with Shri Balaji Trading Company on this number?
श्री बालाजी ट्रेडिंग कंपनी से बात हो रही है इस पर मेरी?
customer
3.1s
Speaking.
बोल रहा हूं।
agent
3.6s
Yes, this is Raunak Mehta speaking from JSW One.
जी रौनक मेहता बात कर रहा हूं JSW One से।
customer
5.7s
Yes sir, tell me.
बोलिए सर।
agent
6.2s
Do you have any requirements for MS steels right now?
कुछ अभी रिक्वायरमेंट आ रही है अभी आपको MS steels में?
customer
8.2s
Tell me the rates for CR sheet .5, .6 and .8.
CR sheet point five, point six और point eight के रेट बताइए आप मुझे।
agent
11.7s
How much? Point
कितना? पॉइंट
customer
12.6s
five, point six and point eight. CR 1250 2500.
five, point six और point eight. CR 1250 2500.
agent
15.4s
1250 2500. Okay. Alright. And what will be your location, sir?
1250 2500. ओके। अच्छा। और आपका ये लोकेशन कहां पे रहेगा सर?
customer
20.9s
Faridabad.
फरीदाबाद।
agent
22.1s
Faridabad. And what is the requirement in tons, sir?
फरीदाबाद। और कितना टन की रिक्वायरमेंट है सर आपको?
customer
24.6s
It's around 25 tons.
ऑलमोस्ट 25 टन के आसपास का है।
agent
26.8s
How much in each? Five tons each? Seven each? How much should I write?
हर एक में कितना? पांच-पांच टन? सात-सात? कितना लिखूं?
customer
29.3s
You can keep it as 8 tons of .8 and the other two 9 tons each.
आप ये रख सकते हैं कि point eight का आठ टन और वो दोनों नौ-नौ टन।
agent
33.8s
Nine-nine tons.
नौ-नौ टन।
customer
35.6s
Okay.
ठीक है।
agent
36.1s
1250 by 2500, right?
1250 by 2500 ना?
customer
37.6s
Yes.
जी।
agent
38.5s
Okay. And when do you plan to purchase this? Is it immediate or when is the plan for this?
ठीक है। और ये कभी आप परचेस का प्लान है? तुरंत है या फिर कभी का प्लान है इसका ये?
customer
41.9s
The plan is for this week itself, today or tomorrow.
इसी वीक का प्लान है, आजकल में ही।
agent
43.9s
Today or tomorrow, right? Yes, okay. Okay, okay sir, that will work. I'll check once. And which material do you take, sir, like which brand? SAIL, AMNS, which one do you take? JSW?
आजकल में ही ना? हां ठीक है। ठीक है ठीक है सर, चलेगा। मैं एक बार चेक कर लेता हूं। और कौनसा मटेरियल लेते हैं सर आप जैसे कि मतलब कौनसे ब्रांड का? SAIL, AMNS, कौनसा लेते हैं? JSW?
customer
51.7s
So far, we have been taking your SAIL and Tata.
हम लोग अभी तक तो लेते आ रहे हैं आपका SAIL और Tata.
agent
55.2s
SAIL and Tata.
SAIL और Tata.
customer
56.2s
Okay.
अच्छा।
agent
56.9s
Okay. I'll check in SAIL as well because JSW is a bit costly. It's a rupee or so more expensive.
ठीक है। मैं एक बार चेक कर लेता हूं SAIL में भी क्योंकि कैसे JSW थोड़ा सा कॉस्टली गिरता है। एक-आध रुपए ज्यादा रहता है।
customer
60.9s
Is it costlier than Tata too?
Tata से भी कॉस्टली होता है?
agent
62.1s
Yes sir.
हां सर।
customer
62.9s
It's lower than Tata, sir. It's down in the market. Your SR is also lower than Tata. JSW is also down.
Tata से तो डाउन है सर। मार्केट में डाउन है। Tata से तो आपका SR भी डाउन है। JSW भी डाउन है।
agent
67.3s
Sir, the pricing has increased, sir, from this Monday.
सर प्राइसिंग बढ़ गई है सर अभी मंडे से तो।
customer
69.2s
I agree with you, but Tata's has also increased. The rates for everyone are increasing.
आप तो मैं मान रहा हूं लेकिन Tata का भी तो बढ़ा है। रेट तो सभी का बढ़ रहा है।
agent
71.9s
Yes, sir, everyone's is increasing. It's not like only ours will increase. All industries' will increase. So once I'll check the material, I'll check that as well. Okay? Because for you, I think you will close on whatever the best price is, right?
हां वो तो सर सभी के ही बढ़ रहे हैं। ऐसे हमारा ही नहीं बढ़ेगा। सभी इंडस्ट्रीज का बढ़ेगा। तो एक बार मैं मटेरियल, मैं एक बार वो भी चेक कर लेता हूं। ओके? क्योंकि आपका कैसा है कि I think जो बेस्ट रहेगा प्राइस आप उसी पे करेंगे क्लोज, है ना?
customer
80.3s
Yes.
जी।
agent
82.1s
Okay? Okay, okay sir. I will send you the details on WhatsApp. By the way, is this your address, Om Sai Guest House?
ठीक है? ओके, ओके सर। मैं आपको WhatsApp पे ना डिटेल्स आपको मैं भेजता हूं। अच्छा ये यही है क्या आपका ओम साई गेस्ट हाउस?
customer
87.9s
No no, not there, that's not it. Right now it's here. Faridabad. Gali number 9, Sector 70, Mujedi Industrial Area, Ballabgarh, Faridabad.
नहीं नहीं, वहां नहीं, वो नहीं है। अभी तो ये यहां पर है। फरीदाबाद। गली नंबर नौ, सेक्टर 70, मुजेडी इंडस्ट्रियल एरिया, बल्लभगढ़, फरीदाबाद।
agent
95.2s
What will be your pincode?
आपका पिन कोड क्या रहेगा?
customer
96.6s
121004.
agent
98.4s
004. What did you say? Gali number?
004. आपने क्या बताया? गली नंबर?
customer
100.2s
Nine.
नाइन।
agent
100.8s
Gali number nine and what's next?
गली नंबर नाइन और आगे?
customer
102.6s
Sector 70.
सेक्टर 70.
agent
103.9s
Sector 70.
सेक्टर 70.
customer
105.2s
Mujedi Industrial Area.
मुजेडी इंडस्ट्रियल एरिया।
agent
107.1s
Mujeri Industrial Area.
मुजेरी इंडस्ट्रियल एरिया।
customer
108.8s
Yes. Ballabgarh, Faridabad. Yes.
हां। बल्लभगढ़, फरीदाबाद। जी।
agent
110.9s
Lower Faridabad?
लोअर फरीदाबाद?