JSWOzonetel · Call Analysis

Call 21112178947604791 2026-09-15 · sudeeps · 8:21

CampaignDispositionCould we hear it?Language TurnsPitch type
IS_MFG_HR_HRPO_Sep26 No_requirement full conversation 84 turns, clean transcript (0% inaudible) Hindi 84 supply_led (campaign_name:medium)
Audio: clear: Some background office chatter on the agent's side, but it does not impede transcription.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP
4.0/10
no conversation
USP relevance: none

2 · Customer quality

the LEAD we handed over
0 /4 flags
clean lead

3 · Supply

US
none

4 · Sentiment

the CUSTOMER
-0.51
confidence high · +4/−29 from 28 hits
0.6*lexical + 0.4*prior
price rejection

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Opener & permission Agent did not ask for permission to speak, which is a required step in the opener.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.
−2.0 pts Hook (supply/price signal) Agent did not provide a proactive supply or price hook, instead asking directly for requirements on a follow-up call.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−1.0 pts Pitch (2-3 USPs) Agent did not pitch any specific USPs related to the customer's discovered needs (price, quality/no watermarks), focusing only on getting a trial order.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: ...so that the distributors don't have a monopoly. They can increase the price anytime, they can't give it to you at a higher price in the future. There should be control in the market.
objection The customer raised 1 objection you did not answer: price
That same 45-day credit rate is your cash rate, right. So there's no logic in purchasing.
did well
Discovery (6 Qs)
What is your end application? What do you make?
Qualify
Do you have any requirement in HR right now, sir?

Summary

The agent followed up on a past inquiry with a large cookware manufacturer (200 MT/month). The customer immediately raised objections about price and credit terms, comparing JSW One's cash price to their incumbent supplier's 45-day credit price. The agent successfully discovered the customer's needs and handled the credit objection, but could not overcome the price objection as the quoted rate was perceived as higher than the market. The call ended without a firm next step after the customer challenged the agent to provide a more competitive rate.

Coaching

You did a great job uncovering the customer's business and handling the credit objection, but the call was lost on price; next time a customer says your price is high, use the playbook to reframe the conversation to 'landed cost' instead of just offering a vague discount.
Missed: SL1 Opener & permission SL2 Hook (supply/price signal) SL4 Pitch (2-3 USPs) SL6 Closure with next step

Module 1 — step by step every result carries its evidence quote

StepWtResultQs EarnedEvidence from the transcript
SL1 Opener & permission 2 fail – 0.0
Agent did not ask for permission to speak, which is a required step in the opener.
SL2 Hook (supply/price signal) 2 fail – 0.0
Agent did not provide a proactive supply or price hook, instead asking directly for requirements on a follow-up call.
SL3 Discovery (6 Qs) 2 full 6 2.0
What is your end application? What do you make?
Agent successfully covered all 6 discovery points, including monthly tonnage (volunteered by customer), end use, current brands, and payment terms.
SL4 Pitch (2-3 USPs) 1 fail – 0.0
Agent did not pitch any specific USPs related to the customer's discovered needs (price, quality/no watermarks), focusing only on getting a trial order.
SL5 Qualify 2 pass – 2.0
Do you have any requirement in HR right now, sir?
Agent confirmed a current requirement exists and captured key details like thickness (2.5mm) and quantity (suggested 20 tons).
SL6 Closure with next step 1 fail – 0.0
The call ended with the agent acknowledging the customer's point on price, but without a committed next step from either side.

Objections supplementary — never inside the /10

TypeStateCustomer saidRep replied
price mishandled
That same 45-day credit rate is your cash rate, right. So there's no logic in purchasing.
I will see what can be done with the price.
incumbent_supplier handled
we work with domestic players in the existing market
Place a trial order once, if you like the material, fine, otherwise just leave it.
credit handled
their rate comes on credit, right, in 45 days.
I can get it done for you on credit as well. First, place one order on advance, won't you?

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratioAgent talkCustomer talk Dead airLongest monologueWPM InterruptsAgent turnsCust turns Q marks
0.337 70.4s 138.7s 291.9s 7.7s 372.4 0 41 42 13

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer
0.2s
Hello.
हेलो।
agent
0.9s
Hello, Mr. Nandi bhai from Vimal Metals?
customer
3.5s
Hello?
हेलो?
customer
4.1s
Yes, speak, speak.
हाँ बोलिए बोलिए।
agent
4.8s
Sir, this is Sudeep calling from JSW One, Jindal Steel.
सर जी सुदीप बोल रहा हूं जेएसडब्ल्यू वन से, जिंदल स्टील।
customer
6.8s
Yes, speak.
हाँ बोलिए।
agent
7.5s
Your company was registered on our portal. This was a follow-up call regarding your steel procurement, sir. There were two inquiries from your end in the system, but no order was placed. Do you have any requirement in HR right now, sir?
ये आपकी कंपनी का रजिस्ट्रेशन हुआ था पोर्टल पर हमारे। आपके स्टील प्रोक्योरमेंट को लेके फॉलो अप कॉल था सर। क्या एंड टाइम में दो बार इंक्वायरी आई थी सिस्टम में बट कुछ आर्डर आया नहीं। अभी कुछ एचआर में रिक्वायरमेंट है क्या सर?
customer
15.4s
So for us, what is it, we have a monthly consumption of 200 tons.
તો અમારાને અમારે ક્યાં હે જી, અમારે તો monthly 200 ton ka consumption hai hamara.
agent
18.8s
Okay.
customer
19.5s
Right. I must have gotten the rates, but the thing is, either there was an issue with the rate, or like, what we have is, we work with domestic players in the existing market,
બરોબર. મેને રેટ-વેટ નિકલવાયા હોગા પર ક્યાં હે કે વો યા તો રેટ મેં ઇસ્યુ આ રહા હોગા યા તો ફિર જેસે હમારા ક્યાં હે જેસે એક્ઝિસ્ટિંગ માર્કેટ મેં ડોમેસ્ટિક પ્લેયર કે સાથ કામ કરતે હૈ,
agent
25.0s
Hmm hmm.
हम्म हम्म।
customer
25.7s
So what they have is, their rate comes on credit, right, in 45 days.
तो उनका क्या उनका रेट जैसे क्रेडिट पे आता है, બરોબર, वो 45 days में।
agent
28.0s
Okay.
customer
28.5s
That same 45-day credit rate is your cash rate, right. So there's no logic in purchasing.
वो वही 45 days क्रेडिट वाला रेट आपका कैश का रेट होता है, બરોબર. तो कोई लॉजिक नहीं बनता ना परचेस करने का।
agent
32.0s
I can get it done for you on credit as well. First, place one order on advance, won't you?
क्रेडिट में भी करवा दूंगा आपको। पहली एक आर्डर एडवांस पे कराओ ना।
customer
34.3s
That order, I had also said I would place it on advance, but their rate is not coming right.
वो तो आर्डर तो मैं एडवांस में मैंने भी बोला था कि मैं करवा दूंगा आर्डर अगर इनका रेट सही नहीं आ रहा है।
customer
37.0s
You see, ours is Vimal Iron Industry, Fulka Tawa. If you search on Google, we are the number one tawa makers in India.
आप देखो हमारा हमारा विमल विमल आयरन इंडस्ट्री है, फुलका तवा। आप Google पे सर्च करोगे तो इंडिया का नंबर वन हम तवा बनाने वाले है।
agent
41.5s
I see.
अच्छा।
customer
42.0s
Right. So in that, yes, we use its sheets a lot. I have made an inquiry three or four times, I also wanted to use JSW by buying directly.
બરોબર. તો ઉસમે હાં તો ઉસકા શીટ-વીટ તો હમ યુઝ કરતે હી જ્યાદા હી। મેને તીન-ચાર બાર ઇન્ક્વાયરી કી હૈ, મેં ભી ચાહતા થા કી અપણ JSW કો ભી યુઝ કરે ડાયરેક્ટ લેકે।
agent
46.0s
Hmm hmm.
हम्म हम्म।
customer
46.6s
Because our goal is also to see how we can get it for the cheapest price.
क्योंकि हमारा भी लक्ष्य होता है की हम सस्ता से सस्ता कैसे हम ले पाए।
customer
49.3s
Right. So that's why I also tried two or three times but I didn't find the rate competitive.
બરોબર. तो इसीलिए मैंने भी दो-तीन बार ट्राय किया पर रेट मुझे कंपेटिटिव नहीं लगा।
agent
52.0s
When will your next requirement be?
अभी नेक्स्ट कभी रिक्वायरमेंट आएगी आपकी?
customer
53.9s
Right now my requirement is, it's 2. 2.5 mm that I require right now.
अभी मेरी रिक्वायरमेंट है, 2. 2.5 mm ही है मुझे रिक्वायरमेंट अभी।
agent
58.5s
See, I have sent you a 'hi' on WhatsApp, you are saying you have a requirement for 2.5 mm right now.
देखो मैंने आपको है ना WhatsApp पे हाय लिख के, अभी आपको 2.5 mm की रिक्वायरमेंट है आप बोल रहे हो।
customer
61.3s
See, how the requirement is, today it's for 2.5 mm, after two-three days it will be for 1.6 mm, then 3 mm. So every second or third day, some of my material starts running low and I think, okay, now I have to order 2.5 mm. Like today itself I have ordered 4 mm, 1.6 mm, I ordered that today itself, 50-50 tons, right.
देखो रिक्वायरमेंट में कैसा है की देखो आज 2.5 mm की है, दो-तीन दिन के बाद 1.6 mm की, फिर 3 mm की। तो हर दूसरे-तीसरे दिन मेरा जो कोई माल कम होने लगता है की चलो अभी ढाई mm मुझे लिखवाना पड़ेगा। तो जैसे आज ही मैंने 4 mm लिखवाया है, 1.6 mm वो आज ही लिखवाया है 50-50 टन, બરોબર.
agent
70.0s
Okay, okay, okay.
अच्छा अच्छा अच्छा।
customer
71.0s
And see, our second thing is that in the sheets, our water... hold on for a minute sir, one minute.
और हमारा देखो दूसरा ये है की हमें शीटो में जो अपना वॉटर, एक मिनट चालू रखना सर, एक मिनट।
agent
73.5s
Yes, yes.
हां हां।
unknown
74.2s
The person you have called has put your call on hold. Please stay on the line. The person you are speaking with has put your call on hold.
તમે જે વ્યક્તિને કોલ કર્યો છે તેની તમારો કોલ હોલ્ડ પર રાખ્યો છે. કૃપા કરી લાઈન પર રહો. आप जिस व्यक्ति से बात कर रहे है उन्होंने आपके कॉल को होल्ड पर रखा है.
customer
82.8s
Hello.
हेलो।
agent
83.7s
Yes, speak.
हां बोलिए।
customer
84.5s
Yes, so where was I? Yes, the requirement is like, it's today itself. The day after tomorrow, because what happens is, in my factory, I can't keep more than 200-250 tons of sheets because the space is so congested.
हां तो कहां था मैं? हां, जो रिक्वायरमेंट क्या है की जैसे आज ही है रिक्वायरमेंट। परसों क्योंकि मैं भी क्या है मेरे जो फैक्ट्री है वहां पे भी मैं 200-250 टन से ज्यादा शीटे क्या है वो जगह इतनी कंजेस्टेड है तो मैं रख नहीं पाता।
customer
91.5s
So as and when I am free... my inquiry, understand that my order is placed every second or third day, right.
तो जैसे-जैसे मैं खाली, मेरी इंक्वायरी हमें समझो हर दूसरे-तीसरे दिन मेरा आर्डर लगता है, બરોબર.
agent
94.3s
So you haven't placed a single order from here yet, sir.
तो यहां से सर आपने एक भी आर्डर लगाया नहीं अब तक।
customer
96.0s
But I am telling you the same thing. You see, you haven't given the rate yet, I will tell you the market rate right now.
पर मैं मैं आपको वही बता रहा हूं। ये आप देखो, आपने अभी रेट दिया नहीं, मैं आपको मार्केट रेट बता दूंगा अभी।
agent
98.7s
Which make do you prefer, sir?
आप कौनसा मेक प्रेफर करते हो सर?
agent
99.9s
Huh?
हैं?
agent
100.3s
Which brand do you prefer? JSW, Tata, SAIL?
कौनसा ब्रांड प्रेफर करते हो? JSW, Tata, SAIL?
customer
101.8s
See, mostly I get AMNS, but I don't have any major issue with any particular brand. But yes, regarding the material, the thing is that I don't want even a little bit of watermark on the material. Meaning, the plain, full HR sheet, on top of it, I don't want any kind of stain, spot or anything. Absolutely...
देखो ज्यादातर तो मेरा AMNS का ही आता है पर ऐसे कोई ब्रांड से इतना ज्यादा कोई मतलब वो नहीं आ रहा है मुझे इशू। पर हमारा हां मटेरियल का ये है की मटेरियल के ऊपर मुझे थोड़ा सा भी वॉटरमार्क मैं नहीं चाहिए। मतलब प्लेन पूरा HR शीट जो होता है उसके ऊपर कुछ भी ऐसा दाग हो, धब्बा वगेरा कुछ नहीं चाहिए होता। एकदम...
agent
109.0s
Coil cut material comes like that only, sir. There are no details on it. There is a sticker on coil cut.
Coil cut मटेरियल वैसे ही आता है सर। उसके ऊपर कुछ भी डिटेल्स नहीं रहता। स्टीकर रहता है coil cut में।
customer
111.6s
See, for example, a coil, if a coil gets wet in water, then in two-three days it leaves small spots there.
देखो समझ लो कॉइल, कॉइल हो गई, कॉइल पानी, पानी में कॉइल भीग जाती है ना तो वो दो-तीन दिन में वो थोड़ा-थोड़ा स्पॉट छोड़ देते है वहां पे।
agent
115.5s
Hmm hmm.
हम्म हम्म।
customer
116.3s
So we can't accept those spots either, like that.
तो वो स्पॉट भी नहीं चलते हमें, ऐसा।
agent
117.7s
Not acceptable. What is your end application? What do you make?
नहीं चलता। क्या है आपका एंड एप्लीकेशन? क्या बनाते हो आप?
customer
119.5s
We are in cookware, we make iron cookware and all.
हम वो कुकवेयर का है पूरा, आयरन कुकवेयर बनाते है सब।
agent
121.8s
Hmm hmm, understood. Okay. See sir, I have sent you a WhatsApp from my number. Right now we are talking from the system's number. Please check your stock with your team once, and for the immediate requirement you have, place a trial order of 20 tons with me, in lots of 5 tons.
हम्म हम्म, समझ गया। ठीक है। देखिए सर, मैंने आपको ना WhatsApp भेजा है मेरे नंबर से। अभी फिलहाल सिस्टम के नंबर से बात हो रही है। आप एक बार अपने टीम के साथ स्टॉक चेक करो आपका और जो इमीडिएट चाहिए ना आपको पांच-पांच टन के हिसाब से मेरेको एक बीस टन का ट्रायल आर्डर लगा दो ना।
customer
129.5s
Yes, yes.
हां हां।
agent
130.5s
Okay? Place a trial order once, if you like the material, fine, otherwise just leave it.
ठीक है? आप एक बार ट्रायल आर्डर लीजिए, आपको जमा मटेरियल तो ठीक, नहीं तो फिर छोड़ दो।
customer
133.8s
You give me the rate, rate, rate, then I'll tell you.
आप रेट रेट रेट दो मुझे, फिर मैं बताता हूं आपको।
agent
135.8s
You tell me the sizes after checking. Anyway, my rate for today is 64850, from 2.5 mm to 12 mm.
आप मेरेको साइजेस तो बताओ चेक करके। वैसे मेरा आज का मेरा रेट चल रहा है 64850, ढाई mm से लेके 12 mm तक का।
customer
139.3s
How much?
कितना?
agent
140.0s
64850 per metric ton plus GST. This is the Kaanba rate. We have a warehouse in Kaanba. Ex-warehouse.
64850 पर मेट्रिक टन प्लस GST. ये कानबा का रेट है। कानबा में वेयरहाउस है हमारा। एक्स-वेयरहाउस।
customer
143.0s
Rameshwar, Rameshwar, Rameshwar.
રામેશ્વર, રામેશ્વર, રામેશ્વર.
agent
144.5s
Rameshwar, right, right, right.
रामेश्वर, બરોબર, બરોબર, બરોબર.
customer
146.0s
In Rameshwar too, my vehicle is loaded many, many times there. I mean, I don't place it, but the person I give the order to, their material is there, so the vehicle comes from there.
रामेश्वर में भी मैंने बहुत बहुत बार गाड़ी लगती है मेरी वहां पे। मतलब मैं नहीं लगाता हूं पर मैं जिसको आर्डर देता हूं उनका माल वहां रहता है तो वहां से गाड़ी आती है वो।
agent
151.3s
Hmm hmm hmm hmm. So if you are okay with the material from Rameshwar, our material also comes from there, sir.
हम्म हम्म हम्म हम्म। तो अगर वो आपको वो रामेश्वर का अगर मटेरियल जमता है तो हमारा भी मटेरियल वही से आता है सर।
customer
154.5s
No, they keep both, right? They keep everyone's. They have Tata's as well as yours.
नहीं वो तो दोनों रखते है ना, वो तो सबका रखते है। उनके पास Tata का भी रहता है, आपका भी रहता है।
agent
157.0s
Hmm hmm hmm.
हम्म हम्म हम्म।
customer
157.8s
They also keep Tata's material, don't they.
Tata का भी वो नहीं माल रखते है ना।
agent
159.8s
Okay. Then you get me the sizes, sir. I'll tell you how to do it. My rate for today is this, 64850. If there's anything immediate, let me know, we can place an order today.
ठीक है। चलो फिर आप मेरेको साइजेस निकाल के दे दो सर। मैं आपको इसका बता देता हूं कैसे करना है। अभी मेरा आज का रेट तो ये है, 64850। अगर अभी कुछ इमीडिएट रहता तो बताइए, आज आर्डर लगा देते फिर कोई।
agent
165.0s
Then prices will increase tomorrow.
तो कल प्राइस बढ़ जाएंगे।
customer
166.3s
No no, the price is fine, let it increase, but this 64850 plus loading-voading means it's a rate of 65, 65, isn't it.
ना ना, प्राइस तो ठीक है, बढ़ जाए पर ये 64850 और लोडिंग-वोडिंग मतलब 65, 65 का रेट हुआ ना ये।
agent
169.0s
No, loading is included in this.
नहीं, इसमें लोडिंग इंक्लूडेड है।
customer
170.3s
Yes, so loading is included, right? Still, understand that 64, as of today, like there's a brand here in Ahmedabad called Acrol, have you heard the name of that company?
हां तो लोडिंग इंक्लूडिंग है ना, फिर भी समझ लो की 64 आज की डेट में जैसे Acrol करके आप इधर ब्रांड है अहमदाबाद में, वो कंपनी का आप नाम सुना आपने?
agent
174.5s
Acrol? Okay.
customer
175.5s
Yes. Yes, that is your agency, but their rate today is 64.
हां। हां, वो वो आपकी एजेंसी है पर उनका आज का रेट 64 है।
agent
177.8s
You are getting it for 64 from there.
वहां से 64 मिल रहा है आपको।
customer
179.2s
Yes, right. And another thing, I purchased 1.8 today in cash. 1.8 mm because the place I get it from, they didn't have 1.8 mm available. There was one, but that coil was wet. So I picked up 15 tons in cash. The bill is from today itself. That 1.8 mm I got from there for 68.
हां, બરોબર. और दूसरी बात मैंने 1.8 आज कैश में ही परचेस किया है। 1.8 mm क्योंकि मेरा जहां से मैं लाता हूं उनके पास अवेलेबल नहीं था 1.8 mm. एक था पर वो कॉइल गीली हुई थी। तो मैंने 15 टन कैश में उठाया है। आज का ही बिल है। वो 1.8 mm मेरा आया है वहां से 68 में।
agent
187.5s
I see.
अच्छा।
customer
188.5s
Yes. And that is JSW's material.
जी। और वो JSW का ही माल है वो।
agent
190.3s
No problem, sir. You do one thing. Hello?
कोई बात नहीं सर। आप एक काम करो। हेलो?
customer
192.0s
Yes, yes.
हां हां।
agent
192.6s
When you plan for advance payment, just let me know two or three days in advance. I will get an order placed for you, sir, around 20 tons. I will see what can be done with the price.
जब एडवांस पे प्लानिंग करोगे ना, मेरेको बस एक दो या तीन दिन पहले बता देना। मैं आपका एक आर्डर लिखवा लेता हूं सर बीस टन के आस पास। मैं प्राइस में देख लूंगा क्या हो सकता है।
customer
197.8s
In price, see, if in this price it can be two hundred or five hundred rupees here and there, then there's no point, understand. Because not me, you, you look at the market rate, right. If you are saying that you are selling directly from JSW, through JSW, right.
प्राइस में देखो अगर ये प्राइस में अगर दो सौ पांच सौ रुपए इधर-उधर हो सकता है तो कोई मतलब नहीं है समझो। क्योंकि आप मैं नहीं, आप आप मार्केट रेट देखो, બરોબર. आप अगर JSW का आप बोल रहे हो की हम तो JSW के डायरेक्ट, JSW के थ्रू अपन बेच रहे है, બરોબર.
agent
204.0s
Hmm hmm.
हम्म हम्म।
customer
204.6s
So at least, yes, your rate should be as per the market, I mean, it should be lower. But if it's more than what's in the market, then how are you giving it to me directly? This means that you are also keeping your commission and giving it to me through JSW. That's what it means, right.
तो कम से कम मैं, हां, आपका रेट मार्केट के हिसाब से तो होना चाहिए, मतलब वैसे कम ही होना चाहिए। पर जो मार्केट में होता है उससे प्लस होता है तो आप मुझे डायरेक्ट कैसे दे रहे है मतलब? इसका मतलब तो ये हुआ है की आप JSW के थ्रू आप भी अपना कमीशन रख के मुझे दे रहे है। बात तो यही हुई ना कहने का मतलब।
agent
211.5s
No sir.
नहीं सर।
customer
212.0s
If there is anything, for example, right, it's Tata salt, you take it from a distributor, you take it directly through the company, so if it's more expensive from the company than the distributor, then what's the point? The company guy from Tata Salt will call me and say that the bag you are getting there for six hundred rupees, I will give it to you for six hundred and twenty. So why would I take it from the Tata Salt company? The company guy is not going to praise me for it.
अगर कोई कोई कोई भी चीज होती है जैसे, બરોબર, वो Tata का नमक है, आप डिस्ट्रीब्यूटर से लेते हो, डायरेक्ट कंपनी थ्रू लेते हो, तो डिस्ट्रीब्यूटर से कंपनी में महंगा होगा तो फिर मतलब क्या हुआ? कंपनी वाला मुझे कॉल करेगा Tata Namak वाला की आपको जो वहां पे वो छे सौ रुपए में कट्टा मिल रहा है, मैं आपको छे सौ बीस में दूंगा। तो मैं Tata Namak कंपनी में क्यों लूंगा? कंपनी वाला मुझे शाबाशी तो देगा नहीं।
agent
223.5s
Okay.
ठीक है।
customer
224.0s
This is the thing. You, I am saying this. You can consider my order placed anytime. I can get it placed for you today itself. For a trial, I can even get 10 tons placed. But you find out the market rate, and according to the market rate, if I am taking it directly, in cash, then there should be some difference, right? I am not seeing that difference, and there's nothing else.
ये बात है। आप, मैं ये बोल रहा हूं। मैं तो आप कभी भी मेरा आर्डर ही है समझो। मैं आप, आज ही आपको लिखवा दूं चलो। ट्रायल के लिए भले दस टन लिखवा दूं। पर आप आप मार्केट रेट निकालो और मार्केट रेट के हिसाब से आप में डायरेक्ट ले रहा हूं, कैश में ले रहा हूं तो कुछ तो डिफरेंस आना चाहिए ना। वो डिफरेंस मुझे नहीं दिखाई दे रहा, और कोई बात नहीं है।
agent
233.8s
Okay sir, I understood. It will work. Okay.
ठीक है सर, समझ गया। चलेगा। Okay.
customer
236.0s
Okay.
agent
236.8s
Okay.