Call 21112178912721171 2026-09-11 · dhruv · 4:04
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_MFG_HR_HRPO_Sep26 | — | full conversation 39 turns, clean transcript (0% inaudible) | Hindi | 39 | supply_led (campaign_name:medium) |
Audio: noisy: Significant background noise (workshop/factory sounds) on the customer's side, but the speech is mostly intelligible.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
3.0/10
no conversation
USP relevance:
matched
2 · Customer quality
the LEAD we handed over
0
/4 flags
clean lead
3 · Supply
US
not_in_stockyard
Agent stated that for structurals like square pipe and UC, JSW One does not hold inventory and sources from traders, which will result in a higher price.
4 · Sentiment
the CUSTOMER
-0.23
confidence high · +8/−14
from 23 hits
lexical only
lexical only
What to do differently next time biggest points lost first · the quotes are from real calls
−2.0 pts
Hook (supply/price signal)
Agent did not lead with a supply or price hook, instead jumping directly to asking for requirements.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts
Discovery (6 Qs)
Agent did not proactively ask any discovery questions; the only point covered (payment terms) was raised by the customer.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
−2.0 pts
Qualify
Agent did not capture the specific details of the requirement (grade, size, qty) on the call, instead deferring it to WhatsApp.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Yes, this requirement you had put in on the 15th-16th, have you purchased all this or have you put it on hold?
objection
The customer raised 1 objection
you did not answer:
price
CUSTOMER: But cost-wise, you are saying it will be higher, that will be a problem then, right?
did well
Opener & permission
AGENT: Uh sir, I am calling from JSW One. [...] CUSTOMER: Okay okay, yes, tell me, tell me.
Pitch (2-3 USPs)
AGENT: JSW One has also launched its One Structures, and also launched One Pipe etc. [...] it's a bit superior to rolling mill, but a bit inferior to
Summary
The customer expressed interest in structural materials (square pipe, UC). The agent explained that JSW One does not stock these items directly but can source them at a higher price, and also pitched the new 'One Structures' product line. The customer objected to the '100% advance for first two transactions' policy, as they typically work on 'against delivery' terms. The call ended with the customer agreeing to send their requirement via WhatsApp for a quote.
Coaching
You must run the discovery process to understand the customer's business and needs before you pitch. You missed all discovery questions, which meant you couldn't build a strong value proposition or qualify the opportunity effectively.
Missed:
SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL5 Qualify SL6 Closure with next step
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| SL1 Opener & permission | 2 | pass | – | 2.0 | AGENT: Uh sir, I am calling from JSW One. [...] CUSTOMER: Okay okay, yes, tell me, tell me. Agent identified self and company, and the customer's response gave implicit permission to proceed. |
| SL2 Hook (supply/price signal) | 2 | fail | – | 0.0 | AGENT: Yes sir, I was just asking sir, do you have any requirement in HR etc.? Agent did not lead with a supply or price hook, instead jumping directly to asking for requirements. |
| SL3 Discovery (6 Qs) | 2 | fail | 1 | 0.0 | CUSTOMER: And what is the payment structure? [...] AGENT: Sir see, the first two transactions will be on advance. Agent did not proactively ask any discovery questions; the only point covered (payment terms) was raised by the customer. |
| SL4 Pitch (2-3 USPs) | 1 | pass | – | 1.0 | AGENT: JSW One has also launched its One Structures, and also launched One Pipe etc. [...] it's a bit superior to rolling mill, but a bit inferior to prime mix. After the customer mentioned needing structurals, the agent pitched the relevant 'One Structures' and 'One Pipe' product lines. |
| SL5 Qualify | 2 | fail | – | 0.0 | CUSTOMER: I will send you the requirement. Let's see how it works out, what it is. Agent did not capture the specific details of the requirement (grade, size, qty) on the call, instead deferring it to WhatsApp. |
| SL6 Closure with next step | 1 | fail | – | 0.0 | AGENT: I'll send you a 'Hi' on WhatsApp. You send it to me, we'll see what can be done. The next step is a vague agreement to connect on WhatsApp, not a committed quote with a turnaround or a scheduled callback. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| credit | handled | CUSTOMER: No, I have payment but it's against delivery. You are talking about advance, mine is against delivery. |
AGENT: Sir, I only need two transactions, right sir? [...] the first two, the company does them on advance only. |
| price | mishandled | CUSTOMER: But cost-wise, you are saying it will be higher, that will be a problem then, right? |
AGENT: Structurals, yes, structurals will be higher. At least if we start with sheets and all... |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.638 | 71.5s | 40.6s | 131.9s | 15.2s | 408.7 | 0 | 17 | 22 | 9 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
customer
1.1s
Hello
हेलो
agent
1.8s
Kezan Enterprises?
customer
2.9s
Yes, Kezan.
हां, Kezan.
agent
3.9s
Uh sir, I am calling from JSW One.
अह सर, JSW One से बात कर रहा हूं मैं।
customer
6.0s
From where? Sorry, from where?
किधर से? सॉरी, किधर से?
agent
7.1s
JSW One MSME, Jindal Steel.
customer
8.4s
Okay okay, yes, tell me, tell me.
अच्छा अच्छा, हां, बोलिए बोलिए।
agent
9.9s
Yes sir, I was just asking sir, do you have any requirement in HR etc.?
हां सर, मैं वही पूछ रहा था सर, कुछ रिक्वायरमेंट है HR वगेरा में?
customer
13.0s
In HR, I have requirements for everything. Hmm hmm. Sir, I do have, but from where, how will the transportation be? How will it all basically be, sir?
HR में सब में रहता है मेरे पास। हम्म हम्म। सर रहता है लेकिन अपना कहां से, कैसा ट्रांसपोर्टेशन, कैसा होगा? सब बेसिकली कैसा होगा सर?
agent
19.0s
The material will come from Taloja itself. We have Ratnesh in Taloja, right? Our JSW material is stored right there. Billing will be directly from JSW and payment will also go to JSW. You will get the test certificate and everything from JSW, sir.
मटेरियल तो तलोजा से ही आएगा। तलोजा में अपना रत्नेश है ना? वहीं पे अपना माल स्टोर रहता है JSW का। JSW का डायरेक्ट बिलिंग होगा और पेमेंट भी आपका JSW को ही जाएगा। टेस्ट सर्टिफिकेट वगेरा सब मिलेगा सर JSW का।
customer
27.6s
Hmm hmm. It's like that, sir. Otherwise, I have structural material with me.
हम्म हम्म। ऐसा है सर। बाकी मेरे पास स्ट्रक्चरल मटेरियल रहता है मेरे पास।
customer
31.0s
No, I have square pipe, all this, I have UC.
नहीं, मेरेको स्क्वेयर पाइप, ये सब रहता है, UC रहता है।
agent
33.6s
Sir, the problem is, see, I can give you square pipe, angle, channel, beam, uh, universal column, I can give all that. But I have a concern, sir, what happens is, we don't hold its inventory, sir. We also do business on the trader's inventory by keeping a small nominal margin. Because what happens, sir, is that its investment increases for the company. So the company keeps storage for HR sheets and all. I will give you the pricing, sir, but you will find my pricing expensive. Because what happens, sir, is that in structurals, there is a difference between rolling and prime mix. In sheets and all, there isn't that much of an issue with respect to rolling and all.
सर, प्रॉब्लम क्या है ना, देखो मैं दे सकता हूं आपको स्क्वेयर पाइप, एंगल, चैनल, बीम, अह, यूनिवर्सल कॉलम, वो सब दे सकता हूं मैं। लेकिन मेरा एक कंसर्न है सर, क्या होता है ना, इसका इन्वेंटरी हम होल्ड नहीं करते सर। हम भी ट्रेडर की इन्वेंटरी पे ही अपना मतलब थोड़ा नॉमिनल मार्जिन रख के बिजनेस करते हैं। क्योंकि क्या होता है सर, इसका इन्वेस्टमेंट ना बढ़ जाता है कंपनी के लिए। तो कंपनी HR शीट्स वगेरा का स्टोरेज रखती है। मैं प्राइसिंग दे दूंगा सर आपको, लेकिन प्राइसिंग है ना आपको मेरा महंगा ही लगेगा। क्योंकि क्या होता है सर, स्ट्रक्चर के अंदर रोलिंग और प्राइम मिक्स का भी डिफरेंस आ जाता है। ना शीट्स वगेरा में उतना इशू नहीं आता रोलिंग वगेरा के हिसाब से।
customer
48.8s
No, that is also there with it. I have a combined order, that's the problem. Just half here, half there, and then the material gets divided, then there's a problem in transportation. All these are problems.
नहीं, वो भी रहता है ना उसके साथ। मेरा कंबाइन ऑर्डर रहता है ना, वो दिक्कत आता है। सिर्फ आधा इधर, आधा इधर, और मटेरियल का फिर वो डिवाइडेशन हो जाता है ना, ट्रांसपोर्टेशन में दिक्कत आता है फिर। ये सब प्रॉब्लम है।
agent
55.4s
Otherwise, I will give it delivered to Nashik, won't I?
नहीं तो मैं नाशिक डिलिवर्ड दे दूंगा ना आपको।
customer
57.2s
Yes, correct. That's what I will need. But cost-wise, you are saying it will be higher, that will be a problem then, right?
हां, बराबर। वही लगेगा मुझे। लेकिन कॉस्ट वाइज़ आप बोल रहे हो ज्यादा रहेगा, वो दिक्कत आएगी ना फिर।
agent
60.5s
Structurals, yes, structurals will be higher. At least if we start with sheets and all, because as it is now, JSW One has also launched its One Structures, and also launched One Pipe etc. That is also from JSW. It has been launched in the competition, it's a bit superior to rolling mill, but a bit inferior to prime mix. Understand it like this, if there is A B C, then ours is B. Prime is A and rolling is C.
स्ट्रक्चर, हां, स्ट्रक्चर ज्यादा रहेगा। एटलीस्ट शीट वगेरा से अगर अपन स्टार्ट करते हैं, तो क्योंकि अभी जैसे कैसा है, JSW One है ना, अपना One Structures भी लॉन्च किया है, One Pipe वगेरा भी लॉन्च किया है। JSW का ही है वो भी। वो कॉम्पिटिशन में उतारा है, थोड़ा रोलिंग मिल से सुपीरियर है, बट प्राइम मिक्स से थोड़ा इन्फीरियर है। समझ लो ना, A B C अगर हुआ ना, तो अपना B है। प्राइम में A रहता है और रोलिंग में C रहता है।
customer
72.2s
Hmm, that's right.
हम्म, बराबर है।
agent
73.2s
So I will be able to give you that, sir. Like One TMT has come, One Channels have come, One Pipes have come. All this, sir.
तो वो मैं आपको दे पाऊंगा सर। जैसे One TMT आ गया है, One Channels आ गए हैं, One Pipe आ गए हैं। ये सब सर।
customer
77.8s
How can we do it? And what is the payment structure?
कैसे कर पाएंगे? और पेमेंट का स्ट्रक्चर कैसा है?
agent
79.3s
Sir, see, the first two transactions will be on advance. You will have to give me 100% advance against the proforma invoice. After that, I can file for credit. Because what it is, sir, I also have to show a business history here, right sir?
सर देखिए, पहला दो ट्रांजैक्शन तो एडवांस पे जाएगा। प्रोफोर्मा इनवॉइस के अगेंस्ट आपको 100% एडवांस देना पड़ेगा मुझे। उसके बाद में क्रेडिट के लिए फाइल डाल सकता हूं। क्योंकि क्या है सर, मेरेको भी बिजनेस हिस्ट्री दिखाना पड़ता है ना सर यहां पे।
customer
86.6s
Hmm.
हम्म।
customer
87.1s
For this.
इसके लिए।
customer
88.6s
No, I have payment but it's against delivery. You are talking about advance, mine is against delivery.
नहीं, मेरा पेमेंट रहता है लेकिन अगेंस्ट डिलीवरी रहता है। आप एडवांस का बात कर रहे हो, मेरा अगेंस्ट डिलीवरी रहता है।
agent
91.1s
Sir, I only need two transactions, right sir? What's the problem, sir, see, if it were my business, I would have done it. I myself am an employee here, sir. So I also have to follow the SOP ahead, right sir?
सर, मेरेको दो ही ट्रांजैक्शन चाहिए ना सर। प्रॉब्लम क्या है सर, देखो, मेरा बिजनेस होता तो मैं कर भी देता। मैं खुद भी जॉब करता हूं सर यहां पे। तो मेरेको भी आगे जो SOP है, वो तो फॉलो करना ही पड़ेगा ना सर।
customer
97.3s
Hmm.
हम्म।
agent
97.5s
Meaning, irrespective, whether you take 10 tons of material from me, or you take 100 tons of material from me. Any, I mean, the first transactions, sir, the first two, the company does them on advance only. The tonnage then doesn't matter in that way, sir.
मतलब इरिस्पेक्टिव, आप मेरे से 10 टन माल लो, के आप मेरे से 100 टन माल लो। कोई भी अगर मतलब पहला जो ट्रांजैक्शन रहेंगे ना सर, पहले दो, वो कंपनी एडवांस पे ही करती है। वो टनेज फिर वैसे मैटर नहीं करता सर वहां पे।
customer
103.8s
Yes, yes. For this.
हां हां। इसके लिए।
customer
106.1s
Okay, I will send you the requirement. Let's see how it works out, what it is.
ठीक है, मैं आपको रिक्वायरमेंट तो डालता हूं। देखो कैसा क्या बनता है, क्या है।
agent
108.4s
Done sir, done. I'll send you a 'Hi' on WhatsApp. You send it to me, we'll see what can be done.
डन सर, डन। मैं WhatsApp पे आपको हाय डालता हूं। आप डालो मेरेको, अपन देखते हैं क्या हो सकता है।
customer
111.1s
Hmm hmm hmm.
हम्म हम्म हम्म।
agent
111.8s
Okay?
ठीक है?
customer
112.4s
It will be there tomorrow or the day after, meaning the requirement came on Monday, have to take it out.
रहेगा कल परसों, मतलब मंडे को आई रिक्वायरमेंट, निकालना है।
agent
114.7s
Take your time, take your time. Whenever you get it, you...
आराम से, आराम से। जब भी आपको आए, आपको...
customer
116.1s
I'll send it to you. You see, give your quote, how it will be.
डाल दो आपको। आप देखो, आपका कोट दो, क्या कैसा रहेगा।
agent
118.8s
Absolutely sir. I'll send you my name on WhatsApp.
बिलकुल सर। मैं WhatsApp पे आपको डाल के रखता हूं अपना नाम।
customer
120.6s
Yeah, okay.
agent
121.8s
Okay?
customer
122.8s
Okay, yes.