Call 21112178902163091 2026-09-10 · Rohit Mishra · 4:28
| Campaign | Disposition | Could we hear it? | Language | Turns | Pitch type |
|---|---|---|---|---|---|
| IS_MFG_HR_HRPO_Sep26 | General Enquiry | full conversation 61 turns, clean transcript (0% inaudible) | Hindi | 61 | supply_led (campaign_name:medium) |
Audio: clear: The audio contains significant code-mixing of English steel trade vocabulary within Hindi sentences.
The four signals separate columns, separate owners
1 · Pitch adherence
the REP
2.0/10
no conversation
USP relevance:
none
2 · Customer quality
the LEAD we handed over
2
/4 flags
segment: trader
MOQ: None MT None
3 · Supply
US
none
4 · Sentiment
the CUSTOMER
0.14
confidence high · +15/−9
from 21 hits
0.6*lexical + 0.4*prior
0.6*lexical + 0.4*prior
What to do differently next time biggest points lost first · the quotes are from real calls
−2.0 pts
Hook (supply/price signal)
The agent did not provide a supply or price hook, instead moving directly to a discovery question.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts
Discovery (6 Qs)
The agent only asked what the customer does (trading vs mfg) and did not attempt any of the other five discovery questions.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
−2.0 pts
Qualify
The agent did not attempt to qualify a requirement for the customer. Instead, he stated his own requirement to the customer.
How Ronak Mehta did it on a
10.0/10 call —
AGENT: Yes, this requirement you had put in on the 15th-16th, have you purchased all this or have you put it on hold?
objection
The customer raised 1 objection
you did not answer:
incumbent_supplier
I have already placed that order for 92 sheets.
did well
Opener & permission
AGENT: And sir, this is Rohit Mishra speaking from JSW. CUSTOMER: Yes, yes, Mishra ji, go ahead.
Summary
The agent contacted a lead who identified as a trader. The customer immediately stated that JSW's minimum order quantity is too high for his new business. The agent then abandoned the sales pitch and attempted to source material (3mm GI sheets) from the customer for his own needs. The call ended with the customer agreeing to send a quote to the agent.
Coaching
You must not abandon the sales process to source material from a lead; your role is to qualify and sell JSW products, not to become the customer.
Missed:
SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs) SL5 Qualify SL6 Closure with next step
Module 1 — step by step every result carries its evidence quote
| Step | Wt | Result | Qs | Earned | Evidence from the transcript |
|---|---|---|---|---|---|
| SL1 Opener & permission | 2 | pass | – | 2.0 | AGENT: And sir, this is Rohit Mishra speaking from JSW. CUSTOMER: Yes, yes, Mishra ji, go ahead. The agent identified himself and JSW, and the customer gave implicit permission to continue, meeting the step's intent. |
| SL2 Hook (supply/price signal) | 2 | fail | – | 0.0 |
The agent did not provide a supply or price hook, instead moving directly to a discovery question. |
| SL3 Discovery (6 Qs) | 2 | fail | 1 | 0.0 | AGENT: You have a company called Siyaram Impex, so do you do manufacturing in it or is it for trading? The agent only asked what the customer does (trading vs mfg) and did not attempt any of the other five discovery questions. |
| SL4 Pitch (2-3 USPs) | 1 | fail | – | 0.0 |
The agent did not pitch any JSW USPs; the conversation shifted to the agent trying to buy from the customer. |
| SL5 Qualify | 2 | fail | – | 0.0 |
The agent did not attempt to qualify a requirement for the customer. Instead, he stated his own requirement to the customer. |
| SL6 Closure with next step | 1 | fail | – | 0.0 |
No next step was set for JSW to sell to the customer. The next step was for the customer to send a quote to the agent. |
Objections supplementary — never inside the /10
| Type | State | Customer said | Rep replied |
|---|---|---|---|
| incumbent_supplier | mishandled | I have already placed that order for 92 sheets. |
Oh, okay. Hey, if you had given that order to us, we would have served you much better. |
Conversation mechanics measured from turn timings, not judged by the LLM
| Talk ratio | Agent talk | Customer talk | Dead air | Longest monologue | WPM | Interrupts | Agent turns | Cust turns | Q marks |
|---|---|---|---|---|---|---|---|---|---|
| 0.445 | 53.7s | 67.0s | 147.3s | 5.4s | 320.7 | 0 | 31 | 30 | 14 |
Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)
customer
0.6s
Hello?
हेलो?
agent
1.5s
Hello?
हेलो?
customer
2.3s
Yes.
हांजी।
agent
3.0s
Am I speaking with Siyaram Impex?
सियाराम इम्पेक्स से बात कर रहे हैं?
customer
4.4s
Absolutely, sir.
बिलकुल सर।
agent
5.5s
And sir, this is Rohit Mishra speaking from JSW.
और सर जी, रोहित मिश्रा बात कर रहा हूं जेएसडब्ल्यू से।
customer
7.8s
Yes, yes, Mishra ji, go ahead.
हांजी हांजी मिश्रा जी, बोलिए।
agent
9.5s
Yes. You have a company called Siyaram Impex, so do you do manufacturing in it or is it for trading?
हांजी। ये आपका कुछ सियाराम इम्पेक्स करके कंपनी है, तो उसमें आप मैन्युफैक्चरिंग करते हैं या फिर ट्रेडिंग का है?
customer
13.7s
Sir, it's for trading. In Ambala, in Haryana.
सर ट्रेडिंग का है। अंबाला में, हरियाणा में।
agent
16.5s
Okay, okay, okay. Do you have any requirement right now?
अच्छा अच्छा अच्छा। अभी कुछ रिक्वायरमेंट है?
customer
18.5s
Sir, actually, my business is a bit new right now. There's an issue with quantity. The quantity we need is an average of around two tons in sheets. Your packet comes in at around four to five tons.
सर एक्चुअली क्या है, मेरा ना थोड़ा सा अभी नया बिजनेस है। क्वांटिटी का इशू रहता है। हमें जो क्वांटिटी चाहिए होती है लगभग दो टन के आसपास की एवरेज चाहिए होती है शीट में। आपका आता है पैकेट लगभग चार टन से पांच टन के बीच का।
agent
25.6s
Right, it's for five tons.
राइट, पांच टन का रहता है।
customer
27.0s
Yes, well, whatever it is, four or five, some sheets could be four, some could be five. So, I have spoken to you before, sir, and there's a bit of variation in that. We need more sizes, the business will grow slowly, then our system will work with you.
हां, चलो चार या पांच जो भी होगा, किसी शीट का चार भी हो सकता है, किसी का पांच भी हो सकता है। तो पहले भी आपसे सर बात हुई है, तो उसमें थोड़ा सा वेरिएशन रहती है। हमें साइज ज्यादा चाहिए होते हैं, धीरे-धीरे बिजनेस बढ़ेगा, फिर हमारा सिस्टम चलेगा आपके साथ।
agent
36.0s
Hmm hmm hmm.
हम्म हम्म हम्म।
customer
38.0s
This is the whole problem.
सारी प्रॉब्लम ये है।
agent
39.2s
Understood.
समझ गया।
customer
39.7s
It just came, my material is arriving tomorrow, but that will be around ten-eleven tons. In 1500, 3000, 4 mm.
अभी अभी आया, कल मेरा मटेरियल आ रहा है, लेकिन वो आएगा लगभग दस ग्यारह टन का है। पंद्रह सौ, तीन हजार, 4 mm में।
agent
44.5s
Oh, okay. Hey, if you had given that order to us, we would have served you much better.
अच्छा, ओके। अरे तो वो वो ऑर्डर हमें दिया होता, हम हम ज्यादा अच्छे से सर्व कर देते आपके लिए।
customer
48.2s
Yes, that would have been great, I just didn't remember. Do you have that one, in GI, 1500, 3000, in 3 mm?
हां, बढ़िया बात थी, बस मेरे ध्यान नहीं रहा। एक आपके पास वो पड़ा है, GI में पंद्रह सौ, तीन हजार, 3 mm में?
agent
53.0s
Yes, yes, yes. Is it available?
हां हां हां। अवेलेबल है?
customer
54.2s
Yes, yes, it's available.
हां हां, अवेलेबल है।
agent
55.1s
What rate will you give?
क्या रेट देंगे?
customer
56.0s
Rate, where do you need this?
रेट, आपको कहां पे चाहिए ये?
agent
57.6s
Ambala.
अंबाला।
customer
58.6s
Ambala, right? I'll calculate and tell you the delivered rate. Give me a little time.
अंबाला ना? मैं आपको ये डिलीवर्ड रेट एक बार कैलकुलेट करके बताता हूं। थोड़ा सा टाइम दीजिए मुझे।
agent
62.2s
Yes, tell me. So will this come from Delhi, where will it come from?
हांजी, बताइए मेरे को। तो ये दिल्ली से आएगा, कहां से आएगा?
customer
64.4s
Ghaziabad or Delhi, yes Ghaziabad or Delhi.
गाजियाबाद या फिर दिल्ली, हां गाजियाबाद या फिर दिल्ली।
agent
66.2s
Is this your personal number, Mishra ji?
ये आपका पर्सनल नंबर है मिश्रा जी?
customer
67.8s
No, I have WhatsApped you from my personal number.
नहीं, मैंने आपको ना WhatsApp किया है अपने पर्सनल नंबर से।
agent
69.8s
Okay. What is your name, your good name, sir?
ठीक है। आपका नाम क्या है, शुभ नाम सर?
customer
71.4s
Rohit Mishra.
रोहित मिश्रा।
agent
72.4s
Rohit ji. Okay sir, I'll save your number and give me the rate for this from Ghaziabad.
रोहित जी। ठीक है सर, मैं आपका नंबर भी ये फीड कर लेता हूं और मेरे को इसका रेट दीजिए गाजियाबाद से।
customer
76.0s
Okay. How many tons will it be?
ठीक है। कितना टन होगा?
agent
77.2s
Sir, that I'll tell... hold for a minute, sir. It was my mistake if you...
सर वो मैं बता, एक मिनट होल्ड रखिए सर। मेरे से गलती हो गई अगर आप...
agent
81.2s
I'll tell you now, sir, how many sheets there are.
अभी बताता हूं सर कितनी शीट्स हैं।
agent
84.8s
thirty two sheets.
customer
87.8s
Your work is trading only, right?
आपका काम ट्रेडिंग का ही है ना?
agent
88.8s
It's trading, sir, it's my proper business. Is there an end customer dependency? Meaning, you have received an order, and you are supplying that, is it like that?
ट्रेडिंग का है सर, प्रॉपर बिजनेस है मेरा। एंड कस्टमर डिपेंडेंसी है क्या? ये मतलब आपको ऑर्डर आया हुआ है, वो आप मतलब दे रहे हैं, ऐसा है क्या?
customer
92.8s
Yes, yes. It's thirty-two sheets, sir.
हां हां जी। thirty two sheets है सर।
agent
94.2s
Thirty-two? That's very less. Still, I'll see.
thirty two? बहुत कम है ये। फिर भी मैं देखता हूं।
customer
96.0s
No, it's like this, my vehicle has to leave from Faridabad.
कोई, ऐसा है, गाड़ी मेरी फरीदाबाद से चलनी है।
agent
98.2s
Okay.
अच्छा।
customer
98.8s
So the carriage will be a little extra, look into that. In this, I can... one or two sizes, but your quantity is larger, sir, that's the problem I face.
तो आप कैरिज थोड़ी बहुत ज्यादा लगेगी, उसको देख लीजिए। इसमें मैं एक आधा साइज, लेकिन आपके ज्यादा क्वांटिटी आती है ना सर, वो ही दिक्कत आती है मेरे को।
agent
103.0s
I'll check once. No worries. As for the rest...
मैं देख लेता हूं एक बार। नो वरीज। बाकी...
customer
104.5s
Try it once, if it works out somehow, the business will continue. I have already placed that order for 92 sheets. The one that is 3000, 1500 in MS, 4 mm.
एक बार करके देखिए, किसी भी तरीके से आता है, आगे बिजनेस चलता रहेगा। मैंने वो ऑर्डर दे चुका हूं 92 शीट्स का। जो उनसा 3000, 1500 MS में है 4 mm।
agent
109.4s
Hmm hmm. Does GP come in 4 mm, sir?
हम्म हम्म। 4 mm में GP आता है सर?
customer
111.2s
GP in 4 mm, I haven't heard of it yet.
4 mm में GP, सुना तो नहीं है मैंने अभी तक।
agent
113.2s
Okay sir, fine.
अच्छा सर, ठीक है।
customer
114.0s
It might be used in very rare cases, but not right now.
बहुत रेयर ही किसी-किसी केसेस में यूज आता होगा बट अभी तो नहीं।
agent
116.4s
No, from now on I will do business with you, sir. I actually need some material in quantity as well. So for that, I will handle everything with you.
नहीं, आगे से मैं आपके साथ बिजनेस सर करता हूं। मेरे को एक्चुअली क्वांटिटी में भी चाहिए होता है कुछ मटेरियल। तो उसके लिए फिर मैं आपको हैंडल करूंगा सारी चीजें।
customer
122.2s
Absolutely. Sure, sure.
बिलकुल। श्योर, श्योर।
agent
123.6s
Get this one done, sir, if...
ये वाला करके दीजिए सर अगर...
customer
124.8s
So right now yours is sir, 3 mm, 1500, 3000.
अभी आपका सर 3 mm, 1500, 3000।
agent
126.8s
Okay sir, yes, 32 sheets.
ठीक है सर, हां, 32 शीट्स।
customer
128.2s
This is it, right? 3 mm, 1500, 3000. And it's a GP sheet, right?
यही है ना? 3 mm, 1500, 3000। और GP शीट है, है ना?
agent
131.0s
Yes, GP.
हांजी, GP।
customer
132.0s
What will be the GSM of the coating in this?
कितना GSM का कोटिंग रहता रहेगा इसमें?
agent
133.6s
Sir, tell me both, if it's in 80, if it's in 120, you tell me. What availability do you have? Tell me the price for both.
सर दोनों बता दीजिए, 80 में है, 120 में है, आप बताइए। आपके पास अवेलेबिलिटी क्या है? दोनों के प्राइस बता दीजिए।
customer
137.5s
Okay, I'll tell you for both. Okay, I'll tell you, let's go.
अच्छा, दोनों का बताऊं। ठीक है, मैं आपको बताता हूं, चलिए।
agent
139.8s
Okay.
ठीक है।
customer
140.8s
Okay.
ओके।