21112178901741041 · Call

Call 21112178901741041 2026-09-10 · sudeeps · 5:08

Campaign	Disposition	Could we hear it?	Language	Turns	Pitch type
MSME_IS_PANIndia_NewReg_260526	General Enquiry	full conversation 64 turns, clean transcript (0% inaudible)	English	64	new_registration (campaign_name:high)

Audio: clear: Some background noise typical of a call center, but both speakers are clearly audible.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP

3.5/10

no conversation

USP relevance: matched

2 · Customer quality

the LEAD we handed over

0 /4 flags

clean lead

3 · Supply

spec_not_available

Customer requested 3.2m width, but agent stated JSW only makes up to 2m width.

4 · Sentiment

the CUSTOMER

+0.21

confidence high · +12/−5 from 16 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−3.0 pts Full discovery (8 Qs) The agent got pulled into the specific requirement and only asked about end application and payment terms, failing to conduct broader discovery.

How Sajal Bhaskar did it on a 10.0/10 call —

[Customer:] ESP सर्विसेस... [Rep:] आप कौन सा ब्रांड में लेते हो शीट्स जनरली?... [Customer:] चार से पांच टन चाहिए मुझे मिनिमम... [Rep:] Payment sir, 100% advance.

−2.0 pts Closure - one of three outcomes The call ended without a firm next step; the agent asked the customer to send an inquiry, which does not meet the criteria for a valid closure.

How Sajal Bhaskar did it on a 10.0/10 call —

[Customer:] मैं आपको कल दोपहर बारह एक बजे के बाद फोन करता हूं। चलेगा? [Agent:] हां चलेगा, चलेगा।

−1.0 pts Platform education Agent did not explain any of the platform's value propositions like transparent pricing, test certificates, or stockyard availability.

How Sajal Bhaskar did it on a 10.0/10 call —

मतलब ये जो मैं रेट बताया 63100 ये हमारी लोडिंग के साथ है...एक्स्ट्रा जो जो रह गया है इसमें बताना वो 18% GST जो लग एक्स्ट्रा लगता है और ट्रांसपोर्टेशन का खर्चा जितना लगता है, दैट्स इट।

did well

Warm welcome opener

Pradeep here from JSW One MSME... your company Apex Industries from Mumbai region was registered on our portal and it was in reference with the steel

First opportunity identified

32 mm is the thickness. What is the width and length?

Summary

The customer, a manufacturer, inquired about a 100-ton requirement for 32mm thick MS plates for a future tender. The agent captured the technical specs and identified that the customer's desired width (3.2m) is a non-standard size that JSW cannot produce, though alternatives were discussed. The call ended with the agent asking the customer to send a formal inquiry to check possibilities with the plant.

Coaching

When a customer has a specific need, capture the details as you did, but remember to also ask broader discovery questions to understand their full business potential.

Missed: NR2 Verify basic profile (4 Qs) NR3 Full discovery (8 Qs) NR4 Platform education NR6 Closure - one of three outcomes

Module 1 — step by step every result carries its evidence quote

Step	Wt	Result	Qs	Earned	Evidence from the transcript
NR1 Warm welcome opener	1	pass	–	1.0	Pradeep here from JSW One MSME... your company Apex Industries from Mumbai region was registered on our portal and it was in reference with the steel procurement. The agent correctly identified himself, the company, and the reason for the call based on the portal registration, meeting the intent of a warm opener.
NR2 Verify basic profile (4 Qs)	1	partial	3	0.5	You, your good name, sir? Agent confirmed company/city from registration and asked for the customer's name, but did not explicitly verify the best contact number/email.
NR3 Full discovery (8 Qs)	3	fail	2	0.0	What is the end application? The agent got pulled into the specific requirement and only asked about end application and payment terms, failing to conduct broader discovery.
NR4 Platform education	1	fail	–	0.0	Agent did not explain any of the platform's value propositions like transparent pricing, test certificates, or stockyard availability.
NR5 First opportunity identified	2	pass	–	2.0	32 mm is the thickness. What is the width and length? The customer immediately stated a requirement, and the agent did a good job capturing the full specification (thickness, grade, quantity, dimensions).
NR6 Closure - one of three outcomes	2	fail	–	0.0	The call ended without a firm next step; the agent asked the customer to send an inquiry, which does not meet the criteria for a valid closure.

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratio	Agent talk	Customer talk	Dead air	Longest monologue	WPM	Interrupts	Agent turns	Cust turns	Q marks
0.551	69.1s	56.4s	182.5s	9.1s	361.2	0	33	31	22

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

agent

0.5s

Hello, hello, Apex Industries?

customer

1.7s

Yes?

agent

2.4s

Yeah, very good afternoon, good morning, Pradeep here from JSW One MSME. Regarding? Actually your company was registered on our portal, sir. And it was in, your company Apex Industries from Mumbai region was registered on our portal and it was in reference with the steel procurement. Just wanted to understand is there any live requirement in steel?

customer

11.8s

Regarding what?

agent

12.8s

Regarding steel procurement, sir. I'm calling from JSW. Okay.

customer

15.2s

Yeah, actually, yeah, ha. Do you have 32 mm sheets, plates?

agent

18.0s

32 plates?

customer

18.7s

32, 32 mm plate. 32 mm thickness plate. MS plate. 32 mm thickness.

agent

22.3s

That is 3-0, correct?

customer

23.3s

32. I'm not, grade is grade 250. But the thickness, thickness 32.

agent

27.0s

I need to check, sir. How much is the quantity?

customer

28.8s

See, if

agent

31.8s

Hello?

agent

33.5s

Hello?

agent

34.5s

Hello?

agent

35.8s

Oh yes sir, tell me.

customer

36.8s

Hello?

agent

37.5s

Tell me sir, I'm listening.

customer

38.4s

Yeah, requirement will be approximately 100 tons. If the order is finalized. So I wanted to if you can make 100, 32 mm thickness plates.

agent

43.2s

32 mm thickness plate. And when you are planning to procure this?

customer

45.7s

See, it's at a tender stage now. Probably maybe in next one, one and a half month.

agent

49.8s

So the thing is no, whenever we give the quote no, that quote is valid for only one day. Okay. So if it is a tender case which will be live in a month, then the given quote will be not valid sir for that period of time.

customer

56.5s

Yeah, that time I wanted to know tentative prices if you are making, what is the size you are making? Can you customize the size for me if I have a 100 ton requirement?

agent

61.2s

What is the size? 32 mm is the thickness. What is the width and length?

customer

63.8s

Uh, see, width, one minute, I'll just tell you. Length will be around 6 meters.

agent

66.8s

Length 6 meter, okay.

customer

67.8s

And the width I'll tell you one minute.

customer

73.0s

Around say 3.2 meters.

agent

74.5s

3.2?

customer

75.0s

Yeah. Or maybe 2.5. Uh.

agent

76.5s

This is, this is a non-standard width, sir. Normally not

customer

78.0s

What you can do?

agent

78.8s

It will be

customer

79.2s

2 meters and 1.25 meters?

agent

80.8s

1250, 1500, 2 meters.

customer

82.5s

So 2 meters, 2 meters, so, see what I'll, you have 2500, right?

agent

84.2s

Yes, but the thing is, uh, for till 2000 JSW makes the material. Above 2000, we, we have onboarded multiple makes. For example, we can give you JSPL, SAIL or TATA.

customer

90.0s

No, 2 meters is fine. 2 meters or 1250, that will be the combination. But my length is 6 meters. Can you give a 6 meters?

agent

94.2s

And what is the grade? E250 or E350?

customer

96.0s

E250.

agent

96.8s

E250. Yeah, okay. Got it. Not an issue. You, your good name, sir?

customer

99.5s

Khorakiwala.

agent

100.2s

Huh? Sorry?

customer

100.8s

Khorakiwala. Khorakiwala. K H O R A K I W A L A. Khorakiwala.

agent

104.2s

Khorakiwala, okay. Mr. Khoraki, what I will do, I'll share my number to you on WhatsApp. At present I'm calling you from systems number. I need a inquiry in written format from you.

customer

110.2s

Sorry?

agent

111.8s

Hello?

customer

112.2s

Yeah.

agent

112.5s

You can put a mail or WhatsApp to me with proper sizes, delivery location, and when you are planning to procure this. So I can check with my plant team and update you on this.

customer

117.5s

Okay, fine.

agent

118.0s

Payment terms will be 100% advance against PI.

customer

119.8s

Okay.

agent

120.5s

So that is okay with you?

customer

121.8s

Hmm. Can I make, take material in two lots?

agent

124.5s

So you need to place two orders.

customer

125.5s

Yeah, maybe my base what she does because see, to store the 100 ton material, even I need the time to fabricate. I am using it to make some item.

agent

130.5s

What is the end application? What

customer

131.5s

End will be, I'll be making some pipes out of it. Big pipes.

agent

134.0s

Big pipes manufacturing. Okay.

customer

135.2s

Yeah.

agent

136.0s

Got it. Not an issue. Okay fine, Mr. Khorakiwala, I will share you the details on WhatsApp. Yeah. You please check with your team and let me know the delivery address and actual sizes which you are right now. Okay, fine. So let me check with my plant and then I will update you. Fine?

customer

143.2s

Alright, sir.

agent

144.0s

Okay, okay, fine. Thank you so much.

customer

145.5s

Thank you.