JSWOzonetel · Call Analysis

Call 21112178886041991 2026-09-08 · sudeeps · 1:03

CampaignDispositionCould we hear it?Language TurnsPitch type
IS_MFG_HR_HRPO_Sep26 General Enquiry full conversation 18 turns, clean transcript (0% inaudible) Hindi 18 supply_led (campaign_name:medium)
Audio: clear: The audio quality is clear with minimal background noise.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP
3.0/10
no conversation
USP relevance: none

2 · Customer quality

the LEAD we handed over
0 /4 flags
clean lead

3 · Supply

US
none

4 · Sentiment

the CUSTOMER
+0.22
confidence high · +12/−5 from 10 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−2.0 pts Opener & permission Agent introduced himself and JSW One but failed to ask for permission to speak.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: Yes, good evening sir. I was noticing, I am calling from JSW One, Raunak Mehta.
−2.0 pts Hook (supply/price signal) Agent did not lead with a supply or price hook, instead jumping directly to asking for a requirement.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: The pricing is increasing even more, sir. It's going to open one and a half to two rupees higher on Monday.
−2.0 pts Discovery (6 Qs) Agent asked no discovery questions about the customer's business, monthly tonnage, or current suppliers.
How Ronak Mehta did it on a 10.0/10 call —
AGENT: Okay, so what do you manufacture, sir, by the way?
habit You did 74% of the talking. Ask a question and let them fill the silence - the requirement comes from them, not from you.
did well
Qualify
do you have any immediate requirement in steel sir, that you need to buy?
Closure with next step
I'll WhatsApp you. Tell me what your immediate requirement is... / [CUSTOMER]: I'll send you a list.

Summary

The agent contacted a customer who had previously registered on the portal. The agent skipped discovery and immediately asked for a requirement. The customer initially said they had none, but then offered to send a list of requirements. The agent agreed to connect via WhatsApp to receive the list and proactively stated the payment terms would be 100% advance.

Coaching

You skipped the critical hook and discovery steps. Before asking for an order, you must first give the customer a reason to listen and understand their needs.
Missed: SL1 Opener & permission SL2 Hook (supply/price signal) SL3 Discovery (6 Qs) SL4 Pitch (2-3 USPs)

Module 1 — step by step every result carries its evidence quote

StepWtResultQs EarnedEvidence from the transcript
SL1 Opener & permission 2 fail – 0.0
Agent introduced himself and JSW One but failed to ask for permission to speak.
SL2 Hook (supply/price signal) 2 fail – 0.0
Agent did not lead with a supply or price hook, instead jumping directly to asking for a requirement.
SL3 Discovery (6 Qs) 2 fail 0 0.0
Agent asked no discovery questions about the customer's business, monthly tonnage, or current suppliers.
SL4 Pitch (2-3 USPs) 1 fail – 0.0
No USPs were pitched, as no discovery was conducted to make them relevant.
SL5 Qualify 2 pass – 2.0
do you have any immediate requirement in steel sir, that you need to buy?
Agent successfully asked if the customer had a current requirement.
SL6 Closure with next step 1 pass – 1.0
I'll WhatsApp you. Tell me what your immediate requirement is... / [CUSTOMER]: I'll send you a list.
A next step was established, with the agent committing to WhatsApp and the customer committing to send a list.

Objections supplementary — never inside the /10

TypeStateCustomer saidRep replied
send_price_will_think handled
Order ठीक है सर, मैं आपको एक list डालता हूँ।
मैं WhatsApp करता हूँ आपको। मेरेको आपका जो immediate requirement रहेगा, जो लेना है आज कल में, वो बताना सर, ठीक है?

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratioAgent talkCustomer talk Dead airLongest monologueWPM InterruptsAgent turnsCust turns Q marks
0.74 heavy 24.5s 8.6s 29.9s 7.9s 276.7 0 10 8 4

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

customer
0.6s
Hello.
agent
1.1s
Hello.
customer
1.5s
I'm Mr. Ashraf from Star Profile and Steel.
agent
4.3s
Yes?
हाँ जी?
agent
5.0s
Ashraf ji, this is Sudeep speaking from JSW One MSME, Jindal Steel.
अशरफ जी, सुदीप बोल रहा हूँ JSW One MSME से, जिंदल स्टील।
customer
8.4s
Yes.
हाँ।
agent
8.6s
Yes sir, your company was registered on our portal, this was a follow-up call regarding your steel procurement.
हाँ जी, आपका company registered हुआ था सर portal पर हमारे, आपके steel procurement को लेके follow-up call था।
agent
13.2s
I wanted to understand, do you have any immediate requirement in steel sir, that you need to buy?
मेरेको समझना था अभी steel में कुछ requirement है क्या सर immediate जो आपको लेना हो?
customer
16.9s
Not right now, sir, nothing.
अभी तो नहीं सर कुछ भी।
agent
18.6s
Okay, what's the issue, it's been a long time since your account was created but not a single order has come, Ashraf ji.
अच्छा, issue क्या है आपका account बनके काफी टाइम हो गया but order नहीं आई है अशरफ जी एक बार भी।
customer
22.7s
Okay.
अच्छा।
customer
23.4s
The order is fine sir, I'll send you a list.
Order ठीक है सर, मैं आपको एक list डालता हूँ।
agent
25.3s
You, I'll WhatsApp you.
आप मैं WhatsApp करता हूँ आपको।
agent
26.3s
I'll WhatsApp you. Tell me what your immediate requirement is, what you need to buy today or tomorrow, okay sir?
मैं WhatsApp करता हूँ आपको। मेरेको आपका जो immediate requirement रहेगा, जो लेना है आज कल में, वो बताना सर, ठीक है?
agent
30.7s
Payment terms will be 100% advance against PI.
customer
32.8s
Yes, yes, no issue.
Yes, yes, कोई इशू नहीं।
agent
33.8s
Okay? Ashraf ji, thank you so much.
ठीक है? अशरफ जी, thank you so much.
customer
35.4s
Thank you.