JSWOzonetel · Call Analysis

Call 21112178849922341 2026-09-04 · Sajal Bhaskar · 3:19

CampaignDispositionCould we hear it?Language TurnsPitch type
MSME_IS_PANIndia_NewReg_260526 Does_not_deal_Steel full conversation 51 turns, clean transcript (0% inaudible) Hindi 51 new_registration (campaign_name:high)
Audio: clear: Some background noise is present on the agent's side, but it does not impede transcription.

The four signals separate columns, separate owners

1 · Pitch adherence

the REP
1.0/10
no conversation
USP relevance: none

2 · Customer quality

the LEAD we handed over
2 /4 flags
segment: wrong_product material: SS curtain rod

3 · Supply

US
none

4 · Sentiment

the CUSTOMER
-0.52
confidence high · +1/−5 from 10 hits
0.6*lexical + 0.4*prior

What to do differently next time biggest points lost first · the quotes are from real calls

−3.0 pts Full discovery (8 Qs) The call was immediately derailed by a product mismatch (SS steel); while the agent pivoted to paints and asked about brands/consumption, they did not hit the minimum threshold of 4 questions.
training gap Nobody in the data does this step well, so this is a training gap for the floor rather than a personal one.
−2.0 pts First opportunity identified The customer had no requirement for the offered products, and the agent did not attempt to schedule a specific callback date for a future need.
How Anupreeti Mahadik did it on a 8.5/10 call —
Tell me the width and this, I will send the rate accordingly. As it is.
−2.0 pts Closure - one of three outcomes The call ended with a vague 'let me know' from the agent, failing to secure a quote, a specific callback, or a platform walkthrough.
How Anupreeti Mahadik did it on a 8.5/10 call —
I will send it to you on WhatsApp. And also give me this, give me the estimate itself then, immediately.
objection The customer raised 1 objection you did not answer: incumbent_supplier
For paint, sir, I already have Dulux.
did well
Warm welcome opener
Sir, your account was recently registered, so I wanted to know a little about your business.

Summary

The agent contacted a new registrant who turned out to be a hardware/paint retailer. The customer's initial interest was in stainless steel curtain rods, a product JSW does not offer. The agent correctly identified this and pivoted to JSW Paints, but the customer was not interested, citing a strong relationship with an existing supplier and low local demand for the JSW brand. The call concluded without any opportunity or defined follow-up.

Coaching

When a customer's initial request is for a product we don't sell, you must still complete the basic profiling and discovery steps to check for other potential needs before closing the call.
Missed: NR2 Verify basic profile (4 Qs) NR3 Full discovery (8 Qs) NR4 Platform education NR5 First opportunity identified NR6 Closure - one of three outcomes

Module 1 — step by step every result carries its evidence quote

StepWtResultQs EarnedEvidence from the transcript
NR1 Warm welcome opener 1 pass – 1.0
Sir, your account was recently registered, so I wanted to know a little about your business.
The agent gave a standard, non-pushy opening that stated the reason for the call.
NR2 Verify basic profile (4 Qs) 1 fail 1 0.0
The agent only verified the customer's name and company, failing to ask for procurement city, decision-making authority, or contact details.
NR3 Full discovery (8 Qs) 3 fail 3 0.0
The call was immediately derailed by a product mismatch (SS steel); while the agent pivoted to paints and asked about brands/consumption, they did not hit the minimum threshold of 4 questions.
NR4 Platform education 1 fail – 0.0
The agent listed product categories but did not explain any platform value propositions like transparent pricing, test certificates, or stock availability.
NR5 First opportunity identified 2 fail – 0.0
The customer had no requirement for the offered products, and the agent did not attempt to schedule a specific callback date for a future need.
NR6 Closure - one of three outcomes 2 fail – 0.0
The call ended with a vague 'let me know' from the agent, failing to secure a quote, a specific callback, or a platform walkthrough.

Objections supplementary — never inside the /10

TypeStateCustomer saidRep replied
incumbent_supplier mishandled
For paint, sir, I already have Dulux.
No, we also give directly from the company. JSW

Conversation mechanics measured from turn timings, not judged by the LLM

Talk ratioAgent talkCustomer talk Dead airLongest monologueWPM InterruptsAgent turnsCust turns Q marks
0.526 51.9s 46.7s 100.4s 6.5s 302.9 0 25 26 14

Transcript English, with the original speech underneath — the audit trail Download this transcript (.json)

agent
5.4s
Hello, am I speaking with Gautam ji from Jay Shri Mahakal Enterprise?
हेलो, गौतम जी बात कर रहे हैं ये जय श्री महाकाल एंटरप्राइज से?
customer
8.4s
Yes, who is this?
जी कौन?
agent
9.5s
I was calling from JSW One, hello.
JSW One से बात कर रहा था, नमस्कार।
customer
11.4s
Yes, tell me.
जी बोलिए।
agent
12.3s
Sir, your account was recently registered, so I wanted to know a little about your business. What is your nature of business, sir?
आपका सर ये अकाउंट रिसेंटली रजिस्टर हुआ था, तो आप ही थोड़ा बिज़नेस के बारे में जानना था। नेचर ऑफ़ बिज़नेस क्या है आपका सर?
customer
16.8s
Yes, tell me.
जी बताइए।
agent
17.6s
What is the business nature of Jay Shri Mahakali, sir?
जय श्री महाकाली का बिज़नेस नेचर क्या है सर?
customer
20.0s
What do I do? I have a retail shop.
क्या करते हैं? रिटेल शॉप है मेरी।
agent
22.2s
Okay, retail. Is your work only purely retail?
ओके, रिटेल। ओनली प्योरली रिटेल का काम रहता है आपको?
customer
24.4s
Yes, it's purely retail.
हां, प्योरली रिटेल है।
agent
25.7s
So, like, JSW One provides in mild steel, it gives HR, it gives CR, it gives all the raw materials of mild steel. What do you require from these, sir?
तो जैसे जो JSW One है वो माइल्ड स्टील में देता है, एच आर देता है, सी आर देता है, माइल्ड स्टील के जितने भी रॉ मटेरियल्स होते हैं वो देता है। इनमें से आपको क्या चाहिए रहता है सर?
customer
32.6s
Sir, in that I had seen your... this one-inch curtain rod that comes, I had seen that.
सर मैंने उसमें आपका अपना ये एक इंच का जो कर्टेन रॉड आती है ना, वो देखा था।
agent
37.2s
Curtain rod?
कर्टेन रॉड?
customer
38.4s
Yes. The one that comes in SS.
हां जी। एस एस की जो आती है।
agent
39.8s
One inch. We don't do SS, sir, we do mild steel.
एक इंच का। एस एस का तो नहीं करते सर, माइल्ड स्टील का करते हैं।
customer
42.8s
Oh, is that so?
अच्छा, ऐसा है?
agent
44.1s
Yes, yes.
हां हां।
customer
45.0s
No, I had done it on that basis. If it's not there, then no problem, I will remove it from there.
नहीं, मैंने उसी के बेसिस पे किया था। अगर नहीं है तो फिर कोई बात नहीं, तो मैं उसमें से हटा दूंगा।
agent
49.2s
Okay. Yes, I mean this is what we have, our mild steel has HR, CR, GP, PP, GL, wire rods, all these things are there.
अच्छा। हां, मतलब यही रहता है, माइल्ड स्टील का अपना एच आर रहता है, सी आर, जी पी, पी पी, जी एल, वायर रॉड्स, ये सब चीजें रहती हैं।
customer
53.6s
Actually, I have a hardware and paint shop.
एक्चुअली मेरी हार्डवेयर और पेंट की शॉप है।
agent
55.8s
Oh, you take paints as well?
अच्छा, पेंट्स भी लेते हो आप?
customer
57.4s
Yes.
हां जी।
agent
58.0s
Which paint do you take, I mean?
पेंट आप कौनसा मतलब लेते हो?
customer
59.8s
I have Asian Paints and Dulux.
मेरे पास एशियन पेंट और ड्यूलक्स है।
agent
61.6s
Asian Paints and Dulux. How much, I mean, what is the monthly consumption of paint? How many liters is it?
एशियन पेंट्स एंड ड्यूलक्स। कितना मतलब मंथली कितना कंसम्पशन रहता है पेंट का? कितने लीटर्स का रहता है?
customer
65.8s
Sir, I don't have an estimate for that, but my project work is more.
सर उसका तो कुछ अंदाज़ा है नहीं, लेकिन मेरा प्रोजेक्ट वर्क ज्यादा है।
agent
68.8s
In paints?
पेंट्स में?
customer
69.6s
Yes.
हां जी।
agent
70.4s
So that's what I was asking, I mean, like in one project, how many liters of paint do you supply, after taking it?
तो वही पूछ रहा था मतलब जैसे एक प्रोजेक्ट में आपका कितना लीटर पेंट आप सप्लाई करते हो और लेकर?
customer
74.4s
Sir, in paint, if I estimate, then at least my project material worth one crore goes in a year.
सर पेंट में अगर मैं अंदाज़ा लगाऊं तो कम से कम मेरा एक करोड़ का एक साल में प्रोजेक्ट का माल जाता है।
agent
79.8s
Project material worth one crore goes in a year. Okay.
एक करोड़ का एक साल में प्रोजेक्ट का माल जाता है। ओके।
customer
82.6s
Yes.
जी।
agent
83.6s
Okay. So sir, I mean, we also provide paints etc. Our
ओके। तो सर मतलब हम पेंट्स वगैरह भी देते हैं। हमारा जो
customer
85.8s
For paint, sir, I already have Dulux.
पेंट का तो सर ऑलरेडी है मेरे पास ड्यूलक्स।
agent
87.8s
No, we also give directly from the company. JSW
नहीं, हम कंपनी से डायरेक्ट भी देते हैं। जे एस डब्ल्यू
customer
89.4s
Mine is coming from the company itself, sir.
मेरा कंपनी से ही आ रहा है सर।
agent
90.6s
Which company is it coming from?
कौनसी कंपनी से आ रहा है?
customer
91.6s
Dulux is coming directly from the company.
ड्यूलक्स का डायरेक्ट कंपनी से ही आ रहा है।
agent
93.8s
Okay, okay. So would you like to take JSW paints etc.? JSW's Colouron etc.
अच्छा अच्छा। तो ये JSW पेंट्स वगैरह लेना चाहेंगे? JSW का कलरॉन वगैरह
customer
96.8s
No, JSW... but now whether I count JSW or Dulux, it's the same thing, right?
नहीं, JSW लेकिन अभी JSW गिनूं या ड्यूलक्स गिनूं, बात तो एक ही है ना?
agent
100.0s
No sir, there is a quality issue, I mean not an issue, there is a difference.
नहीं सर, क्वालिटी का इशू होता है, मतलब इशू तो नहीं, डिफरेंस होता है।
customer
102.4s
No, the difference... in everyone's different company's paints...
ना, डिफरेंस तो सबके एक अलग-अलग कंपनी के पेंट्स के उसमें
customer
105.0s
No one takes JSW in the market on this side yet.
JSW का अभी इस साइड मार्केट में कोई लेता नहीं है।
agent
108.0s
Okay.
अच्छा।
customer
108.5s
So sir, what is this, it's completely... where my... where my shop is, that is a completely developed area now.
तो सर ये क्या है पूरा मेरी जहां मेरी जहां शॉप है ना, वो अभी पूरा डेवलप एरिया है।
agent
112.5s
Okay.
अच्छा।
customer
113.3s
Yes.
जी।
customer
114.2s
If there is a requirement in the future, I will let you know.
इन फ्यूचर अगर रिक्वायरमेंट रहेगी तो मैं आपको बता दूंगा।
agent
117.1s
Okay.
अच्छा।
agent
117.6s
Okay, okay, let me know.
ठीक है, ठीक है, बता दीजिएगा।
customer
119.5s
Yes, okay.
हां जी, ओके।